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Today’s traveller is highly attuned to contextual information that is relevant to their given situation, preferences, and mindset. Every day, they interact with platforms, such as Netflix and Spotify, that tailor their offerings to individual tastes.
These travellers are also exposed to OTAs and other travel intermediaries that leverage personalisation greatly to craft a more relevant and customised experience for them.
To compete in this environment, your hotel must step up its own personalisation game.
Otherwise, your direct booking strategy will not live up to its full potential.
You will spend handsomely on brand marketing and PPC (Pay-Per-Click) campaigns to get potential customers to your website – and then promptly lose them when the experience falls short of their expectations.
To optimise your hotel’s direct bookings, focus first on your hotel’s website to convert more “lookers” into “bookers” – and capture as much of that direct demand as possible.
As the world’s leading hotel CRM (customer relationship management) technology provider, Cendyn is on a mission to make CRM technology more accessible and easier to use for hoteliers and their customers.
The Cendyn Hospitality Cloud – a vertically integrated, cloud-based platform – offers hotels the tools to take control of their direct-booking channel, enhance brand loyalty, and drive profitability.
At a time when hoteliers are being forced to do more with less, a strategic technology partner which can provide them with the scale, reach, and stability to drive efficiencies and performance can be a valuable resource.
Download Cendyn’s latest guide for website personalisation tactics to drive direct bookings.
From all of us at TTG Asia Media, Selamat Hari Raya Haji to our Muslim friends!
He then joined the Sheraton Jeddah Hotel in Saudi Arabia as director of F&B in 2012 and subsequently moved to the flagship properties at Sheraton Grand Sydney Hyde Park in Australia and W Bangkok in Thailand.
Hong Kong’s authorities will heed science and temporarily lift the city’s flight suspension mechanism from today, choosing to rely on an extra PCR test for arriving travellers to deter the import of Covid-19 infections.
According to a statement from the government, the move is supported by initial statistics and scientific analysis that showed it is more effective to deter Covid-19 transmission through more frequent nucleic acid testing on arriving passengers than flight bans.
Travellers arriving into Hong Kong from July 8 will have to undergo a PCR test on the third day of their quarantine.
The move also takes into consideration the surge in arrivals as students return home for their summer holidays.
Hong Kong’s flight suspension mechanism has been an unpopular one, as it puts both travellers and airlines in a difficult position. The mechanism punishes an airline with a five-day flight route ban when at least five passengers – or five per cent of travellers, whichever is higher – are tested positive for Covid-19 upon arrival in Hong Kong.
Miramar Travel’s general manager, Alex Lee welcomed the move. He said: “This mechanism not only affected incoming traffic but also appetite of outbound travel as clients are worried about cost and time from having to rebook tickets and secure quarantine hotels if they failed to fly back as scheduled. Therefore, scrapping this mechanism may spur the resumption of flight services and frequency. This is turn will make airfares more affordable.”
Wing Wong, managing director of W Travel, predicts a ramp up in flight capacity following the suspension of the flight ban.
“I expect the first wave of arrivals to comprise students returning from overseas and domestic helpers in next eight weeks, followed by businessmen, travellers here to visit relatives, and holidaymakers. My key concern now is for our supply of quarantine hotels to meet demand,” he added.