TTG Asia
Asia/Singapore Thursday, 1st January 2026
Page 1690

Old capital, new ways

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Not wanting to be perceived as merely a cultural destination, the Chinese capital is diversifying its products to attract wider tourist segments, writes Prudence Lui

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With a history that goes back more than 3,000 years and such iconic landmarks as the Great Wall and Forbidden City, Beijing has long been regarded as as a cultural capital on the global tourism stage but industry players are increasingly eager to cast the destination in a new light. Song Yu, the chairman of Beijing Municipal Commission of Tourism Development, believes it’s high time to override the perception of the Chinese capital as just a cultural destination.

He said: “Beijing has much more to offer visitors than historic sites. We have created new segments like wellness travel and introduced art performances to provide a taste of the local culture.”

Seeking a more diverse and innovative product portfolio for Beijing beyond its “traditional cultural drawcards” is Arthur Liu Hui-yuan, China International Travel Service’s (CITS) deputy general manager, head office, inbound tour headquarters. Although Beijing once reigned as the top choice for international visitors to China, he has observed a 15-20 per cent drop in both international group sizes and numbers in recent years.

Liu elaborated: “(Visitors) have reduced interest in China as it is mainly promoted as a sightseeing destination with an emphasis on culture, as compared to a leisure destination like Bali. Travellers today are showing a greater interest in leisure holidays filled with activities.”

CITS in 2015 established a destination promotion office in Beijing to drive new products such as the Grand Canal boat tour that starts in Beijing and ends in Hangzhou.

By revamping products to emphasise leisure sightseeing and enjoyment and of shorter duration, Liu hopes to rekindle interest in Beijing from the European and American markets.

He added: “We have also created a guided walking tour within the Forbidden City, targeting FITs with lower prices. From an agent’s perspective, we should also be open-minded to new travel trends such as hiking and trekking.”

On a positive note, Beijing’s expanding infrastructure has enabled tour operators to offer a wider variety of tours encompassing the city and its surroundings. Elaine Zeng, Century Holiday International Travel Beijing’s general manager, lauded the improved MTR subway connectivity in helping to move travellers – especially FITs – beyond Beijing.

Zeng added: “For the past two years, the city sees hardly any major new attractions, but the surrounding areas abound with new attractions such as the Gubei Water Town and the upcoming Universal Studios at Tongzhu.”

Depicting life during the Qing Dynasty, the 9km2 Gubei Water Town has restaurants, hotels, guesthouses and retail shops, in addition to martial arts performances and activities such as paper-cutting and kite-making. Available during March and October is also a night tour that takes visitors to climb the Simatai Great Wall. An express bus service was launched in September, connecting Dongzhimen to the water town within two hours.

Come 2019, Tongzhou, also in the outskirts of Beijing, will be home to the country’s first Universal Studios theme park.

As well, Beijing itself is starting to see a more vibrant product landscape, noted The Peninsula Beijing’s general manager, Joseph Sampermans. “Beijing is much more than a historical site – little museums are now starting to spring up along with interesting tours of historic hutongs. The government also promoted tourism in the Wangfujing tourist area by organising and supporting musicals and branded festivals. Moreover, ski resorts in Beijing’s surrounding area is easily accessed by bullet train,” he remarked.

However, too much of a good thing would dilute the branding of Beijing too. Sampermans concluded: “Tourism diversity could be confusing if we do too much of it. It would be best (for agents) to focus on what they know best, and shortlist about six key ideas (in Beijing).”

This article was first published in TTG Asia November 2016 issue. To read more, please view our digital edition or click here to subscribe.

Photo of the Day: Thai Airways joins country in making loyalty oath

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Charamporn Jotikasthira, president of Thai Airways (THAI) led management and staff at the airline’s head office earlier this week to sing the royal anthem in commemoration of the late King Bhumibol Adulyadej’s 89th birthday, and as a show of loyalty to the Chakri Dynasty.

Other THAI centres also took part simultaneously in the ceremony, including the Laksi Training Center, Larn Luang Office, THAI OPC at Suvarnabhumi Airport, THAI Technical Center, THAI Catering, THAI Cargo and THAI Ground Equipment Center.

Agents get free stays for sales at Ani Villas

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Ani Villas is offering agencies a deal allowing them to earn a free three-night stay for up to 10 people at any of their three resorts worldwide.

Agencies that manage to make five bookings per annum are entitled to redeem the complimentary stay at either the Ani Villas Thailand located in Koh Yao Noi, Ani Villas Sri Lanka on the nation’s south coast, or at Ani Villas Anguilla, the company’s first property opened in 2011.

Each of the resorts are for exclusive use and caters to groups of between 15 and 30 with the ability to accommodate larger parties utilising neighboring properties for spill over.

Ani Villas will open its fourth private resort in the Dominican Republic in the summer of 2017.

Korean Air alters routes, launches direct service to Barcelona

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Korean Air has reshuffled its routes, including the launch of the world’s first direct service to Barcelona from Northeast Asia, increased frequencies to the US and the cessation of two existing AMEA routes.

Starting April 2017, the national carrier will fly nonstop from Incheon to Barcelona thrice-weekly, marking the first direct flight there from the region.

As well, it will increase the frequency of flights between Incheon and San Francisco from seven to fourteen weekly, a change it plans to implement in stages between April and September next year.

Meanwhile on the Incheon-Seattle route, frequency will be increased from five to seven times weekly from May 2017.

Citing demand and profitability reasons, Korean Air will also suspend the Incheon-Siem Reap and Incheon-Riyadh-Jeddah services.

The airline hopes to minimise the impact on passengers through increased connections with Middle Eastern carriers operating from Dubai International Airport.

Protection concerns as Airbnb focuses on ‘whole trips’ offering

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Industry leaders have raised questions over Airbnb’s announcement that it will now be offering “whole trips”, as the sharing platform also revealed plans to add flights into the booking process in future.

Airbnb, which has traditionally provided only accommodation, announced last week the launch of Airbnb Trips, offering around 500 experiences in 12 cities.

It will initially focus on three key sections – Experiences, Places and Homes, with Flights and Services to be added in the future.

The move follows a recent tie-up with Lufthansa, which saw the company selling flights for a one-off period July and August, as reported by TTG.

A spokesperson for Airbnb told TTG there was “no additional information” it could share on Flights, “as that development is way in the future”.

However the firm said: “Airbnb’s vision is to ultimately cater for every aspect of a trip”.

Read the full story here.

Malaysia Airlines CEO charts course for profitability

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Malaysia Airlines (MAB) plans to become profitable again by 2018 and to relist itself on the stock exchange by 2019, according to the carrier’s group CEO Peter Bellew.

It hopes to do so by leveraging the airline’s core strengths, including its business class product, affordable pricing strategies and constant improvements in technology.

Bellew revealed on the sidelines of the Association of Asia Pacific Airline’s 60th Assembly of Presidents in Manila last week that MAB will be further enhancing its popular business class offering with new seats, upgraded lounge facilities, and more.

The airline will also have a “more competitive price structure” thanks to cost reduction efforts, such as from operating new aircraft that are more fuel efficient.

Other upcoming enhancements include MAB’s deal with Amadeus for a new passenger service system and a revamped website that will be ready by June 2017.

On top of these upgrades, Bellew expects continued strong growth from China with the launch of nine new routes there starting next year.

Thailand’s temporary visa fee waiver not the panacea needed

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Travel operators in Thailand are positive that the visa fee waiver being implemented by the government will be a boon for arrivals, but is unlikely to make up for the loss in Chinese visitors due to the cracking down of zero-dollar tours.

It became a hot button topic yesterday when Thai authorities waived the 1,000 baht (US$28) visa application fee and decreased visa-on-arrival charges from 2,000 baht to 1,000 baht, applicable to travellers from 19 select nations between December and February 2017.

The 19 countries are Andorra, Bulgaria, Bhutan, China, Cyprus, Ethiopia, India, Kazakhstan, Latvia, Lithuania, Maldives, Malta, Mauritius, Romania, San Marino, Saudi Arabia, Taiwan, Ukraine and Uzbekistan.

Hopes are for the measure to boost arrivals by 350,000 and increase tourist spending by 28 billion baht, on top of existing projections for the period.

Suparerk Soorangura, managing director of NS Travel & Tours believes that while the waiver of visa fees is a common good, the short three-month period in which it is being offered isn’t enough to compensate for the plunge in visitors from China.

“I think that the measure should last for at least a year and will work for shorthaul markets. What the government should be doing is add conveniences such as e-visa facilities, doing away with immigration cards and speeding up the visa-on-arrival process,” he added.

CCT Group president Vichit Prakobkoson concurs, sharing that while the initiative will attract more visitors, it was not the right solution to counter the sharp decline in number of Chinese tourists.

“The measure should have been introduced when the country was facing a crisis such as a natural disaster or political turmoil,” he said.

He added that there are better ways to jolt the market, such as implementing a new promotional campaign, rather than to lose income from visa applications.

APAC airlines cautious about growth heading into 2017

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Even as the stable growth of Asia-Pacific airlines over the past few years is expected to continue into 2017, uncertainties arising from macroeconomic forces, fluctuating crude oil prices and the strengthening US currency, among other things, are expected to keep predictions muted.

The Association of Asia Pacific Airlines (AAPA) director general Andrew Herdman said that even though global passenger traffic maintained its more than 27 per cent growth this year, it is extraordinary, given the fragility of the global economy.

In fact, the low interest rate is a “warning signal” of a weak economic outlook, with international trade no longer outpacing GDP growth for the first time in 15 years, Herdman pointed out.

Still, low crude oil prices are keeping travel very affordable today, he added, with Asia-Pacific airlines accounting for 32 per cent of global passenger traffic in 2015.

But “how far those oil prices will stay at those levels we don’t know”, said Endau Analytics founder Shukor Yusuf, saying that it’s hard to make a projection for 2017 as things can change very quickly given current geopolitics.

While Cebu Pacific president and CEO Lance Gokongwei is bullish about the industry going into 2017 as the LCC is enjoying strong domestic and international demand, Malaysia Airlines CEO Peter Bellew foresees a shakeup and consolidation among LCCs “when fuel price inevitably goes back up”.

Bellew pointed out that there are too many LCCs and that they don’t have critical mass, which is fine for the next few years, but could be unsustainable afterwards due to excessive cost.

Uncertainty also arises from the continuing strength of the greenback. In the Philippines, for instance, the peso is edging near 50 pesos against the dollar, the lowest in eight years.

Thai Airways president Charamporn Jotikasthira highlights another pain point – that of limited infrastructure to cope with rising passenger demand even as visa-free facilities boost traffic.

When Thailand adopted the visa-on-arrival scheme for Chinese travellers, arrivals spiked, but immigration facilities and carousel baggage systems couldn’t cope with the increase.

“For a good 15 years we have experienced double-digit growth of passengers but infrastructure is not keeping up,” said Martin Eran-Tasker, technical director at AAPA.

This is changing, however, as he observes more airlines and airports investing into the latest technologies to make things more efficient and drive costs down.

Herdman concludes that the Asia-Pacific market will continue to lead future growth in air travel, with the region representing 40 per cent of future aircraft orders and associated infrastructure requirements.

The challenge for Asia-Pacific airlines is the ability to effectively capture that growth.

Hong Kong Disneyland to add Frozen, Marvel themed lands

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Hot on the heels of the announcement of its new Iron Man Experience zone earlier this month, Hong Kong Disneyland has now also unveiled further developments with a proposed US$1.4 billion expansion plan.

Some of the attractions to be expected include Frozen and Marvel themed zones, a transformed castle and central area to showcase new daytime and nighttime performances, and a stage show in Adventureland themed after Disney’s new movie Moana.

A statement from Walt Disney Parks and Resorts expects the project to take place from 2018 to 2023. Funding is also still subject to approval through cash equity injections from Hong Kong Disneyland’s shareholders.

“This proposed expansion brings the best of The Walt Disney Company to this wonderful tourist destination, giving guests an experience only Disney can deliver and infusing some of Disney’s most beloved characters and stories into this unique destination,” said Bob Chapek, chairman of Walt Disney Parks and Resorts.

Construction begins on new Celebrity ‘Edge class’

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Construction on Celebrity Cruises’ next generation of ships have begun, as the line revealed the names for the first two vessels in the class will be Celebrity Edge and Celebrity Beyond.

The first piece of steel for Edge was cut at the STX France shipyard, with the ship expected for delivery in autumn 2018.

Celebrity Beyond is scheduled for launch in spring 2020.

The third and fourth ships in the Edge class will then be delivered in autumn 2021 and autumn 2022.

Read the full story here.