PERTH Convention Bureau’s (PCB) Christine Allen has resigned from her position as managing director. She will continue in her role until the end of the financial year, according to PCB chairman Ian Laurance.
Laurance explained: “Christine is reluctantly stepping down as managing director because of changes in her personal circumstances. Her departure will be a great loss to the bureau and to the business tourism industry in Western Australia.”
He added: “Last year, PCB achieved its best year on record, securing convention and incentive travel business worth more than AUD$93 million (US$98.5 million) to the Western Australian economy. This was a wonderful achievement and a testament to her outstanding and innovative leadership.”
During her time as managing director, Allen guided the PCB through a significant transformation, including a substantial increase in state government and industry funding, the creation of a “business events” brand for Western Australia, and the development of a business model that was driving the bureau’s increasing sales success.
Allen said PCB was “heading towards another record result”, and was poised to achieve even greater things in the future. “Business tourism is the shining star of all the tourism sectors in Australia at the moment, and it is extremely satisfying to have been a part of that success story,” she said.
Laurance said the board would be looking for a replacement who could bring “a similar level of commitment, passion and business acumen to the managing director’s role”.