TTG Asia
Asia/Singapore Saturday, 28th March 2026
Page 936

Getting back on track

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Thailand’s luxury hospitality sector is gearing up post-lockdown to attract domestic travellers who now seek exclusive escapades with a component of seclusion, valued-adds and heightened wellness experiences.

The pandemic has only served to enhance the existing demand for personalisation and bespoke experiences across the board — now with an added element of safety and seclusion that Thailand’s luxury hotels are going the extra mile to satiate.

Results-driven wellness experiences and health treatments are gaining intense interest among well-heeled Thai travellers

According to Bruno Huber, general manager at Mövenpick BDMS Wellness Resort, Thailand’s domestic destinations will need to reinvent themselves to stay attractive to the high-income group. “It will require a level of creativity from us in the hospitality industry to create new, aesthetically pleasing and authentic experiences that are engaging to combat the market’s short attention span,” he said.

This heightened expectation for creative offerings among high-end travellers is also echoed by Nick Downing, general manager at The Siam Hotel, who observed guests “more often than not requesting bespoke itineraries or ideas”.

Downing noted that balancing the expected personal touch and connection in luxury hospitality with safety protocols has become a fine juggling act – to that end, the hotel now reaches out to its guests pre-stay to find out their concerns relating to the coronavirus and how they wish for the hotel to address their unease.

With the halt on international tourism necessitating Thailand’s shift to rely on its own vast domestic market, hoteliers have had to evolve their strategies.

Vitanart Vathanakul, CEO of Royal Cliff Hotels Group, said differentiating between domestic and international market expectations is paramount.

“Everyone views luxury travel differently, so what Thais are looking for will be different from what the international clientele is expecting,” he told TTG Asia Luxury, adding that hotels with “strong preventative programmes combined with a high level of hygiene” will win customers’ trust.

The tussle for the local tourist dollar has also prompted some Thai luxury hoteliers to veer towards value-added packages that draw marketing buzz.

The key to unlocking opportunities in this climate lies in creating attractive staycation deals that “spread via word-of-mouth and are supplemented by targeted promotional campaigns,” opined Huber.

He cited the examples of “value-added service and food and beverage-driven experiences”.

For Rosewood Bangkok, the hotel is baiting consumers with a host of bundle deals, such as teaming up with sister property, Rosewood Phuket, to create a “dual destination” package, shared Thomas Harlander, its managing director.

“(It’s a challenge to create) products and services that exceed expectations in a highly competitive and saturated market such as Bangkok, (but) the response has been tremendous,” he shared. “We have also noticed that guests are putting a premium on their health and are willing to spend more on trusted brands and wellness services… I see real growth in the area of results-driven, luxury wellness retreats with a medical and holistic component.”

Among the biggest developments on this front in Thailand include the December 2020 launch of RAKxa by Minor Hotels, in collaboration with M.K. Real Estate Development and VitalLife Scientific Wellness Centre. Situated in Bangkok’s Green Lung, RAKxa has been billed as Thailand’s first fully integrated wellness and medical retreat.

The September launch of Anya Meditec by event and marketing services firm Index Creative Village also aims to bring hospitals to hotels, latching onto the healthcare trend in premium markets which allows travellers to receive medical services, such as sleep tests, without going to the hospital.

“It’s more than wellness – we have a complete team of doctors, nurses and medical technicians,” said Kreingkrai Kanjanapokin, founder and group CEO of Index Creative Village, on forming the “medical agency” spinoff.

Paul Hawco, corporate director of wellness at Dusit Hotels and Resorts, who is working towards the launch of an integrated wellness centre at mixed-use project Dusit Central Park in 2023, also pointed to the brand’s infusing of “micro-moments of well-being” into the stay experience – such as a mini massage upon arrival – as indication of how luxury wellness would evolve.

Karina Stewart, co-founder and chief wellness director at Kamalaya wellness sanctuary and holistic spa resort in Koh Samui, which offers personal coaching sessions with experts from a range of backgrounds, including former monks, onsite and via Zoom, said the resort has seen a rise in demand for pandemic anxiety treatments. She foresees a spike in wellness travellers, their stays lengthening, and wellness destinations driving demand post-lockdown.

Specially Curated Staycation Deals at Capri by Fraser, Changi City / Singapore

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Capri by Fraser, Changi City / Singapore: Studio Premier Room

Brought to you by Capri by Fraser

The best kept secrets are mostly found in the East. With the latest addition of exciting attractions such as the Jurassic Mile and Jewel Changi Airport, Capri By Fraser, Changi City / Singapore has launched 3 different staycation packages that is perfect for anyone looking for a unique experience. Whether you are the romantic, adventurous, or looking for a fun-filled family getaway with the kids, we have the staycation just for you!

Capri by Fraser, Changi City / Singapore: Lobby

Capri by Fraser, Changi City / Singapore is a design-led business hotel designed to meet the evolving needs of today’s E-generation traveller. Easily accessible via Expo MRT Station, it is a 2-min walking distance away. Right next to Changi City Point, guests can enjoy a wide array of shopping and dining options. It is also one MRT station away from Changi Airport and its newest development – Jewel Changi Airport – world-class shopping destination with a unique integration of lush greenery.

Capri by Fraser, Changi City / Singapore: Studio Premier Room
Capri by Fraser, Changi City / Singapore: Kitchenette in all Studio Rooms

Generously appointed for comfort, all studio rooms have been specially designed to feature well-defined living spaces. Fully-furnished kitchenettes completed with cooker hood and hob, microwave ovens, fridge and sink, selected rooms also feature Nespresso machines, providing the added convenience of being able to cook in.

An inimitable sense of spontaneous fun and functionality come together at Spin & Play where doing laundry becomes less of a chore, and more of an experience. Located on every floor, these integrated themed laundrettes feature a range of interactive games, such as Xbox One Kinect and PlayStation 4.

Capri by Fraser, Changi City / Singapore: Pool with Jacuzzi and Children’s Pool
Capri by Fraser, Changi City / Singapore: Trek Bicycles

Enjoy the flexibility of resting, relaxing and recharging with a range of de-stress zones on level 2 of the hotel residence. Wind down and rejuvenate with the steam and sauna rooms, while active guests can enjoy a good workout session anytime of the day at the fully-equipped 24/7 gym. Dip into the outdoor pool with jacuzzi and children’s pool, or simply lay back, stretch out and relax to the rocking motions of EZ Hammocks by the poolside. Trek bicycles, DVDs and board games are also available for loan at our Concierge – complimentary for all in-house guests!

Capri Master Chef Staycation (Suitable for families and couples)
Master your culinary skills and dish out an impressive meal for your family or surprise that loved one during your staycation at Capri by Fraser with a guided 3-course recipe by Chef Jeffrey of Caprilicious. A nourishing experience where you get a chance to whip up a special feast at our fully-equipped kitchenette in our studio rooms, with the ingredients prepared and ready for your convenience!

Capri Master Chef JUNIOR Staycation (Suitable for families with young children)
“Start them young” and let the little ones take control of their appetite. Choose from an easy to follow pancake recipe starter kit or let the little chefs run free with their creativity with our specially curated fruit decoration activity at our fully-equipped kitchenette.

Capri Great Escapade (Suitable for all)
Feeling like it’s time to rekindle that special connection with your partner or friends? Or how about treating yourself to some quality “me-time” at a long-awaited staycation? The Great Escapade is the perfect getaway, allowing you privacy as you escape to a space of meaningful conversations, deeper connections or simply spending a little quiet time with yourself!

To find out more, please visit singapore.capribyfraser.com/en/offers.html.

Capri by Fraser, Changi City / Singapore is an SG Clean Certified establishment, officially inspected and certified clean for our guests and employees. For more information, please visit SGClean website.

Holiday Inn Express Singapore Clarke Quay

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Experience Singapore from our iconic rooftop swimming pool.

From 135++ per night, stay assured and experience Singapore with Holiday Inn Express Singapore Clarke Quay. Located in the central dining and entertainment hub, travel with accessibility to all Singapore’s major attractions and multiple train stations such as Clarke Quay, Chinatown, and Fort Canning.

Focusing on things that matter to you, we stand by our IHG Clean Promise Commitment by partnering with industry-leading experts such as Diversey and Ecolab to redefine cleanliness to support your well-being. With comprehensive health and safety measures (SG Clean) certified by the National Environment Agency, be rest assured with frequent deep cleaning using hospitality-grade disinfections, incorporation of contactless technology and more.

Enjoy a spectacular city view in our widely raved 40m rooftop swimming pool, completed with Jacuzzis. Stay in comfort in our 442 contemporary designed modern rooms with floor to ceiling windows. Start your day right with our Express Start Breakfast or Grab & Go option and stay connected with Wi-Fi access in the hotel. Recharge throughout the day with refreshing drinks at the 24-hour Great Room Bar. Get the most out of your stay with our 24-hour fitness centre, self-service laundry facility, and a natural daylight meeting room venue.

BOOK NOW, BOOK DIRECT to take advantage of the following perks:

  • FREE Express Start Breakfast and Wi-Fi for up to 2 person
  • 15% off total bill at Great Room Bar
  • Access to book hotel facilities (up to 3 days prior to arrival date)
  • Exclusive package discounts and promotional offers
  • Earn IHG Rewards Club Points for each qualified stay

Book now; we promise to make things right with our IHG Clean Promise commitment.

For more information or assistance required, please reach out to our dedicated Marketing Team at sabrina.lee2@ihg.com or +65 6589 8020.

First person: Cruising in a Covid era

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Discova unveils destination guides for agents

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Digitalisation crucial for SMEs’ post-pandemic recovery

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Maldives touts safety to entice visitors back

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The Maldives Marketing and Public Relations Corporation (MMPRC) has launched a major campaign with Skyscanner to promote the country as one of the safest destinations in the world for tourists.

The three-month campaign will target the UK, as well as the Italian and Russian markets – the Maldives’ top three key markets pre-pandemic – and is expected to reach 50 million people across the three markets.

The Maldives teams up with Skyscanner on campaign to woo travellers from the UK, Italy and Russia back to the island country

With the aim of assuring potential travellers that the Maldives remains one of the safest destinations amid this unprecedented time, the campaign will focus on highlighting the unique geographical formation of the island nation and the isolation and seclusion it provides as a result.

Following the UK government adding the Maldives to its safe travel list, Skyscanner observed an impressive 282 per cent increase in searches, highlighting underlying demand to travel.

Under the campaign, a page will be dedicated to the Visit Maldives tourist board on Skyscanner platforms, targeting the three markets in their native languages. Through this page, content will showcase different experiences for tourists and highlight the exclusivity that the Maldives offers.

Foreign arrivals into APAC plummet 67% in early 2020

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Taking the world by virtual storm

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What was the inspiration for merging ILTM’s many events into a single World Tour? How will the new show aim to target different markets?
ILTM World Tour – access all areas will compensate for the postponed ILTM events in 2020 and provide an environment for international luxury travel brands and regional buyer communities to virtually meet to connect and build their businesses.

While we know that virtual events will never replace our love to meet and share stories in person, we know that right now, what counts the most is getting business lined up for 2021. We cannot predict the timing of when growth will come back, but we can be ready for whenever it happens.

What details can you reveal about the format and content of this event?
We have created something very different – a world tour that will take place for four hours a day, for three days over three weeks, (covering) three buyer source regions. It all starts with the sunrise in Asia Pacific; follows the sun north to Europe, Middle East and Africa; then finally crosses the Atlantic to both North and South America.

With some 2,000 participants, each event is a refined version of the annual ILTM in that region so we have given suppliers the opportunity to pick one, two or all three weeks. The ILTM World Tour is representative of the world of ILTM’s portfolio of events, so the content will reflect that. It will also be available to all participants, so they can choose when they want to watch it during the three days of each week across three weeks.

There will be content included with keynote sessions announced each day. We want them to be a surprise to those registered so I’m not going to give away too much right now.

As much of international travel is still difficult at this time, what lessons are you learning about the ILTM and luxury travel community through the past months?
2020 has been a tough year for everyone. The luxury travel industry has suffered as a result of the unprecedented events, and it has meant adapting their business strategies. With target markets shifting as some borders remain closed, we want the ILTM World Tour to open up opportunities for all participants, as well as to bring people together, uniting through shared experiences and business, whilst we plan for our return.

The ILTM World Tour is about offering all of the regions of the world – (places) where we would have had an ILTM event this year – an alternative opportunity to meet together. It doesn’t replace (attending) an ILTM in any of these countries, but we know by the response to it that the world’s luxury travel industry needed an event to happen this year, and this is the biggest we could create virtually.

But we don’t expect anyone to sit in front of a screen for hours on end. With short days and regular breaks, this is as much about self-care as it is business. It cannot replace face-to-face, but it can pave the way for a stronger 2021.

Travel search spikes, air tickets sold out within hours of SG-HK travel bubble confirmation

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Confirmation of the Singapore-Hong Kong Air Travel Bubble (ATB) on November 11 has led to an immediate surge in travel search and flight bookings, with seats on Singapore Airlines and Cathay Pacific flights designated for the first day of the travel access on November 22 sold out within hours.

According to a news report by CNA, prices for Singapore Airlines economy class seats departing on November 22 steadily increased from about S$800 (US$593) at 10.00 on Wednesday to more than S$1,100 at about 15.00.

Intense demand for flights between Hong Kong and Singapore has pushed fares up, crossing the S$1,000 mark for Singapore Airlines economy seats on November 22; Hong Kong pictured

Cathay Pacific economy fares for the same departure date also rose, crossing the S$900 mark by late afternoon.

At Trip.com, the ATB launch announcement brought forth a 300 per cent spike in search volume for flights from Hong Kong to Singapore and a 200 per cent increase in Singapore hotel searches within three hours.

Trip.com data also showed a significant rise in the search volume for travel products from Singapore to Hong Kong, with a 200 per cent increase for flights and a 150 per cent increase for hotels.

The positive response follows on from Trip.com’s record of increased search volume since the first announcement of the ATB agreement on October 15, indicating that hunger for cross-border travel remains strong.

Consumer intelligence company Adara has also seen an encouraging rise in weekly searches since the ATB possibility was reported, with average weekly searches for Singapore and Hong Kong rising by 38 per cent and average weekly bookings by 83 per cent.

The certainty of travel between the two cities now has led Singapore consumers to plan 31 to 60 days ahead for their trips, and an 11 per cent improvement in travel interest.

Searches for longer trip are also up since the ATB confirmation, with 16 per cent of consumers looking at spending eight to 14 days (five per cent prior to the confirmation) and 20 per cent spending more than 15 days in the destination (13 per cent prior).