TTG Asia
Asia/Singapore Tuesday, 16th December 2025
Page 400

Trip.com Group anticipates soaring travel bookings for China’s golden week

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China’s eight-day Golden Week holiday, which combines the Mid-Autumn Festival and the National Day holiday, is set to drive booking consumption as Trip.com Group’s data reveals. Outbound travel orders in China increased nearly 20 times, and domestic travel increased more than four times over the Golden Week period this year, compared to the same period in 2022.

With this Golden Week being the first long holiday since the resumption of international travel, outbound travel has experienced a significant surge in growth.

China’s outbound travel has experienced a significant surge in growth with the upcoming Golden Week

During the country’s National Day holiday, overall orders have increased nearly 20 times year-on-year with popular countries for outbound travel, including Thailand, South Korea, Malaysia, Singapore, Australia, the UK, and more.

More bespoke and previously untravelled destinations are on the rise for this holiday, with Uzbekistan, Azerbaijan, Georgia, Sri Lanka, Kenya and other countries experiencing the highest increase in group tour orders compared with the same period before the pandemic.

It is worth noting that users’ outbound travel consumption has increasingly changed, with travellers more willing to pay for in-depth experiences and high-quality services.

Globally, the volume of five-star bookings for the Golden Week period have surged compared to the same period last year – by 562 per cent in South-east Asia, by 559 per cent in the Middle East, and by 379% in Europe.

Moreover, in Europe, the volume of first class and business class flight seats have increased by 300 per cent for this year’s Golden Week period compared to the same period last year.

Jane Sun, CEO, Trip.com Group, said: “This year’s holiday season reflects a strong desire among travellers for unique and immersive experiences. We’ve observed a significant shift towards high-quality services and in-depth travel encounters. Travellers are not just exploring popular destinations but also seeking authentic and off-the-beaten-path experiences.”

Private tours, with independent groups and flexible itineraries, are more popular among users during National Day. Trip.com Group’s data shows that National Day outbound private group tour orders increased significantly by more than two times compared with August this year.

In addition, with Hangzhou hosting the Asian Games later this year, it will help spur domestic travel as well.

Overall, order booking volume during the National Day holiday has increased by more than five times year-on-year. Air ticket booking volume also increased by nearly five times year-on-year, and hotel booking volume increased by more than eight times year-on-year.

Meanwhile, the proportion of inter-provincial travel orders reached 73 per cent, an increase of 10 percentage points compared with the same period in 2022, and nearly 20 per cent of users chose to stay for three or more days.

Popular destinations for long-term travel are focused around the north-west region, suitable for autumn tours, such as Burqin, Urumqi, Lanzhou, and Dunhuang, as well as Sanya, Guangzhou, Xiamen and other places in South China with pleasant climates.

TAT Star awards gild travel entrepreneurs for embracing sustainability

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The Tourism Authority of Thailand (TAT) has launched the Sustainable Tourism Acceleration Rating (STAR) project to enhance sustainable tourism and augment Thailand’s standing as a sustainable destination, aligning with the United Nations’ 17 Sustainable Development Goals (SDGs).

A collaboration with the Ministry of Tourism and Sports and the Ministry of Public Health, the STAR project is an upgrade to the Amazing Thailand Safety & Health Administration (SHA) certification scheme launched in 2020 to elevate health and safety standards during the pandemic.

The inaugural TAT Star certificate award ceremony was held on August 25

It is an integral part of Thailand’s strategic vision to cultivate a tourism sector that places a premium on both safety and sustainability, not only escalating Thailand’s global appeal in tourism as a destination for responsible travel, but also conserving its cultural heritage and natural allure for subsequent generations.

In order to enhance the sustainability framework for local travel entrepreneurs, travel entities are asked to rate themselves across four key dimensions in the tourism ecosystem, consisting of economic, social, environmental, and good governance factors.

Entrepreneurs who pass SDGs 13, 16 and 17 – Climate Action; Peace, Justice & Strong Institutions; and Partnerships for the Goals – earn three stars, while those who pass the aforementioned SDGs plus any other six SDGs are awarded four stars. To earn five stars, establishments must adhere to SDGs 13, 16 and 17 plus another nine or more goals – 12 or more total.

Enterprises adhering to the programme’s self-assessment criteria earn the Sustainable Star certificate, which is valid for two years.

The inaugural TAT Star certificate award ceremony was held on August 25, and recognised over 80 entrepreneurs meeting the project’s sustainable tourism standards.

Since the programme’s launch on August 16, 179 establishments have already applied and passed the criteria. The TAT Star website lists all entrepreneurs who have passed the criteria to date, with 132 entities having earned a five-star rating.

Marriott International signs three new hotels in Indonesia

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Marriott International has signed a hotel management agreement with Indonesian real estate developer Pakuwon Jati to open three properties in Indonesia’s new capital city, Ibu Kota Negara Nusantara (IKN).

The multi-deal agreement was signed by Marriott International’s president and CEO Anthony Capuano and Pakuwon Jati’s president commissioner Alexander Tedja.

The multi-deal agreement will see the launch of three properties in Indonesia’s Ibu Kota Negara Nusantara

Ramesh Jackson, area vice president, Indonesia and Malaysia, Marriott International, said: “This milestone signing underscores our commitment to strategically expand our footprint in Indonesia, and we are pleased to also support the local government’s efforts to accelerate the country’s economic transformation especially with the designation of Indonesia’s new capital city (IKN).”

Marriott expects to debut three brands – Four Points by Sheraton, Westin Hotels & Resorts and Tribute Portfolio – in the highly anticipated destination, featuring transformational experiences and destination-rooted authenticity.

“We are certain that through this project, we will inspire travellers to embark on new journeys to Indonesia’s new capital city,” shared Alexander.

Slated to be the first of these three openings, Four Points by Sheraton in Nusantara is expected to have 300 rooms with facilities including an outdoor pool, function spaces with natural daylight, and a gym.

Meanwhile, the Westin in Nusantara is anticipated to have 200 rooms and suites, three restaurants, three bars and lounges, function spaces, meeting rooms, swimming pool, fitness studio, spa, and a kids’ club.

Tribute Portfolio in Nusantara plans to have 150 rooms and suites, including a signature destination dining venue, a café, pool bar and lobby lounge and an outdoor swimming pool, gym and spa.

Apart from these new business deals, Marriott International in Indonesia recently launched Amarterra Villas Resort Bali Nusa Dua, Autograph Collection. With 42 private-pool villa properties, it is the second Autograph Collection in Bali and the third in Indonesia.

Ivan Widarmana, vice president hotel development at Marriott International, told TTG Asia that currently, Marriott has some 40 projects in the pipeline in Indonesia which are slated to open in the next five to seven years.

“The ones that are to open this and next year are the Four Points by Sheraton Bintan, Manado Marriott (Resort and Spa) in North Sulawesi, (Hurun Beach Resort by) Marriott, Lampung and Ta’aktana Labuan Bajo,” he noted.

The Bintan property will have 300 rooms with eight beachfront villas, while the 355-room Manado Marriott Resort and Spa will be the first five-star property in the Likupang Special Economic Zone, one of Indonesia’s five super priority destination developments.

Ta’akana Labuan Bajo, a Luxury Collection, which is targeted to open 1Q2024, will have 70 keys including sea villas, family suites and oversized rooms.

In the meantime, Hurun Beach Resort by Marriott Lampung is targeted to open 1H2024 with 162 rooms.

Expedia expands features, products to aid travel planning

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Expedia’s Autumn Release 2023 highlights a collection of new features and products that reinvents how travellers discover new places, collaborate with friends and family, and get quick AI-generated answers to common travel questions.

Travellers can now discover new places and ways to plan on the Expedia app with new features and products. For example, the Trip Planner enables travellers to collaborate and engage with friends and family on a trip where both saved options and booked items are shared across the group; and dynamic travel guides that provide insights into hotel prices, weather conditions, and crowd levels for the most visited cities in the world.

The Expedia app has new features and products that will reinvent how travellers plan their trips

Others include amenity answers, which uses generative AI to sift through guest reviews to share their experience of the amenities at a hotel or vacation rental, as well as answer property queries. Both of these features are currently available on the Expedia app in English language only.

There is also a flexible date search which gives travellers the ability to find the best accommodation options by length of stay and time of year.

In addition, self-service features have been simplified: travellers can add their hotel booking information to Apple Wallet and Google Wallet; they can also add breakfast to a hotel reservation when available, any time up to a day before check-in.

“Expedia Group invented online travel more than 25 years ago with the goal of using technology to empower travellers around the world. In the past few years, we’ve doubled down and invested massively in the latest tech capabilities using AI and machine learning to accelerate our innovation to better serve the millions of travellers who come to us every day,” said Peter Kern, vice chairman and CEO, Expedia Group.

“Our new intelligent discovery and planning features are designed to address traveller pain points, allowing our members to easily plan, book and enjoy travel across our apps.”

All features and products included in Autumn Release 2023 will roll out on the Expedia app by the end of 2023 globally.

Vietjet Aviation Academy now part of IATA’s training network

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The International Air Transport Association (IATA) has appointed Vietjet Aviation Academy as its latest regional training partner (RTP) in Vietnam.

As an IATA RTP, Vietjet Aviation Academy will offer IATA Training courses designed by industry experts. Recognised internationally, the training programmes are updated frequently to keep pace with the latest regulatory procedures, new standards, and the fast-changing demands of the aviation industry.

Vietjet Aviation Academy is now a regional training partner of IATA

Philip Goh, regional vice president, Asia-Pacific, IATA, said: “Having enough trained personnel is key as the aviation industry recovers from Covid-19. Our cooperation with Vietjet Aviation Academy will further support the development of aviation talents in Vietnam and in the region.”

“At Vietjet Aviation Academy, we are providing our trainees with the best learning environment, where everyone can attend IATA courses, receive IATA international certificates and access the most modern training equipment in the aviation industry,” shared Luong The Phuc, chairman of Vietjet Aviation Academy and vice president of Vietjet.

Vietjet Aviation Academy currently owns three cockpit simulators (SIM) for pilot training, aircraft and passenger cabin mock-ups, engines, technical parts and functional training rooms, an Olympic-standard wave pool, stadium, and engineer training centre, and more.

The academy not only meets the training and human resource development needs of Vietjet Air but also accommodates the aviation industry in the region and the world.

To date, Vietjet Aviation Academy has provided training for nearly 395,000 trainee pilots, cabin crews, engineers, staff.

Trisara

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Private pool

Location
Trisara occupies a massive area, stretching from a segment of the beach in north-western Phuket and up the slopes of tropical hills.

Its design is clever – the resort is built around a cove, granting guests undisturbed access to a secluded beach; the large main pool lies mere steps from the fine, sandy beach, so sun seekers have the best of both worlds; the rest of the resort facilities, from restaurants and spa to villas and residences rise up the hillsides, bestowing guests with memorable views of the Andaman Sea, forest and sky.

Trisara, which means a garden in the third heaven, is positioned and designed for rest and relaxation in seclusion, even though it sits just 15 to 20 minutes from Phuket International Airport by car.

Accommodation
Trisara offers 39 villas, all with their own pool. Among these, the Ocean View Pool Junior Suite is the lead-in category, followed by Ocean View Pool Villa, Signature Pool Suites, and two-bedroom Ocean View Pool Villas. The latter is the top category, with only two keys available.

These villas are all generous in size, but should vacationers require even more space, Trisara’s 22 Residential Villas come in handy. These tropical mansions come with complimentary private chef and butler, and welcome hires for private parties too.

I spent two nights in an Ocean View Pool Villa. I arrived through a rustic, carved wooden door flanked by flowering bushes, and went down a clean, tiled walkway – flanked by plants too – to the front of my villa where a spacious sun deck, glistening pool, and picture-postcard views of nature’s soothing sights signalled the start of precious me-time.

Peeling myself away from this vista, I headed indoors to discover a cavernous space imbued with Thai design elements and filled with fine furniture and plentiful fragrant flowers. The bathroom was especially extravagant; running the full length of the villa, it had a long, plush settee on one side and an oversized bath on the other. There were double vanities, two large wardrobes, and both indoor and outdoor showers.‌

F&B
Trisara houses a dining gem – the one Michelin-starred Pru restaurant, which also earned a Michelin Green Star this year. Unfortunately, it was not available during my stay. In fact, it is preparing for a relocation to another part of the resort and will resume service on November 1. With Pru’s move, the Seafood at Trisara restaurant will occupy this space to serve up Thai home favourites.

As for me, I had most of my meals at Waew, which has since been renamed Cielo.

The restaurant evokes Mediterranean vibes through its décor. Here, a semi-buffet breakfast is served in the morning while Mediterranean classics are served the rest of the day.

In fine weather, guests can also choose to enjoy a private barbecue on their pool deck or the beach, or have a special dining experience curated in some of the resort’s creative spaces.

There is also the option of hopping into a car and driving 20 minutes out to Jampa, a farm-to-table restaurant that also belongs to resort owner, Montara Hospitality Group. Jampa gained a Michelin Green Star earlier this year for its zero-waste, plant-based food. Chef Rick Dingen presents a menu that draws on the best harvest of the season from Pru Jampa organic farm just next door as well as from a hand-picked list of responsible local farmers and producers.

I had the eight-course Experience Menu for dinner. Dishes were creatively and beautifully presented, and surprised the palette with unexpected ingredients and flavours. For instance, a palm-sized Mexican sunflower was deep-fried and served with a creamy dip; this pretty red and golden appetiser was presented on a wizened, moss-covered log that would be right at home at the Shire.

The next dish reminded me of granny’s pin cushion, and its prettiness led me to expect only sweetness. A thin slice of watermelon, topped with dainty, white Dahlia flowers, rested on a mound of creamed avocado. Aged mackerel shavings brought umami to the dish. The flavours were an amazing blend of sweet, smoky, and savoury.

More surprises came – ribbons of beetroot are barbecued and infused with smoky fragrance, and drenched in fish bone and black garlic sauce; soft flesh of eggplant roasted then shaped into a young eggplant finger and coated with dukkah spice, plus a dollop of blue cheese and water chestnut on the side and a drizzle of ebony sauce made from eggplant skin.

It was hard to name favourites from this dining experience, as every dish was special and amazing in its own way.

I highly recommend pairing dinner at Jampa with a guided walk through Pru Jampa farm, where you can learn about Montara’s long-established commitment to sustainable operations. This farm supplies herbs, vegetables, fruits and eggs to Trisara’s kitchens too.

Facilities
Trisara guests can enjoy daily complimentary wellness activities in the morning and afternoon, and the line-up changes every one to two months. Should it rain, alternative programmes will be offered.

Also available are water sports during fine weather; private cooking workshops; luxury motor yachts for charter to nearby islands and bays; and Trisara Hosted Experiences around Old Phuket Town, which can be combined with a photography accompaniment provided by in-house DDEN photo studio.

Children are well looked after, with a range of free and supplementary daily activities that take them outdoors for educational experiences, such as flora treks. The kids’ clubhouse provides indoor respite from the heat or rain, and here the little ones can busy themselves with arts and crafts, books, games, and even pick a meal from the kid-friendly menu.

Close to the main reception stands a well-equipped gym on elevated grounds, giving guests lovely views of the resort and the Andaman Sea while they perform their daily cardio workouts. Next to this is Jara Spa, a comfortable and elegant space where a range of facial and body treatments are delivered. I found the Thermal Therapy, which works the use of hot stones into deep strokes across the back and limbs, especially satisfying after exercise.

While guests have access to their own in-villa pool, they can also choose to take a dip in the main pool which comes with plentiful private daybeds and loungers, plus convenient access to an all-day menu for lazy meals in between water play.

Service
Upon check-in, the resort’s concierge service will establish a chat line with the guest via WhatsApp, and through this channel guests can request for buggy rides to get around the sprawling resort as well as get assistance with booking activities and services in and around the resort.

Verdict
Although Trisara welcomed its first guests in 2004, it feels new and fresh with the benefit of a well-oiled hospitality system. I found out that the owners commit to refurbishment works every year. This year, Cielo benefitted from a beautiful overhaul while works are ongoing for the upper lobby. Villas and residences will be refreshed next.

As the sort of traveller who prefers extended hours in isolation while on a solo break, the Ocean View Pool Villa is perfect. It has almost everything I could desire – a good-sized pool to do laps, loungers under the sun and also in the shade, and is sufficiently removed from the activity hub of the resort, yet not too distanced for a stroll to ‘civilisation’.

I also love that the paths that wind through Trisara are lined by a variety of plants, making the resort grounds a pretty and therapeutic place to stroll through.

Contact details
Email: reservations@trisara.com
Website: http://www.trisara.com/

GTEF 2023 culminates in success

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The Global Tourism Economy Forum (GTEF) 2023 was held in Macau from September 20 to 23, featuring a series of innovative and inspiring exchanges and discussions that demonstrated the destination’s strengths in hosting conventions as an international exchange platform while reinforcing its status as a world centre of tourism and leisure.

Themed Destination 2030: Unlocking the Power of Tourism for Business and Development, the three-day event gathered over 1,500 leading figures from different tourism sectors around the world, who were all encouraged to “think beyond tourism” and explore opportunities for the recovery of the global tourism economy. Participants also examined the new opportunities for tourism in Mainland China, Asia-Pacific, and Europe.

The closing ceremony of the 10th GTEF was held at the Galaxy International Convention Center

Hu Heping, minister of culture and tourism of The People’s Republic of China, and honorary chairman of GTEF (Mainland China) noted that the rising standards of living meant that more people are craving for specialty travel experiences. He also stressed that natural tourism sources are “precious assets” that need to be protected and conserved.

Meanwhile, vice chairman of All-China Federation of Industry & Commerce (Mainland China), Qiu Xiaoping, shared ways to build on the 2030 vision, such as enhancing the environment as well as innovating and improving consumer experiences.

Thinking ahead to the next ten years, WTTC’s president and CEO, Julia Simpson, predicted just one theme – growth. She noted: “By 2033, this sector will represent 11 per cent of the global GDP, one in every eight job will be in our sector. Today, China has a second largest travel tourism sector in the world worth over US$500 billion.

“Tourism here supports more jobs than anywhere else, with over 62 million Chinese working in this sector. By 2026, tourism in China is expected to overtake the US as the largest tourism economy in the world.”

Regarding sustainability, Simpson emphasised how critical the next ten years will be, and that it “must be the decade in which we scale up sustainable aviation fuels” and build up on electric planes and hydrogen fuel planes. She added that WTTC is pulling all leaders from every government to undertake a safety and feasibility study, to explore how each country is taking steps to reduce carbon emissions, and taking China’s lead in transforming clean energy using solar, wind and electricity.

The closing ceremony of the 10th GTEF was held at the Galaxy International Convention Center. Notable guests included National Committee of the Chinese People’s Political Consultative Conference’s vice chairman and chairman of GTEF, Ho Hau Wah; UNWTO’s secretary-general, Zurab Pololikashvili; Macau SAR Government’s secretary for economy and finance and executive chairman of GTEF, Lei Wai Nong; and vice chairman and secretary-general of GTEF, Pansy Ho.

Since its first edition in 2012, GTEF has engaged over 14,000 on-site participants and over 2.3 million online participants from 95 countries/regions across six continents including Asia, Europe, South America, North America, Africa and Oceania in its past ten editions.

In addition, this year’s GTEF garnered high recognition from across the global tourism industry and also manifested Macau’s capabilities and advantages in MICE.

More tourists loosen purse strings in Japan

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International tourists in Japan are spending more than ever before, with consumption at 95 per cent of pre-pandemic levels despite arrivals having reached only 85.6 per cent.

Visitors exceeded two million for the third consecutive month in August, aided by the uptick in international flights and the weak yen, according to the Japan National Tourism Organization (JNTO).

Spending by international visitors to Japan is forecast to surge by 553.4 per cent in 2023

The number of travellers from the US, Europe and Australia has already exceeded pre-pandemic levels, a trend believed to be driving consumption as these markets prioritise experiences, which cost more than sightseeing.

Naomi Mano, president and CEO of high-end inbound travel firm Luxurique, says Japan is being perceived as more affordable.

“Clients are seeing that if they spend a little more, they can get a ‘white glove-experience’,” she told TTG Asia.

Fewer clients are also hiring personal guides; instead opting to use handheld translation devices and spend the money saved on additional experiences, she added.

“We’re seeing a 20 per cent increase in demand for experiences in rural destinations,” Mike Harris, chief refreshing officer at premier adventure travel provider Kodo Travel, told TTG Asia.

Outdoor experience provider Canyons Japan, which is also run by Harris, is seeing a 25 per cent increase in demand compared to 2019, he said.

The trend is encouraging for the Japanese government, which is aiming for each visitor to spend 200,000 yen (US$1,490) on their trip in 2025, up from 160,000 yen pre-Covid.

Tourism consumption is expected to continue growing alongside the recovery of the Chinese market, which spent 1.8 trillion yen in 2019, equating to 36.8 per cent of total visitor spending.

Visitors from China totalled 364,100 in August, marking a 16 per cent increase on July.

Spending by international visitors to Japan is forecast to surge by 553.4 per cent in 2023 to reach 2.2 trillion, which would represent 6.2 per cent of the economy, according to the WTTC.

Mekong unveils new initiatives to highlight destination

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The Mekong Tourism Coordinating Office (MTCO) has launched Mekong Voices and Mekong’s Hidden Gems – comprising interviews with local tourism pioneers, and insights into less travelled hidden destinations – on its official website.

Mekong Voices is a series of Q&A interviews with intrepid travellers, pioneers and change-makers who are leading by example in the travel sector in the Greater Mekong Subregion. The dialogues delve into sustainability, resilience and innovation within the travel industry. They offer practical insights and serve as catalysts for transformative change.

Mekong Voices and Mekong’s Hidden Gems comprises interviews and insights into hidden destinations

With 25 interviews currently live, interviewees include leaders of charitable travel foundations, community-based tourism operators, hill tribe women, academics, CEOs, and destination marketing organisation executives.

Each month will see two more interviews added.

Mekong’s Hidden Gems highlights lesser-known, yet brimming with potential, destinations within the Greater Mekong Subregion, such as lesser-known waterfalls, cultural museums and hidden beaches. More destinations will be uploaded each month.

Commenting on the two initiatives, MTCO’s executive director Suvimol Thanasarakij, said: “Mekong Voices brings together inspiring people who share their wisdom. They are creating a better future for travel in the region.

“(On Mekong’s Hidden Gems), we aim to shine a light on these hidden treasures and help to equitably distribute tourist traffic away from crowded areas. In these authentic, equally deserving destinations, a little tourism money will go a long way to help the local community.”

Sri Lanka’s national carrier in urgent push for new pilots

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SriLankan Airlines is aiming to recruit 80 new pilots to replace lost headcount, with 30 hires set for this year and 50 more by mid-2025.

CEO Richard Nuttal said failure to fill the manpower gap would result in cancelled flights.

SriLankan Airlines aims to recruit 80 new pilots

The state-owned flag carrier has lost about 50 to 60 pilots within the past 10 to 12 months.

Currently, there are 143 captains, including three females; 83 first officers; 26 junior first officers; and 14 cadet pilots undergoing training within the organisation.

Nuttal told the media that the airline has obtained government approval to recruit foreign pilots if required, and pointed to “a pool of skilled pilots available in South-east Asia and Northern Europe”.

When asked if hiring conditions have been improved for pilots, Nuttal told TTG Asia that terms have indeed been enhanced for both future hires and existing ones.