Singapore gets new city boutique hotel

THE 70-room Innotel Hotel will officially open this week, adding some relief to the city-state’s shortage of mid-tier properties.

Located in the downtown Dhoby Ghaut area, the three-and-a-half-star property will have four accommodation options (superior, deluxe, executive & suite) spread across eight storeys, with room sizes ranging from 19m² to 35m².

The current average room rate is S$160 (US$124) per night. This should stabilise at around S$200 once promotional prices cease to apply, said general manager George King.

All rooms come with complimentary broadband Internet access, LCD TVs with cable channels and Internet Protocol telephones that can divert calls to mobile phones, while larger ones feature stereo sets with iPod/iPhone-compatible docks, bath tubs and leather recliners.

On the ground floor is an Asian cafe run by an external vendor, while there is a 17th-century-styled bar and lounge on the second level.

Business travellers make up the bulk of Innotel’s clientele, and rooms are mainly distributed through online travel agents and corporate accounts.

The hotel, however, wants to give a fair share of business to brick-and-mortar agents too, said King. He revealed that two agents had already expressed interest in buying 300 roomnights on a monthly basis.

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