Tag: Destination Marketing

Despite AI’s limitations in terms of certainty of information and lack of semantics, the technology continues to demonstrate good use in the space of...

The Tourism Authority of Thailand (TAT), Paris office, in collaboration with Louis Vuitton, has launched the Louis Vuitton City Guide Bangkok 2025. Part of the...

India’s inbound travel players have expressed deep disappointment over the drastic reduction in the government’s budget for overseas destination promotion and publicity. The Union Budget...

Tourism Malaysia has unveiled its Visit Malaysia 2026 (VM2026) campaign in India along with a target of 1.6 million Indian arrivals. A series of...

The Indonesia Inbound Tourism Association (IINTOA) is urging the Ministry of Tourism to intensify destination promotions amid concerns over a significant decline in the...

From Gardens by the Bay and Jewel Changi Airport to a local neighbourhood and lively bar, Coldplay’s new music video for their track Man...

Sojern’s latest edition of the State of Destination Marketing 2025 report finds that DMOs are maintaining or increasing digital advertising budgets compared to last...

The Maldives’s newly launched destination campaign, the World’s Biggest Getaway, which dishes out free holidays to lucky winners throughout 2025, has been a big...

Veteran destination marketers and communicators urge attention to trending travel motivations, partnerships to drive awareness and bookings, and the use of AI to sharpen messaging and reach

In today’s digitally connected world, travellers are no longer confined to one source for inspiration, with Sarah Mathews, managing director of eTourism Frontiers, noting...