The 40th ASEAN Tourism Forum (ATF) convenes this week at Sokha Beach Resort in Sihanoukville, where the city’s largest meeting venue is.
This year’s meeting, which bears the theme, ASEAN – A Community of Peace and Shared Future, welcomes 350 delegates from across 27 countries and regions. These include tourism leaders and officials, international trade buyers, exhibitors, media as well as trade visitors and passionate travellers.
The hosting of ATF 2022 coincides with Cambodia’s 2020-2025 national tourism roadmap, which was announced on April 1, 2020 by prime minister Samdech Akka Moha Sena Padei Techo Hun Sen to rebuild the industry post-pandemic.
In line with the country’s tourism restart, Cambodia reopened her borders to fully vaccinated international tourists on November 15 last year, under a Safe and Clean tourism campaign.
ATF 2022 will not only promote international and regional travel across South-east Asia, it will also showcase Cambodia’s unique tourism products and latest developments in Sihanoukville.
In a welcome statement to ATF 2022 delegates, Cambodia’s minister of tourism, Thong Khon, emphasised the country’s commitment to delivering a safe ATF 2022. Stringent hygiene standards are in abidance, including regular sanitisation and disinfection of the venue.