THE KUONI Group acquired on Monday Stockholm-based luxury tour operator Lime Travel, which specialises in tailored longhaul travel with a particular focus on Bali, Mauritius, the Maldives and the Caribbean.
Lime Travel’s products are sold almost exclusively through direct customer contact at its own travel offices and over the phone.
“In acquiring Lime Travel, we are expanding our business activities in the Swedish luxury travel sector,” said Leif Vase Larsen, executive vice president northern region of the Kuoni Group and CEO of Kuoni Scandinavia.
He added: “Our new acquisition should offer synergies with existing premium Kuoni products. It should also enable us to expand our luxury travel business in our Norwegian and Danish markets.”
Lime Travel, which was founded in 1995 and generated turnover of around CHF 9.3 million (US$10 million) last year, will be integrated into the Swedish unit of Kuoni Group’s Division Market Region North. All its 14 employees will be retained, and the present co-owner and company CEO will remain at the helm.