THE EXPANSION of business to secondary destinations and more remote areas in Indonesia has resulted in increasing corporate and MICE travel in the country, as well as a demand for suitable MICE facilities and hotel rooms.
Some Indonesia-based buyers at Indonesia MICE and Corporate Travel Mart in Manado over the weekend told TTG e-Daily they were expecting their business to grow by between 10 and 20 per cent this year.
They said expanding businesses, introduction of new products, and business acquisitions have driven increasing corporate and MICE events at home.
Novartis Indonesia, for example, is opening more offices and outlets in the country.
“We have offices around the country and we send staff everywhere,” said Astrid Mantho, Novartis Indonesia executive secretary OTC business unit. “We do not only need hotel rooms and meeting spaces in major cities, but also remote areas like Papua.”
Mitra Adiperkasa, general manager procurement, general affairs and licensing, Wanda Febriane, said: “We are entering Manado with a couple of sports brands soon, and we hope other brands we represent will follow. For this we need rooms here.”
