INTERCONTINENTAL Hotels Group’s (IHG) trio of properties in Pyeongchang, South Korea, are banking on the destination’s status as host city of the 2018 Winter Olympic Games to boost business.
Situated within Pyeongchang’s Alpensia village, an all-year purpose-built alpine resort, InterContinental Alpensia Pyeongchang Resort, Holiday Inn Resorts Alpensia Pyeongchang and Holiday Inn & Suites Alpensia Pyeongchang contribute a total of 871 rooms.
With facilities such as a ski jump tower, a cross-country skiing course, golf courses, a conference centre, shops and a water park, Alpensia draws both domestic and international visitors.
Clarence Tan, IHG COO, Japan and Korea, said: “Additional infrastructure has been planned to further support the host city. This includes a high-speed railway that will halve the travelling time from Seoul to Pyeongchang, making Alpensia and our hotels even more accessible.”
Although the International Olympic Committee has yet to designate official hotels for the games, Tan told TTGmice that the three IHG properties were the main accommodation options in Alpensia.
He added that enquiries relating to international meetings were received “right after the July 6 announcement of the 2018 Winter Olympic Games in Pyeongchang” and that increasing interest was expected in the lead up to the games.
– Read more in TTGmice, September issue