TTG Asia
Asia/Singapore Monday, 22nd December 2025
Page 774

Gold Coast tourism lures locals with digital campaign

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Destination Gold Coast has rolled out a new digital campaign to showcase the Gold Coast attractions, tours and experiences to Brisbanites, targeting commuters in the CBD and surrounding suburbs.

The geo-targeted adverts feature social media placements and 42 digital billboards across high-traffic areas and roads throughout Brisbane.

Campaign to boost Gold Coast tourism feature digital billboards showcasing 110 key experiences

Destination Gold Coast CEO Patricia O’Callaghan said the marketing activity is aimed at enticing Queenslanders back to the Gold Coast as restrictions in Queensland continue to ease.

“Gold Coast’s status as a safe and spacious family destination is a priceless attribute that continues to attract Queenslanders and is instrumental for our recovery in both the short and long-term,” she said.

“We’ve seen Gold Coast operators and businesses giving it their all during what has been an exceptionally challenging 18 months for tourism, and we can’t wait to welcome visitors back once again after an estimated A$550 million (US$398 million) was wiped from our economy in the last two months.

The billboards feature 110 key experiences which have been specially designed to include the driving time from the site location to the Gold Coast, O’Callaghan added.

The four-week billboard campaign will be visible to an estimated one million people each week until September 12.

To support businesses struggling due to interstate Covid lockdowns, Destination Gold Coast has also launched the A$3 million Play Money Rewards programme, funded by the City of Gold Coast. The programme provides Gold Coast residents with 60,000 vouchers worth A$50 each to spend at eligible Gold Coast businesses from September 16.

Gold Coast businesses can now apply to be part of the programme here. Eligibility criteria includes operating tours and attractions (including arts and culture experiences), accommodation, restaurants, and local retail businesses. Applications close 17.00 AEST, August 27.

Hotel Okura adds third property to Shanghai portfolio

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Government’s quarantine U-turn leaves Hong Kong hotels reeling

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Abrupt changes in quarantine rules for entry into Hong Kong has thwarted travel plans and created chaos for designated quarantine hotels (DQHs).

Citing concerns about the more transmissible Delta variant, the Hong Kong government announced on August 17 that it would be imposing a 14-day quarantine minimum for all arrivals from medium-risk countries from August 20, scrapping a plan to shorten the period for those who test positive for Covid-19 antibodies.’

Hong Kong has tightened its quarantine rules due to growing concerns over the Delta variant

Additionally, it abruptly moved 15 additional countries to its high-risk category, including the US, France and the UAE. The quarantine period for vaccinated travellers arriving from those countries were extended from 14 to 21 days, while unvaccinated travellers who had been in any of those countries in the previous 21 days were barred from entering Hong Kong.

That policy U-turn has left DQHs like Ovolo Southside fielding hundreds of calls and emails from customers requesting for either an extension of their stay or a cancellation of their entire booking, said Sonesh Mooi, Ovolo Hotels’ operations manager.

Up until last week, the majority of the hotel’s guests were requesting to change their booking to before August 20.

The Federation of Hong Kong Hotel Owners executive director Michael Li said that the authorities’ decision to move 15 countries to its high-risk category had left quarantine hotels inundated with requests from passengers to change their arrival dates to before August 20.

The sudden change had resulted in a temporary shortage of hotel room supply and upended the travel plans of hundreds, said Li. “Travellers’ desire to visit Hong Kong would be dampened if the government keeps changing the policy,” he added.

The government announced on July 30 the list of DQHs for the fifth cycle of the Designated Quarantine Hotel (DQH) Scheme. While the fourth cycle had 35 DQHs (10,800 rooms), there will be a total of 36 hotels (about 10,000 rooms) – with Ovolo Central added to the list – under the fifth cycle running from September 1 to November 30.

The extension of quarantine requirement means higher occupancy rates at DQHs like Nina Hotel Island South.

“Although the September-November period isn’t a peak season compared to summer, we are experiencing very high demand (during that period) due to the announcement,” said a spokesman from Nina Hotel Island South. The hotel is expecting full occupancy through October.

When asked if the list of DHQs will be further expanded to cope with rising demand, a government spokesman told TTG Asia: “The impact of the tightening arrangement on overall room demand of the 36 DQHs under the fifth cycle remains to be seen.

“The government will continue to closely monitor the demand for hotel rooms and consider the need for releasing some 1,500 reserve rooms in individual DQHs if and where necessary.”

BeMyGuest integrates with Google for tours and activities booking links

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Lotte Hotel World invests in contactless technology

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AirAsia enters Malaysia’s ride-hailing scene

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IHG brings Holiday Inn Resort to Halong Bay

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IHG Hotels & Resorts has partnered with Ha Long Bay Hotel Joint Stock Company to develop its flagship Holiday Inn Resort in Vietnam, set to open in Halong Bay come 2023.

Holiday Inn Resort Halong Bay will be the second Holiday Inn Resort to open in Vietnam, after Holiday Inn Resort Ho Tram Beach.

Holiday Inn Resort Halong Bay will be part of a mixed-use development when it opens in 2023

The 208-key property will be situated at the heart of a mixed-use development project also featuring resort apartments and a retail podium.

Facilities at Holiday Inn Resort Halong Bay will include three restaurants and bars, over 1,300m² of meeting space including a banquet hall, an adult-only infinity pool, an indoor kids’ adventure pool, a fitness centre and spa.

A 50-minute drive from Haiphong Cat Bi International Airport, Holiday Inn Resort Halong Bay will be located along Bai Chay Road and within walking distance of Sun World theme park and a public beach.

Tourism job losses in North Queensland expected to escalate

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PATA unveils 8-point tourism recovery plan

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