Hotel Okura Co. has signed a multiple-property framework agreement with Asset World Corporation (AWC) on May 17 to operate a new hotel being developed by AWC in Chiang Mai, scheduled to open in 2028.
The collaboration also includes several upcoming Okura Group luxury hotels across Thailand that will add more than 500 rooms in the country, as well as the launch of Hotel Okura’s river cruises on the Chao Phraya River starting this December.
This extended agreement will help bring the hotel group’s presence in Thailand to over 2,000 new and existing rooms by 2030.
The hotel, which will be the first Okura-branded hotel to open in Chiang Mai, will be part of AWC’s Lannatique project, a commercial development in Chiang Mai’s Chang Klan area. Hotel services will promote physical and mental well-being with facilities such as a spa, Zen garden and Japanese tea café.
Hotel Okura will also provide hospitality services on Okura Cruise river excursions on the Chao Phraya River in Bangkok, between Asiatique the Riverfront Destination and Rama VIII Bridge. Beginning this December, passengers on the cruise ship will enjoy meals while taking in river scenery.
Toshihiro Ogita, president, Hotel Okura, said: “We are excited to build on our success with The Okura Prestige Bangkok through our expanded partnership with AWC. Going forward, we are committed to leveraging our expertise and tradition of offering the essence of Japanese hospitality to deliver top-quality accommodation and cruise services in Thailand, including to strengthen AWC’s leadership in the Thai lifestyle real estate market.”
