SIA to help promote Sri Lankan tourism

SINGAPORE Airlines (SIA) has signed a memorandum of understanding with the Sri Lanka Tourism Promotion Bureau (SLTPB) to jointly promote tourism to Sri Lanka through the airline’s services to Colombo.

SIA’s executive vice president commercial, Mak Swee Wah, said: “The forming of this strategic partnership with SLTPB is testament to our strong commitment to the Sri Lankan market.”

The one-year agreement, effective April 1, will see SIA and SLTPB jointly funding tourism promotion activities such as fam trips targeting trade partners, international media and overseas markets.

According to a statement by SIA, “key markets in the agreement include Australia, Singapore, Japan, New Zealand, Korea, Indonesia, the Philippines and China. Under the partnership, both parties will also provide each other with branding opportunities in their proprietary marketing channels”.

SIA, which has daily flights between Singapore and Colombo, is the longest-serving foreign airline operating to the Sri Lankan capital, having provided air services between the two destinations for more than 40 years.

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