PARIS-based Louvre Hotels & Golden Tulip inked Tuesday a 10-year contract to manage the 448-room Golden Tulip Sovereign Hotel Bangkok, formerly a Radisson hotel for 15 years.
In preparation for the rebranding, the hotel received last year a 120 million baht (US$3.9 million) facelift, while another 130 million baht will be spent on further renovations of rooms and F&B outlets between this year and next.
Golden Tulip Sovereign vice president Vathana Pradorachai said the hotel had run at just above 60 per cent occupancy last year due to the Thai political crisis, but business started to improve from December.
“We enjoyed 85 per cent occupancy between December and February, and forward bookings look promising,” he added.
With the new brand and planned upgrades, the hotel is building up its average room rate from around 2,500 baht last year to 3,000 baht by year-end, said Vathana.
Golden Tulip Sovereign is the second property in Thailand to come under Louvre Hotels & Golden Tulip, after Golden Tulip Mangosteen in Phuket. The chain is slated to open its third, the 120-room Golden Tulip Madison Suites Bangkok, this year.
By Sirima Eamtako
