Agents bullish about 2011: ASTA

NINETY-four per cent of leisure travel agents surveyed in an ASTA study expect to be profitable this year.

ASTA president and chair Chris Russo said: “Travel agencies are definitely seeing an uptick in business. In fact, 44 per cent of agents in our survey reported an increase in the number of clients they had in 2010 compared to the previous year.”

Leisure Trends Report found that, despite a weak economy, a large percentage of leisure agents increased revenue by 51 per cent and transactions by 49 per cent last year.

Russo, however, cautioned travel agencies to ensure that their businesses were “prepared to weather whatever the future holds”.

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