TTG Asia
Asia/Singapore Tuesday, 23rd December 2025
Page 514

Tourism Western Australia ignites travel dreams in Hong Kong

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Tourism Western Australia (WA) is stepping up destination marketing in Hong Kong, with the launch of Walking On A Dream brand campaign last week to bring attention to four key destinations, namely the Kimberley, the Margaret River Region, Ningaloo Reef and Perth.

The launch event brought 19 Hong Kong travel agents together for an afternoon of artistic rug tufting.

Tourism Western Australia has launched the Walking On A Dream brand campaign in Hong Kong

Tourism WA marketing representative, Vivian Chow, said Hong Kong agent partners can also look forward to a seven-day trade fam trip in mid-March 2023 to rediscover Perth, Mandurah, the Swan Valley and Australia’s Coral Coast. Supported by with Cathay Pacific, the trip will be for a select group of five to six top players.

She added that trade engagement in Hong Kong has persisted through the Aussie Specialist agent-only training programme as well as partnerships with key airline partners Cathay Pacific and Singapore Airlines, and consortium agents.

A partnership with Singapore Airlines, for instance, has birthed a collaboration with new outbound travel specialist, Ulu Travel, and Hong Kong Canto-pop musician Serrini Leung. The Serrini’s Digital Broadcast from February 27 to March 7 is used to upsell the Follow Serrini’s Footprint Western Australia package for FITs.

Chow told TTG Asia that the Hong Kong travel market has rebounded “rather quickly in the last few months since borders reopened”.

Shorthaul trips have done especially well for a start, and Chow expects Hong Kong leisure travellers – especially the DINK, family and FIT segments – will turn to longhual vacations come 2H2023, after their immediate “travel revenge” has been served.

Hong Kong remains an important market source for Tourism WA. It was WA’s seventh largest market for visitor spend in 2019, with 32,000 travellers from Hong Kong spending A$92 million (US$61.9 million) in the state pre-pandemic.

For now, success in rebuilding the Hong Kong market hinges on airlift recovery. Cathay Pacific is the only airline flying direct to Perth, with a thrice weekly service. Singapore Airlines flies to Perth via Singapore.

Chow said Tourism WA’s aviation team is working closely with both airlines to build strong access to Perth by leveraging the Aviation Recovery Fund, which provides “major incentives” to increase flight frequency and support marketing tacticals.

Sri Lanka to revamp tourism tagline

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Sri Lanka intends to abandon its tourism tagline So Sri Lanka, as it calls for fresh proposals to market the country on the global stage.

The state-owned Sri Lanka Tourism Promotion Bureau (SLTPB) has called for tenders to appoint a creative agency to develop strategies and creatives for a new global tourism promotion and marketing campaign.

Sri Lanka looks to revamp its tagline to showcase its diverse offerings such as nature, culture and adventure; Sigiriya in Sri Lanka pictured

According to the terms of the tender, the creative agency is not required to retain the current tagline in the proposed campaign.

SLTPB chairman Chalaka Gajabahu said that the effectiveness of the So Sri Lanka brand is rather unclear, as the country lacked an integrated communication campaign during the past decade to build the brand focus.

The So Sri Lanka tagline was launched in 2018 but was not backed by any proper promotion.

However, industry players said it was more important to get a global promotion campaign off the ground quickly.

“It’s not about changing or keeping the tagline. What is more important and a priority is to get the promotion campaign started quickly as this has not happened (for nearly a decade),” noted Hiran Cooray, chairman of Jetwing Symphony Hotels and past chairman of the Hotels Association of Sri Lanka.

With many hurdles to overcome, such as the negative repercussions of the 2019 Easter Sunday terrorist attack, airport closure during the pandemic, and protests in 2022 over the country’s economic crisis, the industry needs a proper campaign to raise the positive profile of the country among tourists.

Until 2000, Sri Lanka’s brand focus was on its sun, sea and sand but this has gradually extended to other offerings such as nature, culture and adventure.

The tagline has undergone a few changes: from A land like no other to Sri Lanka – Wonder of Asia in 2012. This was followed by So Sri Lanka in 2018, which focused on Sri Lanka’s diverse product range.

Under the proposed campaign, Sri Lanka would promote the destination in nine key market – the UK, Germany, France, India, China, Australia, Russia, the Middle East and Scandinavia, said Gajabahu during a media conference.

The industry is also relaunching its annual tourism trade fair, not held for a couple of years owing to the pandemic and the economic crisis. Set for May in Colombo, the event expects to see the participation of some global tour operators.

State-owned Sri Lanka Convention Bureau will also host its inaugural MICE – EXPO 2023 trade show in Colombo from March 13-15, 2023.

Impact of the Ukraine war on travel: ForwardKeys

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One year on from Russia’s invasion of Ukraine, ForwardKeys has analysed the impact of the war on travel which revealed a number of trends.

Sanctions and the ban on direct flights between Russia and most of the EU has dramatically reduced Russia’s air connectivity with the rest of the world. However, the Middle East and Turkey, which have not banned flights to and from Russia, have benefitted from a rise in air traffic to them and through them.

Thailand attracted affluent Russians most; Phang Nga Bay in Thailand pictured

In the year following the war, seat capacity between Russia and the Middle East was 27% greater than it was in the equivalent period before the pandemic and Turkey 26%. By comparison, it was 99% less to the EU and the UK, 92% less to North America, 87% less to Asia-Pacific, 76% less to Africa and the rest of the Americas, and 20% less to the rest of Europe.

During the first 10 months of the war, wealthy Russians returned to international travel while ordinary Russians stayed at home. From the start of the war on February 24, 2022 until the end of December 2022, premium class tickets for Russian outbound travel increased by 10% on pre-pandemic levels. By comparison, economy class travel was down by 70%.

However, from the start of 2023, the situation has changed, with international travel collapsing in the first quarter of the year. As of February 15, premium class flight bookings for 1Q2023 are currently 26% behind 2019 levels and economy 66% behind.

The destination attracting affluent Russians most was Thailand, to where premium class travel was up by 81% on 2019. It was followed by the UAE, up 108%, Turkey, up 41%, the Maldives, up 137% and Egypt, up 181%.

The most popular route for Russians during the past year has been to and from Antalya, the Turkish Riviera resort. Flights there from Moscow’s three major airports, Vnukovo, Domodedovo and Sheremetyevo, were up by 144%, 77% and 74% respectively, compared to pre-pandemic levels. The next busiest route was between Istanbul and Moscow Sheremetyevo, up 73%, and Vnukovo, down 14%. The sixth busiest route was between St Petersburg and Antalya, up 49%. It was followed by Yerevan-Moscow Sheremetyevo, down 47%, Dubai-Moscow Sheremetyevo, up 228%, Tashkent-Moscow Domodedovo, up 84%, and Antalya-Ekaterinburg, down 31%.

One further notable impact of the war in Ukraine, and the closure of Russian air space to many airlines, has been the increase in costs and flight times between Europe and Asia Pacific. Those costs have been passed on in the form of higher air fares, which have also been influenced by the late reopening of Asian destinations.

Premium class tickets for Russian outbound travel increased by 10% on pre-pandemic levels

In the year following the start of the war, average air fares between Europe and Asia-Pacific were 20% higher than before the pandemic in 2019 and 53% higher than last year. On flight times, 37% of air traffic between the two continents now takes more than eight hours, up from 23% before the invasion. Routes that have been worst affected include those between Japan and South Korea in Asia-Pacific and France, Germany, Scandinavia and the UK in Europe.

Olivier Ponti, vice president insights, ForwardKeys, said: “The greatest impact on air travel to and from Russia since the invasion of Ukraine last February has been war-related sanctions, which have particularly benefitted Turkey and the Middle East, as they have maintained direct flights to and from Russia.

“We expect Chinese airlines will be another winner as they are still flying through Russian air space; and that gives them a competitive advantage in flight times and fuel costs on routes between Europe and Asia-Pacific. However, the most eye-opening feature is the premium class boom, which appears to illustrate a division in Russian society between the rich, who holidayed in style, while the less affluent stayed at home.”

Nok Air commences flights to Hyderabad

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Thailand’s budget airline, Nok Air, has started operations from Bangkok to Hyderabad.

Nok Air will operate three weekly non-stop flights from its hub Don Mueang International Airport (DMK) in Bangkok to Hyderabad for the winter season, and increase frequency to four weekly non-stop flights during summer.

Nok Air has started operations from Bangkok to Hyderabad

The new route through Bangkok will provide connection to over 20 locations in Thailand, including Phuket, Chiang Mai, and Chiang Rai, as well as with international locations like Ho Chi Minh City (Vietnam) and Yangon (Myanmar).

Macau lifts outdoor mask mandate, Hong Kong to follow

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Macau has dropped its mask-wearing policy while outdoors starting today.

However, masks are still required for visitors travelling on public transport.

From February 27, people in Macau are no longer required to wear masks when outdoors

Macau’s government has advised individuals who develop flu-like symptoms to wear a mask when in public, and that members of the public should carry face masks with them when commuting around the city.

Meanwhile, the South China Morning Post reported that Hong Kong may allow residents to stop wearing masks by the end of next month, lifting a mandate that’s been in place for almost three years.

Mekong Tourism Forum 2023 to focus on re-establishing tourism

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The 2023 Mekong Tourism Forum (MTF 2023), hosted by the Ministry of Tourism of Cambodia and co-organised by the Mekong Tourism Coordinating Office, will take place from April 25 to 27 in Sihanoukville city, the capital of Preah Sihanouk province.

Based on the theme Rethinking for Resilience and Digitalisation, tourism ministers and leaders, NTOs, NGOs and private sector representatives, will discuss ways to rethink post-lockdown tourism in China, Cambodia, Laos, Myanmar, Thailand and Vietnam as a collective and dynamic sub-region.

This year’s Mekong Tourism Forum will be held in the capital of Preah Sihanouk province

The conference programme will address job creation, gender equality, food safety and hygiene, digital transformation and a geographically-dispersed tourism approach.

Five key ideas will be addressed during MTF 2023: rethinking tourism to put people and planet first; developing local food production networks with a focus on safety and hygiene, while reducing food waste; using new digital technology to boost tourism start-ups and small- and medium-sized businesses; improving training so that tourism workers have the skills to adapt; and advancing equality of opportunity and fair treatment for women in the private and public sectors of tourism.

Thong Khon, minister of tourism for Cambodia, said: “With my tourism colleagues from around the Greater Mekong Subregion, we will work hard to ensure that tourism re-establishes itself as an engine to create sustainable prosperity for our citizens. The MTF 2023 agenda has a clear focus and will address those issues.”

To showcase sustainable tourism practices in the destination, delegates will have the opportunity on the last day to join many of the local excursions and post-tours such as Sihanoukville city tour, Koh Rong Island, diving, mangrove tour, kayaking, and community-based ecotourism exploration.

The MTF 2023 will also host a Sustainable Tourism Exhibit on April 25 and 26. It will comprise over 20 exhibitors highlighting responsible and sustainable tourism, community-based tourism and local community products.

An estimated 150 international delegates are expected to attend the forum.

Franck Droin helms as GM of Mandarin Oriental, Macau

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Mandarin Oriental Hotel Group has named Franck Droin as general manager of Mandarin Oriental, Macau.

In his new position, Droin will oversee day-to-day hotel operations, leading the team in delivering operational excellence and innovative guest experiences.

Prior to joining Mandarin Oriental, Macau, the native French and German national was general manager of Mandarin Oriental in Vietnam.

PATA CEO resigns

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Sneaker Con breaks into South-east Asia with first show in Singapore

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Sneaker Con will make its foray into South-east Asia with the first regional edition to be held in Singapore this April.

Well regarded among sneakerheads as the world’s premier sneaker and street culture show, Sneaker Con is a global event that has been held in more than 40 cities since its inception in 2009.

Sneaker Con SEA is expected to boost Singapore’s position as a vibrant and attractive lifestyle destination

Sneaker Con SEA is expected to attract participants from around the region, and bridge the gap between regional and global brands and designers.

Alan Vinogradov, Sneaker Con cofounder, said in a press statement: “The first Sneaker Con SEA in Singapore is going to be the beginning of a South-east Asian journey for us and the community out there. We are going to bring influencers, creators and most importantly the sneaker community together for this special occasion, and it’s going to be wild.”

Held by Sneaker Con and O4X, the two-day event also benefits from Singapore Tourism Board’s (STB) support.

Ashlynn Loo, STB’s director for attractions, entertainment & tourism concept development, said: “Events like these add to Singapore’s tourism offerings, and boost our position as a vibrant and attractive lifestyle destination. The convention also complements our existing suite of experiences for street culture lovers, which we hope visitors will also get to explore when they come to Singapore for this event.”

Highlights of Sneaker Con SEA include trademark events such as Marketplace, where over 200 international and local renowned brands and collaborations are showcased; Trading Pit, said to be the backbone of every Sneaker Con and where event attendees will buy, sell or trade their favourite kicks and network with fellow sneakerheads; and Ballin’ and Sk8ing, where basketball, football and skateboarding activities will be conducted.

The ticketed event will be held at Singapore Expo, Hall 5 from April 1 to 2.

Cathay Pacific makes holidays to Hong Kong sweeter with free tickets

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In support of Hong Kong Tourism Board’s (HKTB) Hello Hong Kong campaign to welcome tourists back to the city, flag carrier Cathay Pacific is giving away 80,000 round-trip air tickets to Hong Kong.

This Cathay Pacific promotion is open to South-east Asian residents who are also airline members, with activities to be rolled out in phases, beginning with Thailand, Singapore and the Philippines on March 1, 2 and 3, 2023 respectively, and then Malaysia, Indonesia, Vietnam and Cambodia in stages two weeks later.

Cathay Pacific is giving away 80,000 air tickets to encourage travellers to visit Hong Kong and discover new experiences; Hong Kong Palace Museum pictured

Cathay Pacific’s ticket giveaway joins Airport Authority Hong Kong’s (AAHK) World of Winners campaign, which puts 500,000 free tickets to Hong Kong up for grabs. This is open to markets around the world.

To participate, Cathay Pacific members will need to visit the campaign website, sign in with their membership details, and answer three questions correctly.

Dominic Perret, Cathay Pacific’s regional general manager for Southeast Asia, said the campaign would boost Hong Kong’s destination promotions in the region.

Vivian Cheung, Chief Operation Officer of AAHK, said: “As part of the relief package for Hong Kong’s aviation industry during the pandemic, AAHK provided liquidity support to the home-based carriers in 2020 by sponsoring air tickets in advance. The air tickets will be used to promote traffic recovery when the pandemic subsides.

“Hong Kong has opened up and we are eager to welcome visitors from different parts of the world. Various new services and facilities are ready at HKIA (Hong Kong International Airport) and we are looking forward to providing passengers a brand new airport experience.”