Amari Hua Hin to open in March

ONYX Hospitality Group’s Amari Hua Hin property is scheduled to open in March next year.

Located on Takiab Beach, about four kilometres from Hua Hin town centre, the 1.2 billion baht (US$40 million) property is part of a mixed-use development that also comprises the 210-unit Amari Residences.

Amari Hua Hin will feature 223 rooms in four categories, a range of F&B outlets and recreational facilities, a 450m2 ballroom, four function rooms, a standalone conference centre with five meeting rooms, and a 400m2 beachfront area and 600m2 landscaped garden for outdoor events.

According to general manager Simon Dell, the hotel will target leisure, corporate and conference business from local and international markets, especially Europe, the UK, Singapore, Hong Kong, China and India.

“Rates are being determined, but will most likely be in the four-and-a-half-star category,” he said.

This means the hotel will be in the rate range of Hua Hin Marriott Resort and Spa, and heading into a segment already saturated with strong brands such as Sofitel, Hilton, Sheraton, InterContinental, Anantara and Dusit Thani.

By Sirima Eamtako

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