Sydney to bring Imagination to the next level

SYDNEY is set to take centre stage as the host city for the Microsoft Imagine Cup 2012 Worldwide Finals.

Imagine Cup, described by Microsoft co-founder Bill Gates as “the Olympics of the software world”, is a competition that challenge students to help solve the world’s toughest problems by converting their ideas into reality through harnessing imagination and technology.

More than 400 student finalists from 100 countries will gather in Sydney to compete in this event.

Jon Hutchison, CEO of Business Events Sydney (BESydney), which has been working on this bid with Microsoft Australia since 2008, said: “It’s a great opportunity to showcase Sydney globally.

“The benefits of hosting this prestigious competition are above and beyond the estimated AUD$6.6 million (US$7.1 million) dollars it will contribute to the Australian economy, and of course the ongoing ripple effect of this profiling opportunity in more than 100 countries.”

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