TTG Asia
Asia/Singapore Sunday, 14th December 2025
Page 720

Historic hiking trail in Bhutan set to reopen after 60 years

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MITA labours to plug Perak’s tourism talent shortage

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As tourism and hospitality companies scramble to fill job openings vacated during the pandemic, the state government of Perak has collaborated with Malaysian Inbound Tourism Association (MITA) to organise a tourism and hospitality career fair in Taiping this Saturday.

Twenty two companies comprising hotels, travel agencies, event management firms and product operators are expected to participate in the fair, said Uzaidi Udanis, president of MITA.

Hotels and travel companies in Malaysia grapple with a labour shortage following the pandemic

He said that the career fair is also an opportunity for the organisers to identify the skills that potential candidates are lacking in so as to determine the type of training programmes that are needed.

“Providing the necessary entry level and supervisory training programmes will be the next step (after recruitment),” said Uzaidi.

Uzaidi hoped to be able to replicate this initiative with other state governments in future. He said the labour shortage in the tourism industry was more acute in small towns and islands.

Anthony Wong, secretary of Malaysian Association of Hotel Owners, expressed support for the joint initiative, saying that he believed it was building a foundation for the future when inbound travel restarts.

He said not all hotels in the country are operating at full capacity, partly due to lack of manpower, but also because the domestic market is seasonal.

Citing his personal experience of managing the 115-key Cottage by the Sea by Frangipani in Langkawi, he said average occupancy last month was 80 per cent due to the holidays, but it dropped to 10 per cent this month. He had only opened 80 rooms in December due to a lack of staff – a situation experienced by many hotels in Malaysia that had to lay off workers during the pandemic.

He said part of the reason it is difficult to hire staff for the hospitality industry is the current state of uncertainty as the pandemic rages on.

Sri Lanka ambitiously aims for 2.3m tourists this year

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Sri Lanka has revised its initial forecast of inbound tourist arrivals for this year, setting a new highly ambitious target of attracting 2.3 million tourists, with special focus on the Indian, Middle Eastern and Russian markets.

Tourism minister Prassana Ranatunga told reporters at a media conference in Dubai on Monday that the government is hopeful for a rebound in the traditional markets in Europe in the latter part of 2022.

Sri Lanka revises tourist arrival target from 1.2 million to 2.3 million; St Anthony’s Church in Colombo pictured

“The 2.3 million tourist arrivals is a target that we want to aspire to and to generate an income of around $4.5 billion rupees (US$22.2 million),” Ranatunga was quoted as saying in the local Daily FT newspaper.

This marks a drastic upward revision of their inbound forecast for 2022 from last month, where tourism officials stated that they were projecting 1.2 million arrivals for 2022 – approximately half of the 2.3 million arrivals recorded in 2018, a record year for the country’s tourism industry.

According to local sources, the revised figure to pre-pandemic level is based on a likelihood of increasing arrivals from India, the Middle East and former Soviet states.

The Daily FT newspaper reported that provisional data showed that Sri Lanka finished 2021 with 194,495 tourist arrivals, with December attracting 89,506 visitors, the highest for a month since the pandemic’s onset.

India was the top source country for foreign tourist arrivals with 56,268 visitors; followed by Russia (16,894), the UK (16,646), Germany (12,442), and Ukraine (7,037), according to the report.

Ranatunga described the 2021 figure of nearly 195,000 tourist arrivals as an achievement amid the pandemic. “We hope this trend will continue. Our expectations are that tourist arrivals will improve to 100,000-125,000 per month in the first quarter of 2022,” he was quoted as saying.

However, that optimistic outlook is not shared by industry officials.

Tourist Hotels Association president M. Shanthikumar said hotels were hit by a wave of cancellations during the winter season, with an estimated drop of 30 per cent in bookings, due to the Omicron variant spreading fast in Europe.

But he pointed out that if there are no travel restrictions in place across 2022, tourist arrivals are likely to grow this year.

Hope for new tourism bookings during Malaysia’s extended school holidays dashed

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Malaysian tourism players have expressed disappointment at the absence of new bookings despite the government’s announcement of a week-long extension to the year-end school holidays due to floods in many parts of the country.

The school term was initially supposed to start on January 2 for schools in Johor, Kedah, Kelantan and Terengganu; while schools in other states were supposed to start on January 3. It has since been pushed back to January 9 and 10, respectively.

Extended school holidays offer no reprieve for Malaysia tourism players; Skybridge in Langkawi pictured 

Adam Kamal, head of procurement & domestic market at Ice Holidays, said the company had anticipated that the extension would result in new tour bookings “since we were doing well from the Christmas season until the New Year”.

“Unfortunately, we have not received any new bookings but we hope bookings will start to pick up closer to the Chinese New Year break. Domestic travellers tend to make last-minute bookings, so we are hopeful,” he added.

Mega Water Sports & Holidays director of sales and marketing, Sharmini Violet, shared that despite extending promotions to entice the domestic market to holiday in Langkawi during the extended break, the company did not get any new tour or hotel bookings.

She said: “I think families are preparing for the school reopening and the recent floods and rainy weather also dissuade people from travelling.”

Traditionally, Langkawi is heavily dependent on Scandinavian travellers who make up the majority of international nights from mid-November to February. However, with the current pandemic, tourism providers on the island have had to rely on the domestic market.

Anthony Wong, who is based in Langkawi and serves as secretary of the Malaysian Association of Hotel Owners, shared that the “year-end holiday season is (considered) over, despite the extension of the school holidays”.

He said domestic tourism in Langkawi has been “doing well” since inter-state travel was allowed to recommence last September.

W headed for Nanjing

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New Hotelbeds tool helps travel agents spot market trends

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IHG to open two hotels in Hainan

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PAL implements Amadeus’ self-service tool for flight disruptions

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Philippine-Airlines

MITA works to connect Malaysian tourism players with SE Asian agents

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In anticipation of stiffer regional competition for the tourism pie following the pandemic, the Malaysian Inbound Tourism Association (MITA) is giving inbound players in the country a head start by organising virtual B2B sessions to connect local tourism players with overseas travel agencies ahead of the annual ASEAN Tourism Forum (ATF).

This year’s ATF, hosted by Cambodia, will take place from January 16 to 22 in Preah Sihanoukville.

MITA hopes to showcase new tourism products in Malaysia via B2B meetings with regional travel agents

MITA president, Uzaidi Udanis, shared that the association has planned seven B2B meetings with agents from Vietnam, Thailand, Brunei, Singapore, Indonesia and the Philippines between January 4 and 14.

Unlike the traditional format of travel trade shows where pre-appointments are made and business appointments are prescribed a time limit, Uzaidi shared that MITA has done away with these formalities.

He said that the aim of organising these B2B events is to provide regional exposure for SMEs in Malaysia’s tourism sector, while showcasing new products and services that the country has to offer.

At the same time, Uzaidi hopes that it will encourage outbound players who had to pivot to attract the domestic market during this pandemic to now expand their services into the inbound sector, in preparation for the return of leisure tourists, which is expected sometime later this year.

He explained the focus is on South-east Asia as the region represented the majority of Malaysia’s inbound tourist arrivals pre-pandemic. China, which used to be the country’s top medium-haul source market, was excluded as “our outbound counterparts from China were not confident that China would allow its citizens to travel overseas for leisure purposes before 3Q2022,” shared Uzaidi.

To encourage participation, the fee is capped at RM100 (US$24) per session for sellers. It is free for buyers to attend.

Uzaidi stressed: “At ATF, we are competing with our counterparts for regional and international travel business. It is also easy for small and niche sellers, such as adventure tourism players, to get ‘drowned’. Here, we keep the fee affordable and encourage new sellers in the market to participate, and we are not competing with other nations for business.”

South-east Asian travel agents who wish to participate as buyers can register at https://virtualaseanb2b.eventbrite.com. Registration for Malaysian sellers has closed.

New report highlights importance of big data in tourism recovery

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