TTG Asia
Asia/Singapore Saturday, 7th February 2026
Page 912

First person: Cruising in a Covid era

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Discova unveils destination guides for agents

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Digitalisation crucial for SMEs’ post-pandemic recovery

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Maldives touts safety to entice visitors back

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The Maldives Marketing and Public Relations Corporation (MMPRC) has launched a major campaign with Skyscanner to promote the country as one of the safest destinations in the world for tourists.

The three-month campaign will target the UK, as well as the Italian and Russian markets – the Maldives’ top three key markets pre-pandemic – and is expected to reach 50 million people across the three markets.

The Maldives teams up with Skyscanner on campaign to woo travellers from the UK, Italy and Russia back to the island country

With the aim of assuring potential travellers that the Maldives remains one of the safest destinations amid this unprecedented time, the campaign will focus on highlighting the unique geographical formation of the island nation and the isolation and seclusion it provides as a result.

Following the UK government adding the Maldives to its safe travel list, Skyscanner observed an impressive 282 per cent increase in searches, highlighting underlying demand to travel.

Under the campaign, a page will be dedicated to the Visit Maldives tourist board on Skyscanner platforms, targeting the three markets in their native languages. Through this page, content will showcase different experiences for tourists and highlight the exclusivity that the Maldives offers.

Foreign arrivals into APAC plummet 67% in early 2020

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Taking the world by virtual storm

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What was the inspiration for merging ILTM’s many events into a single World Tour? How will the new show aim to target different markets?
ILTM World Tour – access all areas will compensate for the postponed ILTM events in 2020 and provide an environment for international luxury travel brands and regional buyer communities to virtually meet to connect and build their businesses.

While we know that virtual events will never replace our love to meet and share stories in person, we know that right now, what counts the most is getting business lined up for 2021. We cannot predict the timing of when growth will come back, but we can be ready for whenever it happens.

What details can you reveal about the format and content of this event?
We have created something very different – a world tour that will take place for four hours a day, for three days over three weeks, (covering) three buyer source regions. It all starts with the sunrise in Asia Pacific; follows the sun north to Europe, Middle East and Africa; then finally crosses the Atlantic to both North and South America.

With some 2,000 participants, each event is a refined version of the annual ILTM in that region so we have given suppliers the opportunity to pick one, two or all three weeks. The ILTM World Tour is representative of the world of ILTM’s portfolio of events, so the content will reflect that. It will also be available to all participants, so they can choose when they want to watch it during the three days of each week across three weeks.

There will be content included with keynote sessions announced each day. We want them to be a surprise to those registered so I’m not going to give away too much right now.

As much of international travel is still difficult at this time, what lessons are you learning about the ILTM and luxury travel community through the past months?
2020 has been a tough year for everyone. The luxury travel industry has suffered as a result of the unprecedented events, and it has meant adapting their business strategies. With target markets shifting as some borders remain closed, we want the ILTM World Tour to open up opportunities for all participants, as well as to bring people together, uniting through shared experiences and business, whilst we plan for our return.

The ILTM World Tour is about offering all of the regions of the world – (places) where we would have had an ILTM event this year – an alternative opportunity to meet together. It doesn’t replace (attending) an ILTM in any of these countries, but we know by the response to it that the world’s luxury travel industry needed an event to happen this year, and this is the biggest we could create virtually.

But we don’t expect anyone to sit in front of a screen for hours on end. With short days and regular breaks, this is as much about self-care as it is business. It cannot replace face-to-face, but it can pave the way for a stronger 2021.

Travel search spikes, air tickets sold out within hours of SG-HK travel bubble confirmation

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Confirmation of the Singapore-Hong Kong Air Travel Bubble (ATB) on November 11 has led to an immediate surge in travel search and flight bookings, with seats on Singapore Airlines and Cathay Pacific flights designated for the first day of the travel access on November 22 sold out within hours.

According to a news report by CNA, prices for Singapore Airlines economy class seats departing on November 22 steadily increased from about S$800 (US$593) at 10.00 on Wednesday to more than S$1,100 at about 15.00.

Intense demand for flights between Hong Kong and Singapore has pushed fares up, crossing the S$1,000 mark for Singapore Airlines economy seats on November 22; Hong Kong pictured

Cathay Pacific economy fares for the same departure date also rose, crossing the S$900 mark by late afternoon.

At Trip.com, the ATB launch announcement brought forth a 300 per cent spike in search volume for flights from Hong Kong to Singapore and a 200 per cent increase in Singapore hotel searches within three hours.

Trip.com data also showed a significant rise in the search volume for travel products from Singapore to Hong Kong, with a 200 per cent increase for flights and a 150 per cent increase for hotels.

The positive response follows on from Trip.com’s record of increased search volume since the first announcement of the ATB agreement on October 15, indicating that hunger for cross-border travel remains strong.

Consumer intelligence company Adara has also seen an encouraging rise in weekly searches since the ATB possibility was reported, with average weekly searches for Singapore and Hong Kong rising by 38 per cent and average weekly bookings by 83 per cent.

The certainty of travel between the two cities now has led Singapore consumers to plan 31 to 60 days ahead for their trips, and an 11 per cent improvement in travel interest.

Searches for longer trip are also up since the ATB confirmation, with 16 per cent of consumers looking at spending eight to 14 days (five per cent prior to the confirmation) and 20 per cent spending more than 15 days in the destination (13 per cent prior).

Singapore pushes precinct exploration through Pokémon Go

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The Singapore Tourism Board (STB) has teamed up with American AR technology company, Niantic, to showcase tourism offerings and encourage precinct exploration with the popular smartphone game, Pokémon GO, as part of the ongoing SingapoRediscovers campaign to support local businesses.

With the tie-up between STB and Niantic, players will be able to meet and capture Pokémon or engage in virtual Raids with other players at up to 300 new PokéStops and Gyms located at tourism establishments and lifestyle offerings, starting November 12.

Pokémon GO players can access promotions that support local businesses under the tourism campaign

These are located at hotels, attractions, retailers, F&B establishments as well as at tour ticketing booths in 10 precincts, including Changi/East Coast, Chinatown, Joo Chiat/ Katong, Kampong Gelam, and Mandai/Kranji.

STB is also planning to schedule special Raid Battles in some areas, with details to be released in the coming weeks on the Singapore Tourism Board Facebook (@STBSingapore) and Instagram (@stb_sg) accounts.

Not only will this initiative encourage people to walk around and discover new things in their surroundings, which in turns enable the discovery of local businesses and precinct exploration, it also conveys promotion offers to players when they access online banners and microsites at PokéStops and Gyms.

Lim Shoo Ling, STB’s brand director, said: “We are excited by this collaboration with Niantic, which allows us to connect with the passionate community of Pokémon GO players in a fun and innovative way. As they pursue their favorite Pokémon across Singapore, we hope players will explore our precincts, discover hidden gems, and support local business – while staying safe and observing the necessary precautions.”

“Our strength is to influence people to walk physically from location to location, and we are hoping to utilise this to encourage people to explore different parts of Singapore in-depth and boost domestic travel needs,” said Gary Chang, APAC business development lead, Niantic.

New hotels: The Sebel Yarrawonga; COSI Krabi Ao Nang Beach; YaTi by Artyzen Hongqiao Shanghai

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The Sebel Yarrawonga, Australia

The Sebel Yarrawonga, Australia
Located in the picturesque Murray River region of Victoria and adjacent to Silverwoods Golf and Lifestyle Resort, The Sebel Yarrawonga opened on November 1 to offer accommodation, dining, conference and events facilities.

There are 63 stylish studios rooms and apartments, with a further 54 keys to come in stage two of the development in 2022/2023. Two of three F&B venues are now welcoming guests – Stock & Barrel bar and casual dining and Sunset Pool Bar. A fine dining restaurant is set to open in December.

COSI Krabi Ao Nang Beach, Thailand
Opened on October 23, the 142-key COSI Krabi Ao Nang Beach projects a youthful energy through its red hawk murals created by award-winning street artist Rukkit Kuanhaweth as well as The Hub, a destination in the heart of the hotel for guests to work, connect and relax over a film or a game.

Central to the COSI lifestyle is 24-hour convenience, delivered through a café, COSI Fit fitness centre and a self-service laundromat – all open around the clock.

The hotel is located within walking distance from Ao Nang Beach and the town’s nightlife and restaurants. Further afield, adventure-loving travellers can visit and explore the region’s caves, go rock climbing on its soaring limestone cliffs, and search for offshore island gems.

YaTi by Artyzen Hongqiao Shanghai, China
Projecting creativity, vitality and passion, the new YaTi by Artyzen Hongqiao Shanghai promises a space for youthful travellers to live and breathe social, art and culture scenes while offering stay essentials without fanfare and complications.

The 303-room select service hotel offers direct access to Artyzen Habitat, which was launched a year ago. YaTi’s guests can enjoy Artyzen Habitat’s facilities, such as a fully equipped gym, Utility Hub with self-serviced laundry, a bistro and café, an amphitheater and events studios.

The hotel is close to Ziteng Road Metro Station on Line 10 and a short drive to the Hongqiao Railway Station and the Hongqiao International Airport.

GHM to manage new resort in Koh Chang

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GHM will manage Aquarius International Development’s 200-key Chedi Aquarius Koh Chang, which is slated to welcome guests in 4Q2023.

The property will feature an all-day-dining restaurant, a cliff-edge restaurant, rooftop bar, spa, infinity pool with pool bar, and conference facilities overlooking the Gulf of Thailand.

Chedi Aquarius Koh Chang will open in 4Q2023

“This new resort is shaping up with an integrity of design and a certain poise that are hallmarks of the Chedi experience,” said GHM CEO Tommy Lai.

“We’ve been on the lookout for a way back into Thailand since 2013, and The Chedi Aquarius Koh Chang is the perfect vehicle.”

GHM opined that Koh Chang, as Thailand’s third largest island, will charm travellers with its relative obscurity compared with popular Phuket and Koh Samui. Its natural splendour, by way of a national park that covers 83 per cent of the island, will also work in its favour.