THE TOURISM boards of Hong Kong, Macau and China’s Guangzhou, Zhongshan and Jiangmen have come together for the first time to promote multi-destination packages to South-east Asian markets.
As part of a joint promotional roadshow, sellers from the five destinations have created a series of value-for-money multi-destination tour itineraries.
Hong Kong Tourism Board (HKTB) executive director, Anthony Lau, who was in Singapore today to meet with the travel trade, said the growth momentum in arrivals from Singapore to the Pearl River Delta region is expected to pick up speed due to the strong Singapore dollar and economy.
Lau explained that the five Pearl River Delta cities offer Singaporeans good accessibility through Hong Kong and Macau, great diversity of attractions and cultural experiences, as well as visa-free arrangements.
Victor Lin, senior manager of China International Travel Service Zhongshan office, said he hopes that joint-destination promotions like this would help his agency grow incentive business from multinational companies.
Lin told TTG Asia e-Daily that at the moment, it was mostly leisure travellers who combined Hong Kong, Macau and the Chinese cities on the Pearl River Delta. Corporate incentives make up a small percentage, and comprise mainly Chinese mainland companies.