Tag: Tourism Strategy
Banks and platforms reshape travel distribution landscape
The travel distribution landscape is undergoing a structural shift as financial institutions, lifestyle platforms, and social media networks evolve into travel businesses.
Speaking at last...
Malaysia extends Visit Malaysia campaign to 2027 amid global uncertainty
The government has extended the Visit Malaysia 2026 (VM2026) campaign to 2027, citing the need to provide additional time for the global tourism industry...
ATM reassures exhibitors after 2026 rescheduling
The organisers of Arabian Travel Market (ATM), RX, have moved swiftly to reassure global stakeholders and exhibitors following the rescheduling of its 2026 edition....
Malaysia considers extending Visit Malaysia 2026 campaign to 2027
The government is weighing a one-year extension of the Visit Malaysia 2026 (VM2026) campaign to strengthen the country’s position in an increasingly competitive global...
WTTC report outlines steps for Hong Kong to rebuild international tourism
Hong Kong can strengthen its position as an international tourism destination by expanding into new source markets and higher-value segments, according to a report...
Thailand pivots to regional tourism hub
The Association of Thai Travel Agents (ATTA) has unveiled a strategic overhaul aimed at repositioning Thailand from a passive inbound destination into a proactive...
BBTF 2026 to focus on gastronomy and destination readiness
Entering its 12th edition, the Bali and Beyond Travel Fair (BBTF) 2026 host committee aims to showcase not only the event’s consistency, but also...
Indonesia shifts focus to shorthaul markets amid longhaul travel risks
Indonesia tourism stakeholders are finding ways to mitigate the impact of geopolitical tensions disrupting key transit routes, which could significantly reduce longhaul travel demand.
Speaking...
Thai travel trade rolls out diverse strategies amid strong baht
Following a turbulent 2025 marked by natural disasters, political shifts and a strengthening baht that eroded regional competitiveness, Thailand’s inbound players are rolling out...
Thailand pivots to quality growth with Tourism Next 2026 strategy
The Tourism Authority of Thailand (TAT) has set out its strategic direction for 2026 under the Thailand Tourism Next framework, targeting up to three...
















