GLOBAL Hotel Alliance (GHA) yesterday officially launched GHA Discovery, the first-ever loyalty programme that unites independent luxury hotel brands. GHA is the world’s largest alliance of independent hotel brands.
The programme was created to deliver rewards across nearly 300 Anantara, Doyle, First, Kempinski, Leela, Mirvac, Marco Polo, Omni, Pan Pacific, PARKROYAL, Shaza and Tivoli hotels and resorts worldwide. It provides access to more than 1,000 unique Local Experiences, which are off-the-beaten track activities designed with input from hotel employees.
Local Experiences vary by membership level, with the higher membership level getting more exclusive rewards.
“GHA Discovery was built on the philosophy that recognition and authentic, local experiences – and not just collecting points – are the true pillars of a rewarding hotel loyalty programme,” said GHA CEO Chris Hartley.
“Whether taking advantage of spare time on a business trip or exploring a destination through a local’s eyes on a weekend, the guest experience begins with personal recognition at the front desk of our hotel brands and is made richer with adventures that are not easily accessible to the general public,” he added.
Guests may book a reservation with any of the 12 participating hotel brands at a centralised website, gha.com
