Having debuted in 2023, Hong Kong-based TTT Culture Group specialises in bridging traditional artisans, cultural knowledge, and the commercial market by building a tapestry of cultural workshops.

Founder and CEO Eric Chiang believes that Hong Kong culture should not only be preserved in museums or archives, but also experienced in daily life. The company fills this gap by supporting local artisans, designing accessible cultural experiences, and helping transform intangible cultural heritage (ICH) into meaningful education, tourism, and retail products.

Currently, the brand offers over 30 categories of workshops, including sugar blowing, dragon’s beard candy making, neon light decoration, and Jiaodong woodblock print horse fabric ornament crafting. By collaborating with seven to eight ICH veteran partners, the group turns traditional skills into visitor-friendly workshops and retail products. These initiatives create new income streams for artisans while offering schools, corporates, and tourists a more engaging reason to explore the destination.

According to Chiang, the city possesses rich cultural stories that require the right format to reach modern audiences.

“At TTT Culture, we believe the future of heritage is not only preservation but participation. If people can touch it, make it, taste it, photograph it and understand it, culture becomes alive again. That’s the role we hope to play for Hong Kong,” Chiang said.

“We see ourselves as a guardian, supporter, and facilitator of local cultural experiences. We respect the original form of every craft, but at the same time, we make it easier for the next generation and international visitors to understand, participate in, and remember Hong Kong culture. For instance, we use AI technology to record an elderly craftsman’s lectures and skillsets to cater for larger classes, or for when he is unavailable.”

Chiang brings an established network from previous workshop ventures and the revitalisation project of Cheung Chau Theatre. Co-founder Martin Kwok represents the second generation of Kwok Kam Kee’s lucky buns in Cheung Chau. Their bun workshop holds the largest market share, attracting between 40,000 and 50,000 local participants, with plans now focused on expanding into international markets. Beyond crafting a bun-shaped souvenir, participants learn the history behind the ICH Cheung Chau Jiao Festival and the local community.

“Our workshops are not just DIY activities. Each programme is built around a real cultural story, a recognised craft or a local heritage partner. We put strong emphasis on authenticity, structured teaching, good materials, professional training and storytelling,” Chiang said, adding that venues in Central and Cheung Chau can accommodate groups from 20 to 1,000 people for a 60- to 90-minute experience. The group’s retail outlet at Hong Kong International Airport, which opened last year, stocks over 500 cultural items, ranging from DIY mask painting kits to limited-edition handmade crafts.

Looking ahead, the brand plans to strengthen its physical touchpoints by opening a retail store at The Peak in September 2026, offering neon light workshops alongside cheongsam rental, photography services, and cultural merchandise.

Concurrently, Chiang is exploring scalable partnership and franchise models, including overseas workshop partners, cultural retail corners, pop-up stores, and licensed experience centres. By the end of this year, the first franchise outlets are expected to launch in Malaysia and Singapore, supporting Chiang’s goal to introduce Hong Kong’s intangible cultural heritage to international markets while maintaining authentic, professionally managed content.