THE TRAVEL Corporation has officially launched in Singapore its Inspiring Journeys brand of luxury experiential products based in the Australian outback.
Having received encouraging levels of interest since its preview in July (TTG Asia e-Daily, July 5), Inspiring Journeys will now be rolled out to travel agents in other Asian markets.
Robin Yap, managing director of The Travel Corporation Singapore, said the new brand would target high-end clients who “are highly motivated by options”.
“The client in this target market is time-poor and likes to try new things and take the path less travelled,” he said. “We have built our approach around allowing travellers to discover, explore, learn and relax.”
As with other product lines under The Travel Corporation’s banner, Inspiring Journeys will be sold through travel agents, who will be given a 10 per cent commission.
Yap said: “We see the trade as absolutely integral partners in launching this brand, and we’re committed to working with travel agents and the industry to ensure they receive the relevant training and support to sell our product.”