Indonesia launches new brand

THE INDONESIAN Ministry of Culture and Tourism launched its new brand campaign Wonderful Indonesia on January 1 to help achieve its target of 7.7 million visitors this year, a 10 per cent increase over 2010.

This target is achievable with Indonesia holding ASEAN chairmanship and the MICE sector set to receive visitors for over 100 big and small meetings this year, said Indonesia Minister of Culture and Tourism Jero Wacik.

While persuading regional and international airlines to fly or add seat availability to secondary cities besides Jakarta or Bali, the ministry is also working on a proposal to the Ministry of Transportation recommending potential new hubs and routes needing additional air rights.

There were 7,000,571 arrivals to Indonesia last year, up 8.5 per cent from 6,452,259 in 2009, while the average length of stay increased from 7.69 days to 8.04 days.

– Full brand report in TTG Asia, January 14 issue

Sponsored Post