Travelport has launched a new visual identity as part of its first end-to-end rebrand.
The company’s familiar blue logo has made way for a sharp black version, which is also available in a pastel shade known as Travelport Sand. A secondary palette of Travelport Olive and Travelport White, and an accent color of Travelport Coral is established too.

CEO Greg Webb, who oversees the rebranding efforts with CMO, Jen Catto, said: “We are now fully focused on what we do best – connecting buyers and sellers that share our passion for delivering exceptional travel experiences. We are also embracing our strengths – our agility, our independence and our ability to make the bold long-term decisions needed to simplify travel’s complex ecosystem.
“Our new brand reflects all this – who we’ve become, through our investments in the right people, products and technology and our vision for the future, as we get ready for a year of significant advances for Travelport. We’re proud to show it to the world today and are looking forward to following it up very soon with the launch our next-generation platform, which will change the game in travel retailing.”
Catto, who joined the company in September 2020, said: “While we’ve kept the essence of what makes Travelport great, we’ve refined our vision, what we stand for, how we act, how we look and how we market our business. Most importantly, this is a new promise we’re making to our customers; we’ll work harder for you than anyone else to build a better, simpler and smarter future for travel retailing.”
Travelport’s new visual identity can now be seen on its website and social media channels, which now include Instagram. The full rebrand of all assets, including products and office spaces, will be completed in the coming months.

























Singapore’s Ministry of Transport will drop a S$870 million (US$659 million) lifeline to support the country’s aviation sector, as part of its 2021 Budget. This scheme, coined the OneAviation Support Package, comes on top of the existing Job Support Scheme paid out by the Singapore government.
The OneAviation Support Package comprises two key components. The first will provide manpower support totalling S$330 million, comprising 30 per cent in support for wages paid from April to June 2021, and 10 per cent in support for wages paid from Jul-Sep 2021. Furthermore, an Aviation Workforce Retention Grant will dole out 50 per cent in support for wages paid to local employees from Apr-Sep 2021, capped at S$4,600 of gross monthly wages.
This is in addition to the existing Job Support Scheme, which took effect last year. Qualifying companies in the aviation sector can also receive 50 per cent in support for Jan-Mar 2021 wages, 30 per cent for Apr-Jun 2021 wages and 10 per cent for Jul-Sep 2021 wages.
Manpower support also comes in the form of the Enhanced Training Support Package, which funds and subsidises employee downtime training by up to 90 per cent and has been extended to December 2021. Singapore-based airlines will also receive support to train some existing pilots to operate multiple aircraft types in anticipation of eventual recovery.
The second component of the OneAviation Support Package comprises cost relief amounting to S$540 million. Existing rebates on fees and charges at Changi and Seletar Airport – such as landing and parking fees, rental for lounges and offices, as well as licence fees for ground handling and catering services – will be extended for another year. The rebate on fees payable by pilots, air traffic controllers and aircraft maintenance engineers will also be extended for another year.
Singapore’s minister for transport, Ong Ye Kung, said: “Aviation is one of the hardest hit sectors during this pandemic, if not the hardest hit, as Changi and its stakeholders have lost 97.5 per cent of its customers. Yet, for a city-state like Singapore, the air hub is essential to connect us with the rest of the world and continues to be our lifeblood. This support will help Changi tide through the crisis, while we explore ways to reopen borders safely.”
Deputy prime minister and finance minister Heng Swee Keat had said during his budget speech on February 16 that he expected the aviation sector to use this lull period to improve its capabilities and prepare for the recovery, particularly by investing in travel safety, reported CNA.