HOLIDAY Inn last week relaunched the Holiday Inn Chiangmai, Holiday Inn Resort Regent Beach Cha-Am and Holiday Inn Resort Phi Phi Island, completing the Thailand phase of its US$1 billion global brand refresh programme.
“We are delighted to complete the Thailand phase of the refresh project,” said Alan Watts, vice president of operations, South-east Asia, InterContinental Hotels Group.
“Although tourism in Thailand dipped in recent years due to unprecedented internal events, 2011 sees the country re-emerging strongly once again as a business and leisure destination of choice for local, regional, and international travelers,” he added.
Holiday Inn’s refresh programme creates a more contemporary brand image as part of the brand’s drive to increase quality and consistency across its global portfolio.
Aside from the introduction of modern amenities and facilitie, and improved room fittings and standards, its revamped hotels also offer an up-to-date sensory experience (look, feel, and scent), including a new logo and signage.
