THE THAILAND Convention and Exhibition Bureau (TCEB) will be launching a new marketing campaign, Thailand Destination of Choices, to replace the year-long Believe in Thailand that concluded last month. The new campaign is designed to reflect the country’s multitude of choices.
TCEB president, Akapol Sorasuchart, told the Daily in an interview that under the new campaign, the bureau would offer “step by step” assistance for meetings and incentives headed for the kingdom. TCEB will help planners secure special services such as fast-track immigration clearance, connect with MICE suppliers and notable speakers and access more destinations in Thailand.
Apart from recommending themes for luxury events, corporate social responsibility programmes and small meeting and incentive groups, the campaign will also turn the spotlight on the variety of destinations and products available in Thailand, as well as two upcoming convention and exhibition centres in Chiang Mai and Phuket.
Akapol also said the bureau would make it easier for MICE planners to qualify for support.
“We want to extend our support to all sizes, from small to large meeting and incentive groups,” he added.
The campaign aims at maintaining the European market and will seek to court more traffic from eastern Europe, including Poland and Russia, amid the current crisis. In Asia, TCEB is looking to grow business from China, Japan, South Korea, India and Indonesia.
– Read more in IT&CMA and CTW Asia-Pacific Official Daily – Day 1 issue
By Sirima Eamtako
