STATE-owned Hotel Indonesia Natour – the country’s hotel industry pioneer – will embark on a renovation and rebranding exercise for all its 12 properties in order to revive the chain’s former glory.
President director Hery Angligan said: “We will rebrand all properties after they have undergone an upgrade, renovation or rebuilding.”
The group has chosen the new names ‘Inaya’, for its four- and five-star properties, and ‘Aforda’, for its two- and three-star properties.
The project, which will be carried out in phases, will kick off with the rebuilding of Hotel Inna Muara Padang that was affected by 2009’s earthquake. The four-star property with 168 rooms is targeted to re-open in October under the new brand Inaya Muara.
Inna Kuta Beach Hotel in Bali will also be separated into two properties. The existing building will undergo a soft refurbishment to be rebranded as an Aforda hotel with 102 rooms, while the area behind, formerly home to cottages and public facilities, will be rebuilt to become an Inaya property with 240 rooms. Both are expected to be relaunched next January.
Next in line will be Inna Grand Bali Beach Hotel, Resort and Spa, which will undergo major renovation and be relaunched as Grand Inaya Bali Beach by end-2012.
