ASIAN Overland Tourism and Hospitality Group is making further inroads into the wellness segment, with the opening of its first Anti-Oxidant Centre outside of Malaysia last week and three more overseas outlets planned for Indonesia, Sri Lanka and India.
Anti-Oxidant Centre opened in Singapore on February 8 with five therapy rooms providing antioxidant sauna treatments using far-infrared rays.
The new flagship store will help to market the company’s antioxidant products and antioxidant sauna treatment services globally, said group managing director Anthony Wong.
The group’s target is for outlets to open in Jakarta, Colombo and Kerala by end-February, the second half of this year and early 2011 respectively.
There are already two centres in Malaysia, and further local expansion this year will be through franchising, said Wong.