TTG Asia
Asia/Singapore Tuesday, 28th April 2026
Page 963

Malaysian agency’s outbound tour packages sold out amid Covid

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At a time when most international borders remain sealed, and Malaysians are banned from travelling abroad, outbound tour specialist Apple Vacations recently sold out its group tour packages to 25 destinations, under its seven-day travel recovery campaign run in early October.

Destinations that were on offer span the globe, including Cambodia, China, South Korea, Australia, Japan, UAE, and Europe, among others.

Apple Vacations recently conducted a successful campaign offering outbound tour packages to 25 destinations including Slovenia; Lake Bled in Slovenia pictured

Its group managing director, Koh Yock Heng, shared that the competitive pricing of these full board group tour packages, with discounts up to 50 per cent alongside flexible departure dates in April and May 2021, was the reason why they were snapped up quickly.

For example, a nine-day/six-night package to Western Europe covering Switzerland, Germany, Netherlands, Belgium and France, all in costs RM5,399, instead of RM10,799. Elsewhere, a 10-day, seven-night holiday to the Balkans is priced at RM6,999 all in, as opposed to RM13,999.

Koh said the campaign is a collaboration between the agency, airlines, land operators and NTOs, who lent their support through joint marketing efforts.

“The airlines and ground operators also supported (the campaign) by giving big discounts on their end. If not for these partnerships, we would not have been able to come up with (competitively-priced packages for) this campaign,” he added.

Departure dates have been made flexible in the event that travel is not possible due to border restrictions. Koh shared: “The travel dates will then be postponed to new fixed departures. If clients are unable to go on these new dates, they can transfer their seats to someone else. And if that is not possible, we will give them a full refund.”

And should destinations reopen their borders to leisure tourists ahead of the set departure date, and Malaysia has lifted its ban on non-essential outbound travel, the tour will depart earlier. Koh said: “The idea is for us to be one of the first few visitors to visit a destination when it reopens.”

Ascott yields bumper crop of China signings

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Etihad strikes deal with Trip.com

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KTO hosts special event to woo Vietnamese tourists

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STB, Expedia team up to boost tourism recovery in overseas markets, spur rediscovery by locals

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The Sukhothai Bangkok promotes Alexander Christian Schillinger to GM

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Alexander Christian Schillinger has been appointed general manager of The Sukhothai Bangkok.

Schillinger first joined the hotel as an executive assistant manager in 2016, where he was responsible for F&B as well as the hotel’s overall operations.

The seasoned hotelier has over 25 years of international experience, having held several key positions with properties such as Dusit Thani Bangkok, The Mira Hong Kong, the One&Only Royal Mirage Dubai and The Park Lane Hong Kong. At one point in his career, Schillinger also spent time with the Shangri-La group and was based in Bangkok and Beijing.

Other countries he has worked in include Germany, Greece, his native Switerzerland and the US.

Australia’s tourism recovery gathers pace after double whammy

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Australian tourism is gaining significant momentum for recovery, surviving two of its biggest challenges this year by resisting the tendency to “go dark” in the early months of the pandemic.

The double blow of being hit by Covid 19 impacts almost immediately after bushfires ravaged many popular tourist destinations presented the country with deep challenges. But a responsive plan has resulted in, among other things, robust network growth in travel consultants for the industry worth A$126 billion (US$89.1 billion).

Tourism Australia doubles down on efforts to get domestic travellers to explore their own backyard

Campaigns like Live From Aus in May, a live-streamed programme of virtual travel experiences to inspire the next Australian holiday, generated about 34 million online views in some 40 countries.

Tourism Australia (TA) also almost tripled the number of travel agents who went through their Aussie Specialist Program training to 80,000 agents in the last financial year, compared to 30,000 in a normal year.

“Obviously, in the panic phase, we did pause everything when the consumer sentiment wasn’t there,” TA’s executive general manager commercial, Robin Mack, told attendees at Australia’s luxury business exchange event Luxperience.

“But as you get into that restricted movement, and people were locked down as some still are in that dreaming phase, (people) can really absorb the content and we wanted to make sure we stayed as relevant as possible”.

With borders likely to remain closed to international visitors till late 2021, TA’s post-bushfire campaign appealing to locals to Holiday Here This Year has been evolving to meet current conditions, as some interstate borders remain closed or limited.

“(The campaign) is almost a call to arms and a behaviour change,” said Mack. “Already, over A$80 billion is spent domestically by Australians (including) 85 million room nights or overnight stays. But our big opportunity for that domestic market is getting the 9.6 million that go overseas to holiday in Australia.”

With restrictions beginning to ease, TA launched a new A$7 million campaign this week, headlined by Australian celebrity couple Hamish Blake and Zoe Foster-Blake, aimed at driving that domestic market to book not just hotels but experiences.

In the meantime, expecting that a trans-Tasman Covid-safe travel zone will soon be in place, Australia and New Zealand are also targeting each others’ markets and preparing for the luxury sector to be the first to fly.

“From a premium travel viewpoint, I think the luxury sector in New Zealand is underestimated from an Australian visitor perspective, so we’re looking forward to sharing and growing that segment,” said Tourism New Zealand general manager for Australia, Andrew Waddel.

“Ultimately, we believe that across the two markets, there are circa 10 million trips that won’t happen overseas or internationally and we think getting New Zealanders and Australians to travel locally as well as across the Tasman is not only a great way of connecting as people but also (encouraging) that regeneration in travel,” he continued.

Luxperience today concludes four days of meetings and educational talks as a fully virtual event for the first time with 640 delegates, an increase from past physical events which on average saw 600 buyers, media and exhibitors participating.

Malaysia’s Firefly to launch jet flights in early 2021

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Garuda flaunts special face mask livery

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Aloft Bangkok serves up gourmet staycation deals

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