INDONESIA-based Dafam Hotels & Resorts, which operates two- to five-star properties with an emphasis on three star hotels, is planning to own and operate 20 hotels by 2015.
Dafam Hotels & Resorts president commissary, Soleh Dahlan, said: “We will have a couple of properties in Bali and Jakarta, but the majority will be in quieter cities, like Pekalongan and Cilacap, where we know there is potential but where other operators have not yet arrived.”
MG Holiday director of sales and marketing, Eddy Yeo, said of Dafam’s expansion: “The demand for two- and three-star properties in secondary and tertiary cities is there.”
So far, the group has taken over and is renovating the Grand Hotel Cilacap – which will be rebranded into Hotel Dafam Cilacap with 108 keys – and is also building the 102-room Hotel Dafam Pekalongan.
Both hotels are expected to launch end of the year, while projects in Jogjakarta, Solo, Bali, Medan and Manado also in the pipeline.
The Dahlan family, who owns Dafam Hotels & Resorts, is allotting one trillion rupiah (US$112.36 million) for the expansion.
