Capital A partners with Ant International and Trip.com Group
Capital A, parent company of AirAsia, has teamed up with both Ant International and Trip.com Group – the former will explore the integration of local payments methods and services to Capital A’s platforms, while the latter will see a collaboration across multiple business lines, from flights to accommodation, attractions and tickets, car-hailing, and payments.
The first partnership covers collaborative initiatives between Ant International’s Alipay+ cross-border payment, marketing and digitalisation technology solutions, payment orchestration services, and other business segments, and flagship businesses under Capital A, including AirAsia, the one-stop travel platform AirAsia MOVE, and finance app BigPay.
AirAsia MOVE will work with Ant International to integrate Alipay+ e-wallets as payment options within the app’s payment flows, and explore the use of various Wallet Tech including super app related solutions as well as developing a mini programme within Alipay+ ecosystem.
In addition, AirAsia MOVE will leverage Ant International’s user base to promote AirAsia MOVE’s services through targeted promotions, exclusive deals for Alipay+ partner wallet users, and cross platform visibility for AirAsia MOVE’s services within the Alipay+ ecosystem. Both companies will also work on joint marketing opportunities and sponsorship opportunities for events such as UEFA Euro 2024, as well as to promote sustainability initiatives such as advancing global digital inclusion, cultivating digital talent and promotion of sustainable travel programmes.
In the meantime, its airlines entity AirAsia will leverage Ant International’s Airline Controller orchestration solution to drive payment efficiency, work with Ant International to enable acceptance of payment methods for online, offline and in-flight checkout.
Capital A’s CEO Tony Fernandes said: “This partnership promises to accelerate our collective mission of providing seamless financial services and affordable travel experiences to our customers worldwide.”
“By leveraging Ant International’s innovative digital technology solutions and Capital A’s robust global ecosystem, we can bring more seamless services and diversified growth pathways for consumers and businesses in the region and beyond,” added Yang Peng, CEO of Ant International.
As for the partnership with Trip.com Group, both organisations will work together to elevate the level of service quality and improve the quality of products offered to their customers, including collaborations between Trip.com Group and AirAsia’s customer service teams. TripLink will provide AirAsia Aviation Group with payment solutions in the meantime, enabling AirAsia to optimise cost efficiencies and provide better value to its customers.
Jane Sun, CEO, Trip.com Group, commented that this collaboration is an affirmation of the positive outcomes seen since the initial agreement signed in 2020 and that Trip.com Group “is excited to leverage this competency as we work with Capital A to empower our users and enhance their travel experience”.
Fernandes added: “Our collaboration extends beyond promoting AirAsia flights and ancillary on Trip.com Group’s platforms. AirAsia’s inventory and growth plans are focused on China and getting Trip.com Group’s customer base into South-east Asia, while AirAsia MOVE will collaborate on Trip.com Group hotel inventory and offer MOVE activities, tickets, and ride collaborations for Trip.com Group users.”
Ascott’s loyalty programme celebrates fifth anniversary
To mark its fifth year, Singapore-based hospitality firm, Ascott has rolled out a refreshed brand promise for its global loyalty platform, Ascott Star Rewards (ASR) from April 1, offering its members more privileges, experiences, and greater value.
The refreshed ASR programme is built on three pillars: boldness, innovation, and a penchant for experimentation. Underscored by the tagline Stay Rewarded, the brand refresh is showcased through a year-long series of elevated member experiences that includes the all-new Ascott Privilege Signatures, enhanced membership privileges, and greater stay value –full 24-hour stays from time of check-in and 48-hour room guarantee will be launched with the refreshed ASR programme.
The expanded suite of benefits also includes priority check-in, milestone rewards, airport lounge access, and ASR members will even be able to access exclusive global events as part of the Ascott Privilege Signatures programme, which include major sporting highlights such as motorsport and tennis championships, alongside local experiences planned in key cities around the world.
Moreover, ASR members will be able to earn frequent flyer miles on all eligible direct bookings made via DiscoverASR.com, Discover ASR mobile app as well as via email or phone through Ascott’s key airline partnerships from 2Q2024. Tours and activities will also be available and bookable via ASR platforms, providing members with a seamless booking and travel planning journey. Additionally, members will be able to earn ASR points for these purchases of tours and activities while planning their itineraries.
The Discover ASR mobile app has also been enhanced, with added benefits such as increased app-exclusive offers tailored to search patterns, selection of stay preferences to support sustainability, as well as the ease of digital room keys.
ASR achieved its highest ever room revenue from ASR members in FY2023 at over S$342 million (US$252.8 million), surpassing that of FY2022 by almost 63 per cent.
This was from its 350 participating properties across 14 brands, where repeat stay revenue from ASR members constituted more than 60 per cent.
Ascott also welcomed a record one million new ASR members last year. More than 90 per cent of Ascott’s direct web and mobile app bookings were made by ASR members, contributing to the channel’s surge in booking revenue by over 40 per cent, compared to 2022.
Building on the strong momentum, Ascott anticipates yet another stellar year for ASR in 2024, with 1Q2024 already registering a 25 per cent year-on-year uplift in member revenue.
Ascott’s chief commercial officer, Tan Bee Leng, said: “(With) a record number of properties onboarded onto the ASR programme last year, which included the successful integration of the newly acquired Oakwood portfolio into Ascott’s operational framework, Ascott was able to provide higher value offerings and more choices, across brands and geographies, to our ASR members.
“With the refreshed ASR brand promise Stay Rewarded, we want to reward our guests for their stays at Ascott’s properties worldwide, with elevated experiences and enhanced membership privileges. We also want our guests to stay rewarded with a sense of satisfaction and fulfilment that comes from staying loyal to a trusted brand like Ascott.”
Starlux Airlines launches Seattle-Taipei direct flights
Taiwan-based luxury carrier Starlux Airlines will launch non-stop flights from Seattle to Taipei from August 16.
The new service will fly from Seattle-Tacoma International Airport to Taiwan Taoyuan International Airport three times a week, and will be operated on an Airbus A350 that offers four First Class seats, 26 Business Class seats, 36 Premium Economy seats, and 240 Economy seats.
This marks the airline’s third US gateway after Los Angeles and San Francisco, offering US travellers direct flights to Taipei and seamless connectivity to 21 Asian destinations.
In addition, Seattle-Tacoma International Airport is also the hub of Starlux’s partner Alaska Airlines, enabling travellers bound for Asia to easily transfer upon arrival at Seattle-Tacoma International Airport.
PATA calls for Face of the Future Award 2024 submissions
PATA is now accepting submissions for the PATA Face of the Future Award 2024, an initiative that focuses on human capital development while emphasising the values of sustainability and social responsibility within the Asia-Pacific tourism industry and beyond
This annual award seeks to recognise an exceptional ‘rising star’ in the industry. All recipients of this prestigious award have exhibited initiative and leadership in the advancement of tourism as well as demonstrating commitment to the sustainable development of the Asia-Pacific travel industry in line with PATA’s mission.
The PATA Face of the Future 2024 will receive full sponsorship to participate and be recognised at PATA Travel Mart 2024. Furthermore, the winner will be granted a speaking opportunity at the PATA Youth Symposium and a seat on the PATA Board to represent the PATA youth community. Other benefits include global media exposure via PATA’s far-reaching communication channels; the opportunity to build their profile as a mentor for the PATA Youth Mentorship Programme; one post on PATA Blog about their passion and journey to success; and more.
Those interested to apply can visit here.
The deadline for submissions is May 31, 2024.
Airlines step up measures for sustainable flights
The roadmap to net zero carbon emissions can be achieved through aircraft technology development; operations and infrastructure improvements; market-based measures and offsets; and the use of sustainable aviation fuel (SAF), opined Cebu Pacific chief strategy officer, corporate strategy office, Alex Reyes during the recent Aviation Festival Asia (AFA) held in Singapore.
Referring to them as the four levers in an implementable strategy, Reyes commented that “climate action is imperative as extreme weather is a top risk that presents a material crisis on a global scale as well as for the aviation sector”.
Averting climate overshoot beyond the 1.5°C threshold requires net zero carbon emissions by 2050, and while the industry has integrated all the four levers into its strategy and operations, there is much to be done.
Speaking at the green aviation track of the AFA, Reyes said fleet modernisation with new engine option transition is already taking place at Cebu Pacific, where 43 per cent of its fleet is the Airbus A320neo and the goal is to fly an all-new neo fleet by 2028.
Separately, the airline is studying the use of e-aircraft and propulsion battery technology on short-range domestic sectors of an hour or so, to make up around 10 to 20 per cent of its network.
Cebu Pacific is collaborating with original equipment manufacturers and leading innovators on low-carbon and/or zero-emission technologies and the roadmap also requires fuel efficiency best practices, fight plan optimisation and electrification of ground transport and common support equipment, he added.
Other initiatives include carbon removal through nature, and capacity building for Carbon Offsetting and Reduction Scheme for International Aviation – stakeholder engagement is also being stepped up.
As for SAF, the supply network has to be expanded so that its use can be integrated into operations and government policies for its adoption must be adopted.
While younger consumers are willing to pay for green initiatives, Reyes noted a mindset change was needed among older passengers.
He said Singapore mandating SAF use for departing flights from 2026 – and travellers having to pay more for air tickets to support the use of greener jet fuel – is a step in the right direction.
Following the presentation at the panel discussion, Rahimah Ali, group head of sustainability, Malaysia Airlines (MAS), opined that SAF use, now only at 0.1 per cent, can become a crucial lever in the medium- and long-term with innovation and technology.
She said MAS and Petronas, Malaysia’s global energy company, need to be the “first movers” in the country when it comes to SAF.
While airlines are committed, not everyone is ready, opined Philipp Bonkatz, general manager, Singapore, Malaysia and Brunei, Lufthansa Group.
He said the industry is fragmented, but more and more are driving towards the goals of SAF use reaching 60 per cent by 2050 and a 2030 timeline for certification.
Bonkatz commented: “There is hardly international regulation in the region… and while 30 per cent of airlines are prepared to spend more, only a smaller number are doing something.”
He agreed there must be commitment from all stakeholders – consumers, government and the industry, a sentiment echoed at other AFA sessions.
Moderator Torbjorn Karlsson, senior client partner, Korn Ferry, pointed out airlines need to make it easier for passengers to be able to opt in to pay for carbon offsetting, while Rahimah noted that MAS was seeing sustainability support from passengers in western markets like Australia, the UK and the US.
Bio fuels already exist, Bonkatz observed, and shared that Swiss students are testing solar fuel and other types of e-fuel.
He is confident that there are resources to bankroll start-ups to come up with solutions but they have to be “safe” and “affordable”, and that is why it is taking so long for them to be “certifiable”.
The panellists said the awareness of and “call to arms” on SAF and other green technologies inside and outside the industry can be considered an achievement so far.
China issues travel warning for the US
China’s Ministry of Foreign Affairs on March 29 warned citizens of challenging travel conditions to the US due to a spike in cases where Chinese students and company employees were subjected to “unwarranted interrogations and harassment” by US airport law enforcement officers.
China’s travel advisory for citizens entering the US urges safety precautions and preparation for “various unexpected situations”, detailed a South China Morning Post news report.
The ministry and the Chinese embassy and consulates in the US have lodged a solemn representation to the US.
Since November 2023, at least eight Chinese students with valid documents have been searched, interrogated or sent back from Washington Dulles International Airport alone, according to a tally by Chinese media.
A biological sciences PhD candidate has also claimed to have been subjected to a body search, eight hours in an interrogation room, and 12 hours in solitary confinement before being deported by officials at Dulles airport in December last year. She was due to return to the US to continue her studies.
These incidents appear to be a setback in the pledge by both countries to facilitate educational and other exchanges in recent months. In November, while on a visit to the US, Chinese president Xi Jinping said China would invite 50,000 young Americans to study in the next five years.
TTG Conversations: Five Questions with Subhas Menon, AAPA
The aviation industry has just 20-plus years to achieve net zero emissions reduction by 2050. While governments and airlines are making moves towards this goal, the journey is still fraught with difficulties, particularly in accessing sufficient Sustainable Aviation Fuel (SAF), notes Subhas Menon, director general of the Association of Asia Pacific Airlines.
In this episode of TTG Conversations: Five Questions, Menon discusses the obstacles that are slowing down responsible aviation transformation, the importance of government support, and the impact of pricey SAF on the affordability of air travel.
Meliá Hotels International launches new B2B website
Meliá Hotels International has unveiled the new version of its platform for the B2B segment, Meliá PRO, which aims to improve the user experience and help travel agents, companies, event organisers and tour operators in their day-to-day operations.
Offering more personalisation and efficiency to all those professionals choosing the platform to manage travel and organise events, the platform increased its sales by 16 per cent in 2023 and already has more than half a million registered companies and over 60,000 travel agencies.
The Meliá PRO website offers new features that will enable users to better manage and control their professional and personal activities.
These include a complete redesign and differentiated segmentation by customer type; real-time access and booking management at any time of the day for immediate sharing with the end customer; technological migration that reduces loading times, hence increasing productivity; nine primary languages adapted to each region’s specific needs; seamless control of agents’ commissions, with real-time monitoring of the status of each one of them; and visibility throughout the booking of the benefits and advantages offered by the MeliáRewards loyalty programme, both for the agent and the end customer.
Meliá Hotels International’s chairman and CEO, Gabriel Escarrer, said: “In the era of digitalisation, we want to be closer than ever to our partners, companies and travel agencies, who historically have always been our guardian angels. It is, therefore, an effort and investment that we are keeping in line with our digital strategy, offering a new website designed by and for them”.
Trip.com’s March promotion a success in Asia, Europe
Trip.com’s global March 3.3. promotional campaign saw a record success, attracting over 700 million impressions across multiple product lines, including flights, hotels, and attractions from markets spanning Asia-Pacific, Europe and the US.
The popular Trip.com Double Date promotions are expected to expand, providing consumers with exclusive discounts and special offers that can help them save money and enjoy unique travel experiences throughout the year, including other dates such as 7.7, 9.9 and 11.11.
These double-date promotions follow the footsteps of widely recognised e-commerce events like Black Friday and Double 11, which have gained significant traction across Asia where consumers are inclined to maximise savings through lower prices and promotions.
The success of Trip.com’s Double Date initiative across various product categories drove total gross merchandise value up compared to the 3.3 sale period last year. There was significant growth across destinations, with markets such as Japan experiencing standout results in particular.
Downloads of the Trip.com app hit a new high during the campaign, with Trip.com trending as the number one app in the free travel app rankings on the Apple App Store and Google Play Store in Hong Kong SAR, South Korea and Singapore.
Trip.com’s COO, Schubert Lou, said: “We are confident that our double-date promotions will continue to attract global customers who seek to travel in style and comfort with the best possible deals.”
The Marriott portfolio of hotels and resorts is witnessing an increase in leisure segment bookings across its properties in Malaysia and Indonesia.
Ramesh Jackson, area vice president for Indonesia and Malaysia at Marriott International, expressed optimism about the growth prospects in 2024, noting that 1Q2024 outperformed the same period in 2019 for both countries. The surge in demand is driven by both domestic and international markets.
Jackson highlighted the preferences of young holidaymakers, emphasising their desire for authentic and meaningful experiences, stating “they are willing to dedicate their time to support causes they believe in”.
In response to this trend, Marriott Bonvoy offers the Good Travel programme, which enables guests to make a positive impact on the destinations they visit through environmental protection, community engagement, and marine conservation initiatives.
One notable initiative is the partnership between Marriott International, Sungai Watch, Bali NextGen Business Council, and the local community for the Big Clean Up project in the Baturiti area of North Bali on March 15. Over 100 volunteers participated in clearing plastics and other debris from Bali’s forests, preventing potential pollution of nearby Beratan Lake.
With the rise of millennial and Gen Z travellers, Jackson stressed the growing importance of digital and social media marketing to directly target these demographics.
He also noted the increasing popularity of bleisure travel among visitors to Malaysia and Indonesia.
Jackson explained: “While these travellers extend their stays to experience local culture, they are also mindful of their environmental impact and seek properties that prioritise sustainability.”
Moreover, Ramesh observed a shift in priorities among intra-ASEAN and Chinese business travellers towards sustainability. They now enquire about the carbon footprint of properties and their sourcing of locally produced food, reflecting a heightened awareness of environmental concerns compared to pre-pandemic times.