TTG Asia
Asia/Singapore Saturday, 24th January 2026
Page 756

Langkawi travel bubble SOP raises concerns among Malaysian industry players

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As Malaysia readies to reopen Langkawi to international travellers, the government’s recent announcement that arriving tourists will be required to enlist the services of tour agents registered with the ministry to arrange their entire trip has stirred up criticism among the trade.

Under the international tourism bubble for the Langkawi pilot project which will commence on November 15, tourists from all countries will be allowed into the archipelago, the minister of tourism, arts and culture, Nancy Shukri, said during an event at the Malaysia Tourism Centre on Monday (October 25).

Langkawi will reopen to tourists from all countries on November 15

“The agent will be the one who will arrange their entire journey and they will not come directly to Langkawi on their own. This is the mechanism we use, so if anything happens, like infection cases, the agent will be held responsible,” she said.

Adam Kamal, head of contracting & domestic market at Ice Holidays, expressed skepticism about how the rule will be enforced, and suggested making it a requirement that tourists must produce a booking confirmation from a travel agent before their visa can be processed.

“But what about South-east Asian and European tourists who apply for visa-on-arrival? Do you send them back to their country of origin if they do not show proof of a travel agent booking upon their arrival?” he asked.

A grey area he pointed out is whether bookings by foreign OTAs will be acceptable as some of these OTAs have licenses to operate in Malaysia.

Malaysian Association of Hotel Owners secretary, Anthony Wong, opined that it is “unfair” to hold tour operators responsible in the event that something happens, for example, if a client flouts Covid SOPs, as it can be difficult for agents to ensure full compliance among their clients.

He also pointed out that the FIT market is bound to grow worldwide in the new normal, with more and more foreign travellers making their own bookings and travelling independently. “Forcing such travellers to use the services of a travel agent will only prompt them to choose another destination where such rules don’t exist,” he said.

Wong added that it is sufficient that travellers are screened for Covid-19 twice – once before their departure, and another upon arrival in Langkawi.

TTG Conversations: Five Questions with Brendan Sobie, Sobie Aviation

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Airlines have responded to border reopening decisions across Asia-Pacific with ramped up operations, although pace of reinstating capacity and routes has differed based on their extent of hibernation during the pandemic, financial strength and ability to stimulate demand, observed Brendan Sobie, analyst and consultant with Singapore-based Sobie Aviation.

In this episode of TTG Conversations: Five Questions, Sobie also speaks to TTG Asia Media’s group editor Karen Yue about the likely slow and gradual return to travel; change in traveller mix; and the limitations of Singapore’s Vaccinated Travel Lanes.

Past and present episodes of TTG Conversations: Five Questions can be found on TTG Asia Media’s YouTube channel.

 

Indulge in child’s play with Singapore’s first Squid Game-themed staycation

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RWS taps Trip.com’s travel marketing hub to extend reach in China

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Indonesia forms tourism holding company to boost sector revival

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The Ministry of State-Owned Enterprises (BUMN) in Indonesia has officially formed a state-owned holding company for aviation and tourism-related enterprises, in a bid to revive those pandemic-ravaged sectors.

Aviasi Wisata Indonesia (Aviata), the holding company, in this initial stage, consists of Angkasa Pura I and II airport authorities, Hotel Indonesia Natour, department store Sarinah, tourist attraction Taman Wisata Candi Borobudur, as well as Prambanan and Ratu Boko temple parks.

Indonesia’s government merges Garuda along with several other tourism businesses to form a holding company

According to BUMN secretary Susyanto, the Indonesia Tourism Development Corporation is set to become a holding member by the end of this year, while national airline Garuda Indonesia is expected to become a member in 2023, pending its restructuring process. “As such, the whole process (is expected) to be finalised in 2023,” he said.

Triawan Munaf and Dony Oskaria, two former Garuda Indonesia top brass, will serve as Aviata’s president commissioner and president director, respectively.

With the formation of Aviata, Endra Gunawan, acting assistant deputy for tourism and supporting services at the BUMN, expressed hope that the holding company could benefit tourism-related businesses.

“(Aviata) is an ecosystem to integrate various functions (to become) a driving force that will (create a) positive impact on the tourism industry,” he said in a written statement.

Aviata is mandated to carry out investment and management consulting activities in the transportation, tourism, retail and other sectors related to business activities. In the long-term, the holding company is expected to develop an integrated tourism strategy to boost international arrivals and make Indonesia a world-class tourism destination.

Endra explained that the mechanism for establishing a holding company was carried out through the transfer of state-owned Series B shares in five state-owned companies as an additional state equity participation to the share capital of Aviata.

Commenting on the formation of Aviata, Budijanto Ardiansjah, director of My Duta Tour, believed that the holding company will encourage tourism development and benefit the community, consumers, and other businesses.

“This establishment can make the development of tourism destinations and marketing more focused and integrated,” he said. “However, the government, through the state-owned holding company, needs to continue to collaborate with associations and other industry players, especially in terms of marketing, (to foster growth).”

Singapore adds Australia and Switzerland to vaccinated travel lane scheme

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Domestic tourism restart brings cheer to Philippine agents

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Domestic tourism in the Philippines has reopened – and looks like it can be sustained to meet the pent-up demand after a long pandemic hiatus.

At least 16 local destinations including Boracay, Baguio, Bohol, Cebu City, Mandaue City and Roxas are foregoing PCR swab tests and quarantine for fully vaccinated tourists, as the number of infections decrease drastically and more residents and tourism frontliners are vaccinated.

Filipinos hit the road again as the Philippines restarts domestic tourism engine; domestic tourists throng a beach in Calayo, Batangas, Philippines during the pandemic pictured

“More local government units (LGUs) are simplifying their travel requirements as we see more of the country open up… and we look forward to more destinations applying a risk-based approach to travel, as we work together to instil safe and convenient travel within the Philippines,” said Candice Iyog, Cebu Pacific vice president for marketing and customer experience.

Residents are starting to travel again in time for the long All Saints’ Day holiday weekend and in the run up to the Christmas holidays. “I have movements already to the beach destinations of Siargao and Boracay and to the cooler clime of Baguio,” said Kasel Travel Solutions president, Eric George Papa.

“There has definitely been an uptick in domestic travel, but still a long way to go from where we were pre-pandemic. As more destinations ease access and continue to offer affordable rates, we might be able to sustain it,” said Tourism Congress of the Philippines president, Jojo Clemente.

“The only issue we anticipate is whether the VaxVertPh website is up to date as this will be the Covid-19 vaccination certification that will be accepted by LGUs,” Clemente shared.

The 40 staycation hotels in metro Manila are fully opened, tourism secretary Bernadette Romulo-Puyat said at the launch last Sunday of It’s More Fun With You video, part of the domestic tourism campaign Have A Safe Trip, Philippines.

Under the alert level system of the granular lockdown which places the metro on Alert Level 3, staycation hotels can only open if all of their staff are fully vaccinated, said Romulo-Puyat.

Ritchie Tuano, immediate past president of the Philippine Travel Agencies Association, said: “Some of the agents are really happy with these developments and are keeping fingers crossed that this really is the start of the reopening. Safety is still of paramount consideration.”

Tourist attractions including museums and amusement parks have reopened with due consideration for carrying capacity and other safety guidelines while interzonal travel is now also allowed for kids and fully vaccinated seniors, allowing families to travel together safely and encouraging more Filipinos to secure their vaccination jabs, said Romulo-Puyat.

She expects more destinations to open in the run up to the holidays, and said that “as restrictions are lifted, more tourism workers and stakeholders will get back the jobs and livelihoods they lost due to the pandemic”.

Digitalisation, agility key for building resilience, say travel experts

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The ability to be agile and adapt to evolving travel demands is crucial for the thrivability of tourism businesses in a post-vaccine era, as countries reopen to international tourists and domestic travel picks up steam.

That was the common refrain from the speakers at this morning’s ITB Asia’s C-Suite talks.

Agoda has seen a growing trend of more people using mobile devices for travel bookings during the pandemic

John Brown, Agoda CEO, shared that the pandemic has led to many travel companies having to become more agile and be swift to adapt to new market demands and trends in order to survive.

He opined that the requirement for quarantine while travelling in Asia is going to stay “for quite some time” and OTAs and hotels that are quick to respond to government requirements will stay ahead of the curve.

He believed that eventually, it will come to a point where quarantine requirements will only be overnight, and tourism players that have lined up innovative tour packages that meet new consumer demands will be well poised to tap that pent-up thirst for travel.

The digitisation of booking processes will also help accelerate the sector’s recovery. Brown shared that Agoda has seen an increase in the use of mobile devices to book travel accommodation in Asia amid the pandemic, contributing to more than half the number of bookings on the platform. He expects that figure to rise further, especially among Gen Y and Gen X who are eager to travel again as border restrictions ease across Asia.

He advised tourism players to invest in good mobile apps that can give customers a great experience, as that would help with brand loyalty.

While the pandemic has accelerated digital transformation, DMCs have been slow to adopt and have remained largely offline, with interactions with travel agents and tour operators largely executed over email and bookings managed in separate unconnected systems, shared Hamish Keith, CEO of Exo Travel Group, in a separate presentation.

He said: “This is not surprising as the DMC business is all about people and human interaction, and each programme contains multiple moving parts that are very difficult to automate.”

Customisation of the travel programme to suit the varying needs of clients makes it difficult to digitalise the booking process, he added.

However, Keith stressed on the importance for DMCs to have a digital interface that will enable agents to select and book specific customised products online in real-time. He also shared that Exo Travel Group is currently working on creating a system that can cater to fully digitised dynamic pricing for complex tailor-made tour itineraries.

Based on the company’s digitalisation experience, Keith shared that DMCs embarking on their digitalisation journey should only automate what makes sense to them, and their IT system should incorporate an option for taking a booking offline.

Carlos Muñoz, Hotelbeds CCO, shared that with the foreseeable expansion of international travel as destinations reopen and allow their citizens to travel abroad, the company is in a good position to provide value to hoteliers who want access to difficult-to-reach customer segments such as travel agencies and airline loyalty schemes.

He added: “We have invested a lot in terms of technology and processes as well as partnerships. We also provide access to non-competing distribution channels, so we do not compete with hoteliers for the end consumer.”

Quest puts localisation at the centre of new multi-million dollar campaign

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Quest Apartment Hotels’ local business owners will take centre stage in its new brand platform being brought to market with a multi-million dollar omni-channel campaign.

Named As Local As You Like It and responding to consumer appetite for authentic local experiences, Quest will invite guests to check in and check out the heart of the local scene, with local insider tips from the company’s network of owners who live and work in the communities they operate.

Quest unveils As Local As You Like It brand platform in response to growing appetite for authentic local experiences

CMO Jeff Baars said the new brand platform is the outcome of over 12 months of work involving extensive brand health and market research, which revealed white space within the sector in line with shifting consumer desires.

“What we know from our research is that guests value the effortless guest experience and consistency that big box hotel brands typically provide but relish the charisma and charm of boutique and independent operations where they feel like they’re able to authentically connect with the local soul. With that insight, we could see the opportunity within reach, and direction we ought to take to cultivate stronger brand preference,” he said.

“Under the new campaign, we will connect our guests with the ‘never-would-have-knowns’; the esoteric gems that every destination has, if you just know where to look.”

“Our local business owners with skin in the game are our greatest asset. The new platform is about highlighting and building upon the personable, customer-centric approach we have always had, and making it the brand’s focal point.”

While the Quest logo will remain, the new platform developed by The Core Agency will see Quest refresh its brand identity and make several enhancements to the guest experience.

The brand platform will be launched to market with a campaign developed by The Core Agency, which includes a television commercial shot on the Gold Coast by production house The Producers.

Full service global media agency, Initiative, which was awarded the Quest retainer in July 2021, devised the campaign’s media launch strategy in market from October 24.

The campaign will run across metropolitan and regional free to air, subscription and catch-up television, outdoor ads, catch-up TV, TrueView, paid social media, press, digital display and via content partnerships.

Accor adds two more hotels to Japan portfolio

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