TTG Asia
Asia/Singapore Tuesday, 10th March 2026
Page 750

PATA partners launch net zero methodology for hotels

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Qantas, Jetstar slash Q3 capacity amid Omicron surge

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Genting Hong Kong to file for liquidation

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UN report underscores tourism’s key role in global economic recovery

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Profiling the traveller of 2022

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As the old year draws to an end, travel and tourism organisations have pulled up booking data and scrutinised consumer intentions to make out how the world might return to travel and tourism in the new year.

It is no surprise that two years of travel limitations, social isolation and blurred work/leisure boundaries have left many people restless and eager to take a proper break.

Latest studies conducted by World Travel & Tourism Council (WTTC), Trip.com Group and Booking.com are able to break down travel intentions further.

Raring to go
As more international border restrictions ease, people are happy to take on any opportunity to travel. According to Booking.com’s Travel Predictions 2022 report, 61 per cent of travellers are now more open to different types of vacations.

The number of people who feel that they need to make up for lost vacation time has ballooned from 42 per cent to 63 per cent.

With any and all travel plans being put on hold due to the pandemic, 2022 will be the year of simply saying yes, projected Booking.com, with 72 per cent agreeing they will say “yes” to any vacation, as long as their budget allowed.

Underscoring how much travel has been missed, respondents regard anticipation for the journey to be as exciting as the destination itself. Seventy-five per cent of respondents find that the journey to a destination is more enjoyable when it feels like part of the trip. They say navigating new and unfamiliar transportation systems (58 per cent) and feeling the sun on their skin (77 per cent) are some simple travel pleasures they cannot wait to savour.

Home base comes first
However, continued travel limitations are forcing travellers to turn to experiences at home, found a joint study by WTTC and Trip.com Group.

The Trending in Travel: Emerging Consumer Trends in Travel & Tourism in 2021 and Beyond report identified that domestic travel will continue to lead travel and tourism recovery, especially in the short to medium-term. More than half of global travellers plan to travel for a domestic holiday in the next 12 months.

In particular, the concept of staycations may continue to be in demand and more so for countries with prolonged restrictions on outbound travel. The report observed a sustained increase in demand for local staycations across Asia-Pacific, especially in Singapore where the government has been encouraging domestic tourism through the issuance of vouchers for hotel stays, tours and attractions.

While domestic travel may slow proportionally as global travel returns, the report stated that the trend in rediscovering domestic destinations is likely to linger in the long-term.

Social remedies
Not only are people eager to make up for lost vacation time in 2022, they are also keen to reconnect with friends and family, and expand their social network.

Booking.com found that 40 per cent of respondents hope to spend time with friends and family on their next trip, while 60 per cent are determined to meet new people while on vacation. Fifty per cent of single respondents are hopeful of finding love on their next trip.

Out of office for real… or not
Working from home – and anywhere, really – has become normalised in the past two years, expediting burnout rates everywhere. Come 2022, more people want to firmly re-establish a healthy work-life balance, with 73 per cent telling Booking.com that vacation time will be strictly work-free.

Fifty-two per cent want their next trip to help them break out of the monotony of routines at work and at home.

In fact, a majority – 79 per cent – regard travel as an essential form of self-care that is especially critical for mental and emotional well-being.

Sixty per cent plan to use their next trip to explore new cultures and enjoy new places and experiences.

Once out on a trip, people want to make the most out of their time, found the WTTC and Trip.com Group study, with one in four global travellers desiring longer stays of over 10 nights.

Contrasting Booking.com’s findings, respondents in the WTTC and Trip.com Group study are happy to let work and play go hand in hand. For them, remote work during quarantine and travel will encourage them to stay longer during their trips. This sentiment is the strongest among respondents in Thailand (69 per cent), Vietnam (57 per cent) and China (54 per cent).

Meaningful community connection
Opportunities to be more engaged with their communities at home by supporting local businesses throughout the pandemic have translated to a burning desire to do the same when they are on vacation.

Fifty-eight per cent of respondents told Booking.com that it is important that their trip is beneficial to the local community, while 29 per cent will do more research into how their tourism expenditure will impact or improve local communities.

Sixty-six per cent of respondents will factor over-tourism into their travel decision-making, and 68 per cent will choose an alternative destination just to avoid peak season crowds.

According to Ctrip data for Asia-Pacific, there has been a rise in nature-related attraction bookings – a 264.5 per cent spike in 1H2021 compared to 1H2020. Respondents have also expressed a preference for less crowded and even unfamiliar destinations, with an increased interest in exploring secondary destinations and nature.

Sustainable and wellness-driven options are gaining preference among travellers, noted the same study. There is an increase in travellers, notably 94 per cent of travellers in Thailand, who plan to reduce and recycle waste when visiting a destination.

Technology, flexible policies 
to ease worries
The pandemic has added layers of unpredictability to travel, but post-pandemic travellers believe that technology can help them navigate the unknown.

According to Booking.com, 63 per cent of respondents believe technology is important for controlling health risks when travelling, with 62 per cent agreeing that technology helps to alleviate travel anxiety.

Most (69 per cent) are interested in an innovative service that can predict which countries will be safe to visit even months in advance, or can automatically suggest destinations that are easy to travel to now based on their country’s and the destination’s current Covid-19 requirements (67 per cent).

The Trending in Travel: Emerging Consumer Trends in Travel & Tourism in 2021 and Beyond study also highlighted travellers’ emphasis on flexible booking policies in a post-pandemic landscape. This has led to the need for the industry, including airlines, hotels and travel providers, to adapt and review cancellation policies to accommodate changes that may affect traveller itineraries.

Editor’s note: The headline has been amended from its original, Profiling the travellers of the post-pandemic future, to more accurately reflect current circumstances, where the pandemic is still present and tourism resumption does not equate the end of the pandemic.

Oakwood woos Singapore couples for romantic getaway

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Thailand to slap fee on foreign tourists

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Vietjet to restart flights between Vietnam and Thailand

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ASEAN tourism community meets in “a small country with a big heart”

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The 40th ASEAN Tourism Forum (ATF) convenes this week at Sokha Beach Resort in Sihanoukville, where the city’s largest meeting venue is.

This year’s meeting, which bears the theme, ASEAN – A Community of Peace and Shared Future, welcomes 350 delegates from across 27 countries and regions. These include tourism leaders and officials, international trade buyers, exhibitors, media as well as trade visitors and passionate travellers.

ASEAN Tourism Forum 2022 is taking place from January 16-22 in Sihanoukville

The hosting of ATF 2022 coincides with Cambodia’s 2020-2025 national tourism roadmap, which was announced on April 1, 2020 by prime minister Samdech Akka Moha Sena Padei Techo Hun Sen to rebuild the industry post-pandemic.

In line with the country’s tourism restart, Cambodia reopened her borders to fully vaccinated international tourists on November 15 last year, under a Safe and Clean tourism campaign.

ATF 2022 will not only promote international and regional travel across South-east Asia, it will also showcase Cambodia’s unique tourism products and latest developments in Sihanoukville.

In a welcome statement to ATF 2022 delegates, Cambodia’s minister of tourism, Thong Khon, emphasised the country’s commitment to delivering a safe ATF 2022. Stringent hygiene standards are in abidance, including regular sanitisation and disinfection of the venue.

The art of reimagination and reinvention

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The Covid-19 pandemic may have dealt Singapore’s tourism industry a tough hand, with tight travel curbs over the past two years, but one silver lining has emerged from the crisis that may yield long-lasting benefits.

In a bid to increase local patronage to tide through the travel slump, great strides have been made by travel and hospitality players towards innovation of their tourism products.

The Curious Case of the Missing Peranakan Treasure, an immersive virtual experience directed by Singapore actor Hossan Leong and set in the Raffles Hotel Singapore, invites guests to explore the hotel’s grounds for clues to unravel the mystery

Tour operators have churned out creative offerings that provide unique, immersive and culturally-rich experiences. Think zipping around the city in a vintage Vespa sidecar to explore filming locations of the Crazy Rich Asians movie or visiting a traditional coffee roasting factory and watching craft masters work on paper making.

Local agency Tribe Tours gamified the tour experience in what it touts is the first-of-its-kind product in the local market with Chinatown Murders. The outdoor escape room game tour requires players to solve puzzles around the heritage district – an innovative tour format that has since been imitated by other operators.

Domestic response to the game tour has been “unexpectedly good”, according to founder Jason Loe, who attributed the warm reception likely to the SingapoRediscovers Vouchers scheme launched by the Singapore Tourism Board in December 2020 to stimulate domestic tourism in the absence of international travel.

The agency also hosts livestream tours, which pulls back the curtain on everything from food factories to disappearing trades in Singapore.

Loe told TTG Asia that they have been mulling over hybrid concepts and livestreaming tours even before the pandemic struck, but Covid-19 accelerated that pivot as “there was time to properly curate meaningful experiences and tap into new fields”.

Paranormal tours offered by Oriental Travel and Tours have also proved to be a hit among locals, which has led the operator to come up with more of such after-dark offerings, shared founder Stanley Foo.

The agency’s guided Creepy Tales of Singapore outing takes participants to spine-chilling locations such as the Bukit Brown Cemetery with over 100,000 tombs and a World War 2 battlefield to educate them on Singapore’s urban legends and history.

Meanwhile, hotels are also dialling up the novelty factor by offering experiential stay packages that allow guests to experience Singapore in unusual ways.

Raffles Hotel Singapore debuted its first-of-its-kind virtual interactive play, The Curious Case of the Missing Peranakan Treasure, set against the backdrop of the iconic grand dame. According to managing director, Christian Westbeld, the detective whodunit tale “exceeded expectations” and was “very well-received”, with guests “pleasantly surprised by this unexpected experience from a hotel”.

“We wanted to give guests the flexibility to enjoy this from the comfort of their homes wherever they are in the world or for local guests to experience the play in real life at the property itself – where the theatrical experience transcended the virtual realm in the form of a treasure hunt through exclusive daycation and staycation packages,” Westbeld explained.

Elsewhere, The Fullerton Hotel Singapore and The Fullerton Bay Hotel Singapore are luring guests with an array of unique experiences, including guided cultural tours around The Fullerton Heritage precinct, sustainability-themed tours at the Fullerton Farm where an array of fresh ingredients are grown, as well as culinary and cocktail-making workshops.

Singapore’s recent move to ease border controls with Vaccinated Travel Lanes (VTLs) forged with several countries signal a positive sign towards tourism recovery. As of end-December, the VTL scheme, which kicked off in September, allows quarantine-free travel for vaccinated travellers from 24 countries including the UK and the US.

Since news of the VTLs broke, The Fullerton Hotel Singapore and The Fullerton Bay Hotel Singapore have received enquiries and bookings from a mix of international travellers and Singaporeans who are returning primarily from the UK, the US and Australia, according to a spokesperson.

To cater to VTL travellers, both properties have rolled out the Experience Fullerton Hospitality package which includes daily breakfast for two, S$50 (US$37) dining credit and one-way limousine transfer for a minimum stay of three nights.

The package has seen “strong demand”, said the spokesperson, adding: “We expect many of these bookings to materialise in the first quarter of 2022, and we anticipate an uptick in bookings from VTL travellers as more VTLs are opened over the coming months.”

While the current spread of the new Omicron variant threatens to derail the muted inbound improvements, industry stakeholders remain cautiously optimistic on the country’s tourism outlook.

Loe reckoned: “We have built and cultivated a strong relationship with our local fans, so much so that they now look forward to our new tour launches. They have also become the ‘evangelists’ and word-of-mouth for Tribe’s experiences when their friends come back to Singapore.”

Association of Singapore Attractions’ chairman, Kevin Cheong, expressed hope that the creative, innovative and entrepreneurial spirit displayed by tourism businesses will prevail beyond this current period. “We must keep this spirit alive to continually reinvent ourselves, refresh our experiential offerings and most of all, rejuvenate our products,” he said.

Sarah Wan, general manager, Singapore, Klook observed that travellers worldwide are increasingly seeking more hyper-local and authentic experiences.

She said: “The efforts to innovate and deepen offerings will start to bear fruit once cross-border travel resumes, paving the way for a wider range of offerings for overseas travellers when they return. This is a perfect opportunity for Singapore to showcase a different side, beyond the urban environment.”