THE FORMER National Business Travel Association (NBTA) rolled out last Thursday its new name and logo, even as it announced impending changes to its member privileges.
The Global Business Travel Association (GBTA) said it would expand its global footprint of networking and educational events, offer free worldwide registration for all GBTA webinars, and provide access to new and improved industry research and resources, among other tweaks.
In addition, it will help members to find the expert they need on any topic, in any global region. This will be coupled with a new website which will allow members to find resources more easily and enable greater collaboration.
Michael McCormick, executive director and COO, said: “Following the initial announcement of our evolution to GBTA last August, we conducted a global membership survey to gain a clear understanding of our members’ needs and expectations. After analysing the feedback, we have reshaped, refined and expanded our organisation’s benefits to best fit our members.”
