TTG Asia
Asia/Singapore Friday, 1st May 2026
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Cambodia tourism hit by air disruption as Middle East crisis reshapes travel flows

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Cambodia’s tourism sector is feeling the ripple effects of the Middle East crisis, with disrupted air routes and rising costs reshaping visitor flows and forcing operators to rethink their strategies.

“Cambodia is one of the more exposed destinations because our direct-flight network is thinner than our neighbours,” said Ho Shyn Yee, board member of Smiling Gecko Singapore, which has a farmhouse resort in Cambodia’s Kampong Chhnang province, pointing to the country’s reliance on Gulf transit hubs. “The most visible shift is in the geographic source markets.”

Ho: travellers want to come to South-east Asia… but the plumbing between origin and destination has broken in places

European travellers, who traditionally dominated Cambodia’s cultural tourism circuit, are being hit hardest. “These European travellers typically transit through the Gulf states, specifically Doha, Dubai or Abu Dhabi. With those hubs disrupted, the European share of arrivals has compressed across the country,” Ho added.

Since February, the impact is evident. For example, Angkor Enterprise recorded a 32 per cent year-on-year drop in foreign visitors to Angkor in 1Q2026, with revenue down 30 per cent.

However, Ho said this has resulted in a transition, with regional markets now gaining ground.

“What we’re also seeing is a shift in geographic mix, with more regional travellers from Singapore, Malaysia and Vietnam,” Ho said, noting a difference in travel styles.

“Longhaul European guests historically spent more per stay, stayed longer and booked further out. Regional guests don’t replicate those economics.”

Additionally, booking behaviour is shifting. Ho shared that while enquiries at Smiling Gecko are “holding up reasonably well”, conversion to confirmed bookings has “weakened”. She attributed this to higher airfares and longer, less reliable routes, which “dampen confidence”.

“For many travellers, the question has shifted from ‘when do we book’ to ‘do we go this year at all’?”

She added that Smiling Gecko is also seeing shorter booking windows and more cautious decision-making. “European guests who used to lock in six months out are now sitting closer to eight to 10 weeks from travel, waiting on news before committing.”

Ho also noted that in South-east Asia, destinations are increasingly eyeing regional markets; however, Cambodia faces constraints. “Domestic tourism can soften the blow, but it cannot fill the hole left by longhaul compression,” she opined, citing inflationary pressures and limited disposable income.

The crisis is also impacting Smiling Gecko’s humanitarian model, which relies on tourism revenue to fund its key social programmes. “Revenue from the Farmhouse Resort flows directly into the humanitarian programmes,” Ho said, adding that any dip in occupancy has immediate consequences.

“A school year cannot pause because European bookings have slowed, and similarly a vocational apprenticeship cannot be rescheduled to next quarter.” If the downturn continues, she said the organisation may need to rely more heavily on donors to bridge funding gaps.

Ho that the Middle East crisis differs from Covid-19, when travel demand collapsed entirely. “Travellers want to come to South-east Asia, the intent is there, but the plumbing between origin and destination has broken in places,” she said.

However, she pointed out that both crises have exposed a repeated weakness. “Heavy dependence on a small number of transit hubs and a narrow band of longhaul source markets.”

Looking ahead, Ho predicts lasting changes.

“The connectivity disruption itself is temporary (but) the underlying dependency on Gulf hubs is now a visible and named risk,” she said, adding that while routes may normalise, changing traveller habits could remain in the longer term.

IHG, ANA expand loyalty partnership

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IHG Hotels & Resorts (IHG) and All Nippon Airways (ANA) have expanded their long-standing partnership with a new loyalty agreement linking IHG One Rewards and ANA Mileage Club.

The collaboration, set to begin after October, will allow members to access benefits across both programmes, including reciprocal status recognition, dual points earning on selected flights and the ability to convert points between schemes.

From left: IHG’s Heather Balsley and ANA’s Keiji Omae

Members who link their accounts will be able to receive equivalent status across both programmes, depending on their tier. This includes access to hotel benefits such as room upgrades and late checkout at participating IHG properties.

Travellers on selected ANA international flights will also be able to earn both ANA miles and IHG One Rewards points, with points awarded based on distance and fare class. The agreement also introduces two-way conversion, allowing ANA miles to be exchanged for IHG points, in addition to the existing option to convert IHG points into miles.

The partnership connects ANA’s network of 40 cities and 55 routes with IHG’s portfolio of more than 7,000 hotels in over 100 countries.

The agreement builds on a relationship spanning more than 20 years, particularly in Japan, where IHG continues to expand its presence. The group currently has more than 80 hotels open or in development in the country.

Heather Balsley, chief commercial & marketing officer, IHG, said: “With more than 80 open and pipeline hotels in the country – half of our open estate co-branded with ANA – this partnership allows us to reach travellers at more moments in their journey, unlock greater value for loyalty members, and expand the global reach of both brands. By leveraging the scale of our combined loyalty networks, we’re driving stronger preference for our hotels, increasing direct bookings, and delivering long-term value for our owners.”

“By deeply integrating the strengths of both companies, we will provide new travel value to a wide range of customers both in Japan and overseas, and accelerate the expansion of our business,” added Keiji Omae, executive vice president, customer experience, ANA.

Upper House rolls out House Locals programme across key cities

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Upper House has introduced House Locals, a programme that connects guests with individuals based in Hong Kong, Chengdu and Shanghai, offering city experiences shaped by local knowledge rather than standard itineraries.

The initiative links travellers with a group of creatives, specialists and practitioners who provide access to aspects of each destination not typically included in conventional travel planning. The programme is available across Upper House properties, with additional participants and seasonal updates planned.

Upper House connects guests with local experts in Hong Kong, Chengdu and Shanghai

In Hong Kong, Leo Chung leads guided urban hikes, focusing on lesser-known trails and perspectives across the city. His routes include variations around Victoria Peak, with insights into neighbourhoods, history and local communities.

In Chengdu, Danny Qi introduces visitors to the region’s conservation work through experiences centred on the giant panda. Activities include visits to Dujiangyan Panda Valley, where guests can take part in volunteer programmes, alongside exploration of how local food culture connects with surrounding ecosystems.

Also in Chengdu, Yvonne Du offers tea-based sessions shaped by local practice. Her approach focuses on the relationship between environment and flavour, alongside introductions to tea houses across the city.

In Shanghai, Chef Tony Ye leads experiences centred on soup dumplings, including private classes and visits to markets. His sessions also cover seasonal food traditions and local dining practices.

Upper House plans to expand the programme with additional contributors and locations, offering guests a wider range of locally guided experiences across its network.

Global Hotel Alliance records 1Q growth led by Discovery programme activity

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Global Hotel Alliance (GHA) has reported growth across key performance indicators in the first quarter of 2026, supported by continued activity within its Discovery loyalty programme.

Total hotel revenue reached US$921 million, a 24 per cent increase compared with 1Q2025. Room revenue rose to US$738 million, up 27 per cent year on year, while total room nights increased by 34 per cent.

GHA records increases in bookings and cross-brand stays in early 2026

Cross-brand revenue, reflecting members staying across multiple brands, grew by 40 per cent to US$135 million. Membership also expanded, with enrolments up 36 per cent, bringing total Discovery membership to 35 million.

Use of Discovery Dollars (D$) increased by 30 per cent compared with the same period last year. Members redeeming D$ spent around six times more in cash during those stays and 4.5 times more annually than non-redeemers.

International stays accounted for 69 per cent of total member room revenue. The US, the UK, Germany, China and Russia were the top feeder markets for international stays, generating US$202 million, or 41 per cent of international stay revenue.

Thailand, Spain, Singapore and Italy were the leading destinations for member stays. The UAE recorded strong performance in January and February, with softer trends observed in March.

The US, the UK, Germany and China remained the largest source markets, with additional growth from the UAE, India and Singapore.

Travel patterns varied by origin, with members from the US and the UK favouring Europe, European members travelling longhaul, and travellers from Australia and Asia focusing on South-east Asia.

“We saw particularly strong performance in key Middle Eastern destinations at the start of the quarter, with some moderation later on as regional conditions evolved. Our globally diversified footprint continues to provide resilience, allowing us to balance shifts in demand across markets,” said Chris Hartley, CEO of GHA.

“These results reflect the continued evolution of GHA Discovery as a powerful platform for driving revenue growth and deeper member engagement,” he added.

Umana Bali brings together cultural rituals and volcano flights for summer stays

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Umana Bali, LXR Hotels & Resorts has introduced a set of experiences for the summer travel period, aimed at families and travellers seeking activity-based stays.

Located on the cliffs of Ungasan, the resort combines villa accommodation with programmes linked to local culture, wellness and outdoor exploration.

Guests explore local life through guided experiences, including a village walk with visits to a traditional Balinese home to understand its design and cultural philosophy

Experiences include guided village walks, dance sessions and consultations with local spiritual practitioners focused on Balinese astrology and numerology. Guests can also take part in activities such as kite-making, temple visits and cultural rituals, including a Balinese Otonan ceremony.

Outdoor options include a six-kilometre walk through Ungasan village, with stops at temples, markets and local homes. For aerial views, helicopter tours operate from a nearby helipad, flying over Mount Batur, rice terraces and coastal areas, followed by dining experiences at the resort.

Wellness programmes at Lohma Spa draw on local practices, including herbal body treatments and massage techniques. Daily sessions include yoga, meditation, breathwork and sound therapy.

The resort comprises 72 all-pool villas, each with indoor and outdoor living spaces. Larger accommodation options include multi-bedroom villas for families. Facilities include a children’s club, dining venues and access to Melasti Beach.

Seasonal rates are available for the summer period.

For more information, visit Umana Bali.

Malaysia extends Visit Malaysia campaign to 2027 amid global uncertainty

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The government has extended the Visit Malaysia 2026 (VM2026) campaign to 2027, citing the need to provide additional time for the global tourism industry to stabilise amid the ongoing conflict in the Middle East.

Economy minister Akmal Nasir said the decision was made by the National Economic Action Council as part of broader efforts to safeguard the tourism sector against external uncertainties. Despite the extension, Malaysia will maintain its original targets of attracting 47 million international visitors and generating 329 billion ringgit (US$70 billion) in tourism revenue.

Malaysia shifts Visit Malaysia campaign timeline to 2027 while maintaining targets

He said the government is shifting its focus towards more resilient tourism markets, including South-east Asia, East Asia, Australia, and India, to sustain visitor arrivals and tourism revenue.

“In the current environment, ensuring the continuity of key industries is crucial to supporting the nation’s economic resilience,” he said.

Akmal revealed that the crisis in West Asia had led to the cancellation of 288 flights to Malaysia within a month, affecting 88,438 seats. However, he added that the segment represents less than 1 per cent of total tourist arrivals, limiting its overall impact.

When contacted, Consortium of Inbound Tourism Alliance chairman Uzaidi Udanis said South-east Asia has long been Malaysia’s core tourism market, contributing more than 70 per cent of total visitor arrivals.

He shared: “(South-east Asia) would remain crucial in sustaining the industry amid global uncertainties. China and India are our top two medium-haul markets respectively.”

He also noted a growing shift in travel preferences following the pandemic.

He pointed out: “Post-Covid, we are seeing growing numbers of FIT arrivals from China, India and elsewhere. Malaysian tour operators need to adapt to the new trend by getting onboard and listed on major online platforms to remain competitive and capture the FIT markets from China, India and our other core markets.”

Brand USA brings travel advisor ambassador scheme to South-east Asia

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Brand USA is extending its Global Ambassador Program to South-east Asia, marking the first rollout of the initiative in Singapore, Taiwan, Vietnam and the Philippines as part of a wider international expansion.

The programme builds on a pilot launched in Australia and New Zealand in 2025 and aims to appoint 250 travel trade ambassadors globally by July 4, 2026, in line with the US’s 250th anniversary. Applications for the South-east Asia cohort opened on April 13, 2026, with travel advisors invited to submit written or video entries.

The programme aims to build a network of travel advisors with deeper US destination expertise

The expansion comes amid continued demand from the region for longhaul and experiential travel, supported by air connectivity that includes more than 300 weekly direct flights to the US. Travel advisors remain a key channel in influencing destination choice and driving bookings, particularly for longhaul itineraries.

The programme is intended to strengthen destination knowledge among travel advisors and support engagement with the trade. It also responds to growing demand for multi-state itineraries and more complex travel planning involving the US.

Participants will have access to training, networking opportunities and industry events across the four markets, along with engagement with US destinations and partners. Selected ambassadors may also take part in familiarisation trips to the US.

The pilot programme in Australia and New Zealand involved 12 travel advisors and focused on peer-to-peer knowledge sharing and mentorship, forming the basis for the global rollout.

“Travel advisors are one of the most powerful drivers of international visitation, and their influence extends well beyond individual bookings,” said Malcolm Smith, senior vice president, global markets and chief trade and product development officer at Brand USA. “As a platform designed to connect the travel trade and inspire new US specialists, it strengthens engagement and supports sustained inbound growth to the US as part of our broader international strategy during America250.”

Langham signs dual-brand hotel project in Xiong’an New Area

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Langham Hospitality Group has entered a management agreement with China Xiong’an Group Public Service Management Company to develop two hotels under its Cordis and Ying’nFlo brands in Xiong’an New Area in northern China.

The development is part of the group’s expansion in China and strengthens its presence in the Beijing-Tianjin-Hebei region. Xiong’an New Area is being developed as a state-level project to support administrative, commercial and cultural functions relocating from Beijing, alongside new infrastructure and public facilities.

The project aims to serve varied travel demand with Cordis and Ying’nFlo brands

The integrated complex is scheduled to open in the second quarter of 2028 and will span approximately 23,700m². Cordis, Xiong’an will occupy around 16,000m² and offer 180 rooms, while Ying’nFlo, Xiong’an will cover 7,700m² with 120 rooms.

The Cordis property will reflect the brand’s service approach and positioning within the upscale segment. Ying’nFlo will target a younger segment, with design-led spaces and shared areas intended to support flexible use for work, leisure and social interaction.

The project combines full-service and select-service offerings within a single development to cater to a range of travel needs as the area develops.

A representative of China Xiong’an Group Public Service Management Company said the two brands are expected to contribute to the area’s hospitality offering and support a mix of travellers, including younger segments.

Bob van den Oord, CEO of Langham Hospitality Group, shared: “As the city takes shape, we believe our dual-brand approach will be well-suited to support the broad range of travel needs that will accompany its growth.”

Minor Hotels channels Dollars for Deeds funds to Bangkok medical centre

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Minor Hotels has contributed more than 1.6 million baht (US$44,000) to the Princess Sirindhorn Craniofacial Center at King Chulalongkorn Memorial Hospital in Bangkok through its Dollars for Deeds programme.

The centre, established in honour of Princess Maha Chakri Sirindhorn, operates under the Thai Red Cross Society and the Faculty of Medicine at Chulalongkorn University. It is the first facility in South-east Asia dedicated to craniofacial conditions, providing specialised treatment for patients, many of them children, with conditions affecting the head and facial structure.

The funds support craniofacial care for children at King Chulalongkorn Memorial Hospital

Care is delivered by a multidisciplinary team, supporting patients and families through extended treatment processes that can involve multiple stages.

Funding for the donation comes from Minor Hotels’ guest contribution scheme, where guests are invited to add 30 baht per night to their stay, with the company matching each contribution. The programme supports community, healthcare and environmental projects across the group’s operations.

The initiative forms part of Minor Hotels’ wider approach to community support, combining guest participation with corporate contributions to fund local programmes.

Regent Phu Quoc unveils island programme for April to June stays

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Regent Phu Quoc has launched a seasonal programme running from April to June, combining accommodation, dining, wellness and island-based activities. The initiative is structured around curated experiences across the resort and surrounding destination.

Accommodation includes suites and villas with private pools and direct beach or elevated views. Stay packages range from bed and breakfast options to club-level access, with dining and service inclusions.

Guests can indulge in dining, wellness and island activities at Regent Phu Quoc during the April to June programme

Dining is a central component, with a series of guest chef collaborations and rotating menus across the resort’s restaurants. Programmes include multi-day residencies featuring international chefs, alongside regular beachfront barbecues, regional Vietnamese menus and seafood-focused dinners. Bars and lounges offer evening drinks and small-format dining.

Wellness activities include daily yoga, meditation sessions and spa treatments drawing on regional practices. A four-day residency in May features specialist-led treatments and workshops focused on nail and foot care, combining therapy and education.

Cultural programming includes an art exhibition showcasing Vietnamese paper art, open several days each week, alongside guided experiences designed to introduce local traditions.

Island activities are available throughout the season, including boat excursions, coastal exploration and guided outdoor experiences. The resort also operates a catamaran offering scheduled cruises around the island.

For more information, visit Regent Phu Quoc.