Tag: Destination Marketing
New government ushers in fatter promotion budget for Maldives tourism
The Maldives' new administration is aiming to take promotion of tourism, the country’s main foreign exchange earner and chief employer, to the next level...
Why destinations should turn visitors into advocates through user-generated content
Destinations are increasingly moving towards user-generated content and authentic experiences as part of their digital marketing strategies, shared several speakers at the recently-concluded PATA...
Pushing local experiences in secondary destinations
Localism, or local experiences, is something DMOs should invest in when it comes to the marketing of secondary destinations, shared speakers at the PATA...
‘Sin city’ no more
Pattaya is cleaning up its act to become a family-friendly destination, and local stakeholders are imploring visitors to look beyond its sleazy association
Singapore goes after hearts of families and children with baby Merlion
Singapore's iconic Merlion has spawned a cute cartoon-style baby, which the Singapore Tourism Board (STB) hopes will appeal to a key target segment –...
Singapore first to get full Indonesia tourism promotion office
Recognising the importance of Singapore both as an origin and transit market, the Indonesia Ministry of Tourism is upgrading the status of its Visit...
MGTO puts gastronomy, festivals at centre of marketing plan
Gastronomy and festivals will be front and centre of Macao Government Tourism Office's (MGTO) marketing plan going forward.
Sri Lanka all set to kick off long-overdue campaign
After repeated delays in the past years, Sri Lanka will finally roll out the first phase of a multi-year, US$45 million campaign later this...
Building the Cinnamon brand, one event at a time
The successful debut of the first Broadway theatre production in Sri Lanka, which saw the legendary Sound of Music performed to full houses every...
Qantas, STB and Changi Airport in tripartite marketing push for Singapore
Qantas, Singapore Tourism Board (STB) and Changi Airport Group (CAG) have announced a S$5 million (US$3.8 million) partnership to promote Singapore as a destination...
