The biggest challenges for Asia’s inbound agents in 2018 (part 2)
When asked what they foresee as their biggest challenge this year, it’s clear that the growing tentacles of online platforms is the elephant in the room for many inbound agents across Asia. Other bugbears include geopolitics, which affects their market mix, and a lack of destination marketing wherewithals.
Competing for clicks
Expedia
Dolly Chin, chief marketing officer, AirAsiaExpedia
Who
Expedia has close to 30 localised sites across the globe. In Asia, we operate hotel-only sites in Indonesia, the...
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