Tag: Destination Marketing
Collaboration key to growth of Muslim-friendly tourism, say industry leaders
Stronger collaboration between Organisation of Islamic Cooperation (OIC) and non-OIC destinations will be critical to the future growth of Muslim-friendly tourism, according to speakers...
Thailand, Alipay+ launch AI-powered travel planning tools
The Tourism Authority of Thailand (TAT) and Alipay+ have unveiled a new campaign that uses AI-powered recommendations and travel planning tools to support visitors...
Tourism’s role beyond politics
With the Mekong Tourism Forum (MTF) taking place from June 16 to 18, Mekong Tourism Coordinating Office (MTCO) executive director Suvimol Thanasarakij discusses the importance of the event, addresses industry concerns, and outlines the event’s key objectives and expected outcomes
TAT leverages AI and visual content to strengthen Thailand’s appeal in...
The Tourism Authority of Thailand (TAT) is using digital marketing initiatives and visual destination campaigns to strengthen consumer confidence and drive demand from the...
Kaohsiung rolls out new tourism brand across Asian markets
The Kaohsiung City Government Tourism Bureau has launched a new international tourism brand, Keep Vibrant Kaohsiung, as part of a regional marketing campaign targeting...
Hong Kong expands festival programme to boost visitor spending
The Hong Kong Tourism Board (HKTB) is enhancing major events such as the Mid-Autumn Festival and Halloween as part of efforts to attract more...
Belitung looks to new Scoot link to boost nature tourism
Tourism stakeholders on Indonesia’s Belitung Island are hoping a new Scoot service from Singapore will help revive international visitor demand for the destination’s nature-based...
Thailand targets Africa for tourism growth amid Middle East uncertainty
The Tourism Authority of Thailand (TAT) is positioning Africa as a key growth market as it seeks to diversify visitor sources amid ongoing uncertainty...
Edo Shogun Roads encourages visitors to explore beyond Tokyo
A new tourism initiative highlighting the historical, cultural and culinary attractions along Japan’s historic highways has been launched to encourage more international visitors to...
Thailand puts wellness at the centre of tourism strategy
Amid geopolitical uncertainty and global instability, the Tourism Authority of Thailand (TAT) has outlined its latest tourism strategy at Thailand Travel Mart Plus (TTM+)...
















