TAT restructures deputy governor roles

From left: Somradee Chitchong, Chattan Kunjara Na Ayudhya and Siripakorn Cheawsamoot

The Tourism Authority of Thailand (TAT) has restructured some of its deputy governor positions effective from 1 October, 2018.

Chattan Kunjara Na Ayudhya, deputy governor for policy and planning, will become deputy governor for international marketing (Asia and the South Pacific). The position oversees the marketing and promotion of Thai tourism products and services in countries and territories which are by far the biggest source of visitor arrivals for Thailand.

From left: Somradee Chitchong, Chattan Kunjara Na Ayudhya and Siripakorn Cheawsamoot

He has previously headed the TAT offices in Pattaya, Ayutthaya, Sydney and New Delhi. Since returning to the Bangkok head office in 2012, he has served in the International Public Relations Division before being promoted to be the executive director of the Monitoring and Risk Management Department and Advertising and Public Relations Department, respectively. He was also appointed as the deputy governor for marketing communications in 2016 and deputy governor for policy and planning in 2017.

Siripakorn Cheawsamoot, formerly Advisor 10, will replace Chattan as deputy governor for policy and planning. The position oversees the TAT’s organisational policy, overall marketing strategy planning, monitoring and evaluation, and crisis management. This is the TAT’s primary information clearing house responsible for data analysis and research.

Siripakorn has served in various positions and served with the TAT offices in Hong Kong and London. He has also overseen the domestic market, the Marketing Services Department, the Europe, Africa and Middle East Regions and The Americas. He was also head of the Information Technology Office.

Somradee Chitchong, formerly director of the North Region, has become Advisor 10. The position is to offer recommendations and suggestions to the TAT Governor in line with the organisational structure and policy, as well as to provide assistance to the deputy governors on the management and operation of tourism campaigns and projects.

Somradee has previously served as director of the TAT offices in northern and north-eastern Thailand. She is also a former director of the Office of the TAT Governor.

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