THE MYANMAR travel trade is gearing up to promote the country at ITB Berlin next month with several first-time participants, in the hope of attracting more European visitors after experiencing positive growth in 2010.
According to the Myanmar Marketing Committee (MMC), the Myanmar booth at ITB Berlin will see 18 representatives from tour companies, hotels and airlines, including new faces such as Unique Asia executive director Lynn Zaw who will be looking out for new business contacts.
Air Mandalay business development manager Edwin Briels said the show was also an ideal platform for the airline to update international tour operators about travel possibilities to Myanmar.
Briels said: “2010 saw a steep increase of foreign tourists, and I think this uptrend will continue in 2011.”
Directorate of Hotels and Tourism director-general Htay Aung said the country also planned to attend ITB Asia in Singapore this October.