Tag: Tourism Strategy
Thailand targets Africa for tourism growth amid Middle East uncertainty
The Tourism Authority of Thailand (TAT) is positioning Africa as a key growth market as it seeks to diversify visitor sources amid ongoing uncertainty...
Thailand puts wellness at the centre of tourism strategy
Amid geopolitical uncertainty and global instability, the Tourism Authority of Thailand (TAT) has outlined its latest tourism strategy at Thailand Travel Mart Plus (TTM+)...
Trip.com Group, Tourism Tasmania deepen tourism collaboration
Trip.com Group and Tourism Tasmania have signed a one-year memorandum of understanding (MoU) to expand their tourism partnership and promote Tasmania to international travellers.
Signed...
VisitMalta prioritises luxury leisure in Asia-Pacific
VisitMalta is taking a cautious approach to the Asia-Pacific market, focusing on luxury leisure travel amid global geopolitical uncertainty.
As conflict in the Middle East...
New Zealand tourism sector adapts to AI-driven travel planning
New Zealand’s tourism sector is moving to ensure the country remains visible and competitive as AI reshapes how travellers choose destinations.
Speaking at TRENZ 2026...
Philippines strengthens position as Muslim-friendly tourism destination
The Philippines is continuing efforts to position itself as a Muslim-friendly destination in Asia through expanded halal tourism infrastructure, workforce training and targeted engagement...
Auckland ramps up Asia focus as visitor spending rises
Auckland is strengthening its focus on Asia as new data reinforces the city’s growing position as a destination in its own right, beyond serving...
Azerbaijan steps up market presence in Asia
The Azerbaijan Tourism Board is expanding its reach in Asian source markets, with the opening of an office in Beijing marking its biggest new...
PATA launches upgraded PATAmPOWER tourism data platform
PATA has introduced an upgraded version of its PATAmPOWER platform, expanding the tourism data tool’s functionality, coverage and user experience for industry stakeholders across...
Sydney to host ATE27 as tourism growth plan ramps up
Sydney will host the 2027 Australian Tourism Exchange (ATE), as Tourism Australia advances a long-term strategy to lift high-yield international visitor spending to as...
