Beere out following restructure

A RESTRUCTURE at Tourism Australia under months-old managing director Andrew McEvoy sees one of the NTO’s best-known faces, Richard Beere, leaving the organisation on April 22.

This is a result of the International Operations, currently broken down into East and West, being renamed Marketing Operations. Beere is executive general manager Eastern Hemisphere based in Sydney, while Francis Anne Keeler is executive general manager Western Hemisphere. Anne Keeler will head the merged entity. Business Events will also report through this area to bring the team closer to the corporate end-users.

Beere told TTG Asia e-Daily: “I am looking to stay in tourism and engaged with Asia, but have not yet decided exactly what this means and am looking at a number of possibilities.”

Beere has been with both the Australian Tourist Commission and Tourism Australia for over 20 years, responsible for managing marketing programmes to consumers and trade as well as business development activities across eastern tourism markets including Japan, North and South-east Asia and the Gulf countries.

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