CEBU Pacific (CEB) is helping the Philippines’ Department of Tourism (DOT) promote the country in China.
With the growing number of Chinese travellers heading to the Philippines for shopping, sightseeing, cultural and beach holidays, according to Gerard Panga, Philippine Tourism attaché to Shanghai, the airline has partnered with the DOT for a calendar of promotional events in China throughout 2011.
Jazmin Esguerra, Philippine Tourism attaché to Beijing, said: “The partnership of the national tourism office and CEB shows the Philippines is a serious player in wooing the Chinese travel market.”
CEB is the official airline for the Davao Cultural Festival in August, which it recently promoted in Beijing by showcasing authentic Davao cuisine, a cultural show and eco-friendly Filipino handicraft.
It was also the official airline partner of a promotional event in Beijing, showcasing three days of Filipino fashion shows and games from June 3 to 5, with an estimated 140,000 in attendance.
In addition, CEB was the official airline for a wedding expo at Beijing Exhibition Hall from May 27 to 29. The annual event highlighting romantic destinations showcased top honeymoon options in the Philippines, including Boracay, Cebu, Coron and Palawan. All of these have connections aboard CEB via Manila. The expo attracted a Chinese audience of 60,000.
CEB earlier participated in the Shanghai World Travel Fair in May, and the Suzhou International Tourism Festival in April. For the Suzhou festival, CEB flew in performers for the colourful Wow Philippines float voted Best Performing Group. For the Shanghai World Travel Fair, CEB flew in the acclaimed Bayanihan Dance Troupe.
