THE INDONESIA MICE and Corporate Travel Mart (IMCTM), jointly organised by Bank Danamon Indonesia, the Ministry of Culture and Tourism and RajaMICE.com, has been a driving force for the country’s MICE industry and development, especially for fledgling MICE destinations.
Indonesia Ministry of Culture and Tourism Ministry’s director general of tourism marketing, Sapta Nirwandar, said last year’s edition helped generate 50 billion rupiah (US$5.6 million) in corporate and incentive investment for Indonesia.
“The visit of top corporate buyers to destinations like Jogjakarta and Lombok for IMCTM in 2009-2010 managed to boost MICE traffic there,” he added.
The Ministry’s MICE director Nia Niscaya said: “The event is rotated within 10 MICE destinations in Indonesia to introduce to companies the facilities we have in Indonesia. Not all destinations have convention centres, but there have been extensive hotel development in the secondary cities, with sizeable meeting spaces and facilities.”
Bank Danamon Indonesia executive vice president card business, Dessy Masri, said: “The fact that corporate spending for travel and MICE in Indonesia was up by 65 per cent last year showed the growing market domestically.
“We have also seen events and trips spreading to areas other than just Jakarta and Bali, showing that awareness to other destinations is increasing,” she added.
