Central Java gets new hotel group targeting business travellers

DAFAM Hotels & Resorts last Friday held the grand opening of its first two properties, Hotel Dafam Semarang and Hotel Marlin Pekalongan, marking the entry of the first Central Java-based chain.

Located in the provincial capital of Semarang, the three-star Hotel Dafam Semarang has 103 rooms, a ballroom with a 500-pax capacity, five meeting rooms and a business centre with secretarial service.

The 39-room Hotel Marlin Pekalongan is a two-star property in Pekalongan, a city known for its batik industry. It has a business centre and meeting room.

Dafam Hotels & Resorts managing director Andhy Irawan said: “There is great potential in Java, Central Java in particular, that many don’t see. Our owners, the Dahlan family, are successful businessmen in Central Java, so we know and dare to set up our head office in Semarang, instead of Jakarta or Bali.”

Since their soft openings last November, Hotel Dafam Semarang has managed to reach an average occupancy of 65 per cent, with Hotel Marlin Pekalongan under 50 per cent.

Indonesia’s Minister of Culture and Tourism, Jero Wacik, said at the launch: “As the economy grows, travelling becomes a necessity. The trend will only keep growing as more and more people can afford to travel and more hotel rooms will be needed.”

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