Accor extends e-boutique platform to APAC loyalty programme members

Members can earn and redeem points on products ranging from gadgets to homeware

The La Collection by Le Club AccorHotels e-boutique platform, already available in France and Australia, has been extended to loyalty members in Asia-Pacific.

Loyalty members residing in China, Hong Kong, Indonesia, India, Japan, Macau, Malaysia, New Zealand, the Philippines, South Korea, Singapore, Taiwan, Thailand and Vietnam will now be able to earn and redeem their loyalty points on the digital shopping platform.

Members can earn and redeem points on products ranging from gadgets to homeware, and soon also Accor Elite Experiences and in-room items

More than 800 products covering categories such as tech gadgets, homeware, beauty products, fashion accessories, travel goods are currently available on the platform.

The e-boutique will soon include various items and amenities available in AccorHotels rooms such as bedding by Sofitel, toiletries and in-room care products. The platform will also feature Elite Experiences where members can gain access to the Le Club AccorHotels box at the AccorHotels Arena in Paris, France and or gain entry to sporting events, theatres or shows.

“The launch of La Collection by Le Club AccorHotels in Asia-Pacific gives members a wider choice of options to earn and use their loyalty points,” said Henrik Berglind, vice president loyalty Asia Pacific.

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