Tag: Destination Marketing
The role of themed attractions in the era of authentic travel
Kevin Koh, senior growth manager at MullenLowe Singapore, and Eugene Sun, marketing senior manager at Mandai Wildlife Group, discuss how the evolution of themed attractions are adapting to the growing demand for genuine travel experiences
Malaysia’s travel trade unites for Selangor Super Savers 2025 campaign
The travel trade has come together in a united, strategic move to bolster Selangor’s tourism sector in line with its Visit Selangor Year 2025...
Industry specialists see vast opportunities for tech, AI adoption in destination...
Despite AI’s limitations in terms of certainty of information and lack of semantics, the technology continues to demonstrate good use in the space of...
Bangkok’s luxury experiences unveiled in Louis Vuitton City Guide
The Tourism Authority of Thailand (TAT), Paris office, in collaboration with Louis Vuitton, has launched the Louis Vuitton City Guide Bangkok 2025.
Part of the...
Indian tour operators decry sharp cut in overseas promotion budget
India’s inbound travel players have expressed deep disappointment over the drastic reduction in the government’s budget for overseas destination promotion and publicity.
The Union Budget...
Tourism Malaysia launches Visit Malaysia 2026 campaign in India
Tourism Malaysia has unveiled its Visit Malaysia 2026 (VM2026) campaign in India along with a target of 1.6 million Indian arrivals. A series of...
Decline in Indonesia tourism promotion budget worries industry players
The Indonesia Inbound Tourism Association (IINTOA) is urging the Ministry of Tourism to intensify destination promotions amid concerns over a significant decline in the...
Coldplay’s latest music video features iconic Singapore spots
From Gardens by the Bay and Jewel Changi Airport to a local neighbourhood and lively bar, Coldplay’s new music video for their track Man...
Digital advertising spend among DMOs remain strong: new Sojern report
Sojern’s latest edition of the State of Destination Marketing 2025 report finds that DMOs are maintaining or increasing digital advertising budgets compared to last...
Maldives’ free holiday campaign wins many hearts
The Maldives’s newly launched destination campaign, the World’s Biggest Getaway, which dishes out free holidays to lucky winners throughout 2025, has been a big...
















