TTG Asia
Asia/Singapore Thursday, 26th March 2026
Page 909

Riding the tide of change

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New hotels: Cordis Hangzhou, Sci-Tech City; Hyatt Regency Phnom Penh; and more

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Climate action blueprint for destinations in the works

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AHRA names new board of directors

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Marriott Bonvoy puts purpose into travel

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Marriott International has launched Good Travel with Marriott Bonvoy, a programme that aims to offer meaningful travel by helping tourists forge connections with local communities in their host destination.

Good Travel with Marriott Bonvoy kicked off on Tuesday with a pilot at 15 Marriott International hotels across Asia-Pacific, offering purpose-driven experiences that focus on three pillars: Environmental Protection to support the resiliency of the natural environment due to environmental degradation, pollution and climate change; Community Engagement to create a positive impact in the communities where the group’s properties operate through cultural education or volunteerism; and Marine Conservation to restore and preserve marine ecosystems and species.

Guests at the JW Marriott Mussoorie Walnut Grove Resort & Spa planting saplings on-site

Current experiences range from planting saplings at the JW Marriott Mussoorie Walnut Grove Resort & Spa in India to coral propagation, transplanting, and restoration at the Sheraton Maldives Fullmoon Resort and Spa in the Maldives. Other ways that travellers can make a positive impact in host communities include food redistribution in Bali, and beach cleanups in Sanya.

All these experiences are guided by Marriott’s sustainability and social impact platform, Serve 360: Doing Good in Every Direction, in support of the United Nations Sustainable Development Goals.

On the motivation behind the carving out of Good Travel under the Marriott Bonvoy programme, Bart Buiring, chief sales and marketing officer of Marriott International Asia Pacific, said: “This umbrella creation within Marriott Bonvoy would make it easier to search and identify these specific experiences. Some of them have been around, while some of them are new. But the time to launch them is now, as people become more conscious of learning and engaging in more meaningful travel.”

Over time, Buiring shared that Good Travel will be expanded to most of Marriott’s Asia-Pacific destinations. But first, he pointed out, feedback from travellers on current experiences was needed, while the engineering of new experiences within hotels or cluster hotels is ongoing.

Hotel Equatorial Penang succumbs to Covid

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Klook gains US$200 million in Series E funding round

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Travel and leisure booking platform Klook has raised US$200 million in additional funding through a Series E round led by Aspex Management and other investors.

Sequoia Capital China, Softbank Vision Fund 1, Matrix Partners China, and Boyu Capital, who are existing investors, also participated in this round of funding.

New funds raised by Klook will be used to speed up digital transformation of merchants

Investment confidence in Klook stems from its “resilience and adaptability despite the market headwinds”, said Hermes Li, CIO and Founder of Aspex Management.

“We believe the transition toward digital bookings will only accelerate post Covid-19, and that Klook’s ability to reinvent itself as a one-stop-shop for experiences and services across the region puts it in prime position to capitalize on this trend,” Li added.

Throughout 2020’s travel crisis, Klook re-prioritised its core strategic strengths to tackle the impact of the pandemic on the business. The company focused on two main areas – digitising the experiences booking sector, and launching new verticals such as staycations and car rental.

Some of the new tools piloted in 2020 included a free-to-use Contact Tracing System for Philippine partners, Attractions Plus module to support attractions and major establishments, and Klook Live!: ​Interactive livestream mobile feature, which allows users to experience merchants’ offerings up-close through entertaining and interactive instant video content.

At the height of the pandemic, Klook onboarded 150 per cent more activities compared to the same period in 2019.

Key markets where Covid-19 restrictions have eased, such as Singapore, Hong Kong, and Taiwan, have witnessed increased spending on local experiences, with bookings reaching near pre-pandemic levels as locals start exploring domestically.

“Despite a challenging 2020, we have shown our mettle, turning challenges into growth opportunities with agility and constant innovation. We’ve observed over the past year that consumers have a pent-up desire to explore and enjoy themselves, despite international travel being paused. Instead, they are turning inwards – exploring new and unique experiences right in their backyard,” said Ethan Lin, CEO and co-Founder at Klook.

“This new capital further strengthens our leading position to take us from defense to offense, as domestic tourism becomes ubiquitous and international travel gradually returns.”

With this new capital, the company will accelerate the development and roll-out of its merchant SaaS solutions, which will empower any merchant to build, manage, and scale their business with Klook.

“We are setting out to reimagine the next digital leap for the experiences sector which has traditionally been fragmented with offline practices or legacy systems that do not truly address the realities of a post-Covid world. Since day one, Klook has been working closely with our merchants, both big and small, to identify common pain points that we can solve together. With this new funding, we have additional ammunition to accelerate our technology innovation, and truly transform and empower this space for future growth,” added Eric Gnock Fah, COO and co-founder at Klook.

Thailand targets US$100m from foreign film productions in 2021 to lift travel recovery

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Maldives revives calendar of fam trips

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Journalists representing leading publications in the Middle East arrived in the Maldives on Tuesday, the first of many fam trips to be hosted by Visit Maldives this year as the destination ramps up tourism recovery efforts.

Visit Maldives will host a series of fam trips this year, starting with a media team from the Middle East

The six-day study trip is focused on family, safety and affordability, and demonstrates stringent Covid-19 safety measures that are in place.

Visit Maldives said the resulting editorial coverage would be circulated physically more than 95,000 times, with an online reach of more than 3.7 million.

Other marketing activities aimed at the Middle East will include joint promotions with notable tour operators and prominent airlines, participation in key travel trade fairs in the Middle East and roadshows covering the GCC&KSA region. Additionally, Arabic-language focused digital, social media and virtual activities are in the pipeline, aiming to maintain the destination presence and promote the Maldives as the most preferred destination within the market.

In 2020, 26,288 tourists visited the Maldives from the Middle East, which was a considerable drop from 2019’s 60,003 footfalls.

However, with core markets from the region leading post-lockdown tourism growth in the Maldives, and with arrivals growing day by day, Visit Maldives is confident of achieving pre-pandemic arrival numbers this year.

Thailand to warmly welcome inoculated travellers

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